How can small business owners use entrepreneurship to build an online presence?

Ensure your social media platforms are optimized and can tell the service or product you offer, is attractive and appealing for people to check in.

Unconventional as it may sound, the internet is not just about websites and social media. It's about creating a digital persona that reflects your brand. Think podcasts, webinars, online workshops. Your knowledge is a currency in the digital world. Share it, and watch your online presence grow. No, don't just post about sales and discounts. Tell stories. Share your journey. The struggles, the victories. The human aspect of your business is your strongest asset. Consider collaborations. Partner with non-competing businesses for digital events. It's about creating a community, not just customers.

Well as an entrepreneur, I can confidently tell you that for the past 9 years of my experience as an I.T consultant, 85% of my customers get to know what I do and contacted me to benefit from my services online. To successfully build an online presence for your business, based on my experience the solution you are providing MUST be well and clearly defined in a simple terms that resonate your company's core value to help your prospective customers relate their problem with it in order to contact you and pay for your solution. Let's take for instance what I do: "I help SMEs to implement updated I.T infrastructure and solutions to manage their business for an effective and more productive results". Another key factor you must have is TRUST.

In the digital world, small business owners must embrace entrepreneurship to forge a strong online presence. At the heart of this effort lies the identification of your value proposition. This unique offering defines your business and sets it apart from competitors. Understanding your audience, crafting clear messaging, and showcasing the benefits of your product or service are essential steps. Consistency in visual identity and storytelling further bolster your online identity. Regular testing and adaptation ensure your value proposition resonates with your audience, ultimately driving your online success

Be authentic. It's a simple differentiator. The more truthful and honest your social media branding is the more people going to connect. Every one is looking for unique experiences so let them know you .

I'd like to point on the main: Consistency. Consistency. and.. yep.. Consistency. It's better to excel on a few platforms consistently than to spread yourself too thin. Regularly updating and engaging with your chosen platforms is key to building trust and credibility. Spend you time, learn and build a content strategy.

Take one platform and do it well . Go as deep in helping your peers . Share value consistently and honestly. Small business are generally distracted to multitasking and fomo. More we master the one thing the faster we will grow or standout in the crowd.

When you want to optimize your content for search engines, try to follow these following tips: - Let your website designed to be compatible with SEO requirements. It's better to employ web designer and SEO specialists to work together for better results. - Try to find the most search volume key with the lowest difficulty. - Try to use long tail keywords, especially in starting level, they have less competitive levels and can attract a narrow niche you want to give service to.

Talking to people and connecting with your potential partners or customers is most important. It will get you feedback and help you sharpen your skills for a stronger future. Networking and sharing is what makes us human

What's the benefit if we don't measure and improve? Measuring helps us keep going. It is the present truth and makes us reorganise for the future. Keep 2 or 3 simple tools which will give maximum impact and you are good to go .