How can quizzes and surveys increase e-commerce conversion rates?

1 The benefits of quizzes and surveys

Quizzes and surveys can help you achieve several goals in your e-commerce marketing strategy. First, they can help you collect valuable data about your customers, such as their demographics, interests, pain points, and feedback. This data can help you improve your products, services, and customer experience. Second, they can help you segment your customers based on their quiz or survey results, and tailor your marketing messages and offers accordingly. This can increase your relevance, trust, and loyalty. Third, they can help you generate leads and grow your email list, by offering incentives or rewards for completing the quiz or survey, such as discounts, freebies, or content. This can increase your traffic and conversions.

2 The types of quizzes and surveys

When it comes to e-commerce marketing, there are many types of quizzes and surveys you can use, depending on your objectives and audience. For example, personality quizzes assign a personality type or category to the user based on their answers, such as “What kind of shopper are you?” or “What’s your style profile?” These are great for creating engagement, building rapport, and offering personalized recommendations. Product quizzes help the user find the best product for them based on their needs, preferences, or goals. Satisfaction surveys ask the user to rate their experience with your brand, product, or service. Feedback surveys ask the user to share their opinions, suggestions, or complaints about your brand, product, or service. All of these quizzes and surveys are great for reducing choice overload, increasing satisfaction, driving sales, measuring customer satisfaction, identifying areas of improvement, increasing retention, collecting customer insights, testing new ideas, and resolving issues.

3 The best practices for quizzes and surveys

To make your quizzes and surveys effective and enjoyable for your customers, you need to follow some best practices. Keep them short and simple, with 5 to 10 questions per quiz or survey, written in clear and concise language. Make them interactive and visual by using images, videos, animations, or gamification elements. Offer value and incentives to your customers, such as providing useful information or exclusive offers. Optimize them for mobile use by making sure they are responsive and easy to use on mobile devices. Finally, test and analyze them before launching the quiz or survey, monitor its performance afterwards, and make adjustments as needed.

4 The tools for quizzes and surveys

When creating and managing quizzes and surveys for your e-commerce marketing, there are many tools and platforms to choose from. Typeform, for example, allows you to create beautiful, interactive quizzes and surveys with a variety of templates, question types, and design options. Plus, it can be integrated with your e-commerce platform, email marketing software, or CRM system to collect and sync data. Outgrow also offers engaging and personalized quizzes and surveys with features such as logic jumps, scoring, and branching. Moreover, it can be used to create calculators, polls, chatbots, and assessments to increase conversions and leads. Lastly, SurveyMonkey is a tool that enables you to create simple yet effective surveys with skip logic, randomization, and analysis capabilities. It also provides the option of creating quizzes, polls, forms, and NPS surveys to measure customer satisfaction and loyalty.

5 The examples of quizzes and surveys

For some creative ideas for your own quizzes and surveys, look at how e-commerce brands use them successfully. Warby Parker, an online eyewear brand, has a product quiz to match customers with the best glasses for them based on face shape, style, and preferences. Additionally, Lush, a natural cosmetics brand, uses a personality quiz to discover the perfect bath bomb for customers depending on their mood, preferences, and needs. Sephora, a beauty retailer, has a satisfaction survey to ask customers about their online shopping experience such as ease of navigation and product selection. Furthermore, completing the survey gives customers the chance to win a $250 gift card.