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How can self-assessment tools improve your personal brand and network?

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Self-assessment tools are powerful ways to gain insights into your strengths, weaknesses, preferences, and values. They can help you define your personal brand, the unique value proposition that sets you apart from others in your field or industry. They can also help you build and maintain a network of contacts, mentors, and collaborators who share your vision and goals. In this article, you will learn how to use self-assessment tools to improve your personal brand and network.

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1 Choose the right tools

There are many self-assessment tools available online, such as personality tests, career aptitude tests, skills inventories, and values assessments. Some are free, some are paid, and some require professional guidance. The key is to choose the tools that are relevant, reliable, and valid for your purpose. For example, if you want to identify your core values, you might use the Values in Action Inventory of Strengths (VIA-IS), which measures 24 character strengths based on positive psychology. If you want to discover your preferred work style, you might use the Myers-Briggs Type Indicator (MBTI), which classifies people into 16 personality types based on four dimensions.

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Kyle Heslin, SHRM-CP

Product Development Manager @ IRONWOOD | Building Brands, HR Strategies
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Self assessments can be a game changer for personal and professional development. Some benefits include: -increased emotional intelligence and the ability to practice self-awareness. -understanding and maximizing your strengths while also identifying any gaps you might have. -improved communication skills and because you understand yourself, your motivations, and your behaviors - you also can help others recognize and communicate their feelings. -potential careers that may be perfect for your skill set. -conflict resolution I’d recommend Clifton Strengths to learn and leverage your talents. I’d recommend The Predictive Index to help your team learn how they work best and how to improve internal customer service skills.

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Sadia Arshad

Web World
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One in the corporate hierarchy, self-assessment tools can serve as a starting point to help people learn about themselves. This process identifies strengths and weaknesses, character traits, biases and preferences, and other shadings of personality.The acronym SWOT is used to describe an assessment that attempts to discover strengths, weaknesses, opportunities, and threats. This tool is typically applied to an organization, but it's actually quite applicable to finding individual strengths and weaknesses.

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2 Analyze your results

Once you have completed one or more self-assessment tools, you need to analyze your results and interpret what they mean for your personal brand and network. For example, if you find out that you are an ENFP (extraverted, intuitive, feeling, perceiving) type, you might conclude that you are a creative, enthusiastic, and empathetic person who likes to explore new possibilities and connect with others. This can help you craft your personal brand statement, which summarizes your unique value proposition in a few sentences. It can also help you identify the types of people and organizations that are compatible with your personality and values, and the ones that are not.

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David Thorne

Coach, Therapist and Best Selling Co-author. Rewrite your Story, Transform your life! Ask me how!
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No test can truly and completely summarise you. There are many complex things that make you you. These can change overtime. Nothing is fixed. This is important to keep in mind when analysing results. EG if your test suggests to you you’re a people person but you want to concentrate on non people skills; that’s fine. If you’re deemed “perceptive” but feel “judging”; it’s not a problem. Your test results are a snapshot; never the whole you.

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3 Communicate your brand

Your personal brand is not only what you say about yourself, but also what others say about you. Therefore, you need to communicate your brand consistently and authentically across different platforms and channels. For example, you can use your personal brand statement as the basis of your elevator pitch, your resume summary, your LinkedIn headline, and your bio on your website or blog. You can also use your self-assessment results to showcase your strengths, skills, and achievements in your portfolio, testimonials, and case studies. Moreover, you can use your brand voice and tone to engage with your audience and express your opinions on social media, podcasts, webinars, or articles.

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David Thorne

Coach, Therapist and Best Selling Co-author. Rewrite your Story, Transform your life! Ask me how!
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Your personal brand is something that encompasses all of you. How you look, sound, feel, maybe even your scent. Especially if you’re “known” for wearing a particular scent. Your brand speaks volumes about how people see you. And what’s right for one is not necessarily right for all. Decide on your look, feel, message. Brands and your image get destroyed as quickly as a badly timed joke takes to say. Use your tools available (personality tests, known likes dislikes etc) to build something that’s distinctively you. And where possible prioritise making sure as much of your brand as possible comes through in all your products/posts/services to help maximise the value and message you provide.

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4 Expand your network

Your network is not only a source of opportunities, but also a source of feedback, support, and learning. Therefore, you need to expand your network strategically and intentionally by connecting with people who share your vision and goals, or who can help you achieve them. For example, you can use your self-assessment results to identify the types of people and organizations that you want to reach out to, and the ones that you want to avoid. You can also use your personal brand statement as a conversation starter, and your self-assessment results as a way to find common ground and build rapport. Furthermore, you can use your network to seek advice, mentorship, collaboration, or referrals.

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5 Update your tools

Self-assessment tools are not static, but dynamic. They reflect your current situation, preferences, and goals, which can change over time. Therefore, you need to update your tools periodically and monitor your progress and development. For example, you can repeat the same self-assessment tools every six months or a year, and compare your results to see how you have grown or changed. You can also try new or different tools to gain new perspectives or insights. Additionally, you can update your personal brand statement and your network accordingly, and communicate any changes or achievements to your audience.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can self-assessment tools improve your personal brand and network?

1

2

3

4

5

6

1 Choose the right tools

2 Analyze your results

3 Communicate your brand

4 Expand your network

5 Update your tools

6 Here’s what else to consider

Personal Development

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How can self-assessment tools improve your personal brand and network?

1

2

3

4

5

6

1 Choose the right tools

2 Analyze your results

3 Communicate your brand

4 Expand your network

5 Update your tools

6 Here’s what else to consider

Personal Development

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