How can salespeople use active listening to resolve conflicts?
Conflict is inevitable in sales, but how you handle it can make or break your relationship with your prospects and customers. One of the most effective skills you can use to resolve conflicts is active listening. Active listening is not just hearing what the other person says, but showing genuine interest, empathy, and understanding. In this article, you will learn how to use active listening to resolve conflicts in sales, and how it can benefit you and your customers.
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Focus on facts:Active listening can help you discern facts from emotions in conflicts. By using questions to highlight factual aspects, you encourage resolution that's rooted in reality, not just feelings.
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Seek first to understand:Embrace active listening to make others feel heard. Ask clarifying questions without immediately seeking agreement. This approach fosters understanding and reduces resistance during conflicts.