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How can proptech startups stand out in commercial real estate?

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Proptech startups are disrupting the commercial real estate (CRE) industry with innovative solutions that leverage data, analytics, automation, and digital platforms. However, the CRE market is highly competitive, fragmented, and complex, and proptech startups face many challenges in gaining traction, funding, and adoption. How can proptech startups stand out in commercial real estate and create value for their customers and investors? Here are some tips to consider.

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Pedro E. Gutierrez Q.

Regional Director of Latin America
Leonidah Mukabi

Ms

1 Solve a real problem

The first step to stand out in commercial real estate is to identify a real problem that your target customers are facing and offer a solution that is better, faster, cheaper, or more convenient than the existing alternatives. You need to understand the pain points, needs, and expectations of your potential users, whether they are landlords, tenants, brokers, investors, or managers. You also need to validate your product-market fit and demonstrate your value proposition with clear metrics and evidence.

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Pedro E. Gutierrez Q.

Regional Director of Latin America
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Como en todo negocio, una vez identificado el problema, el siguiente paso crucial es validar la compatibilidad entre tu solución proptech y las necesidades del mercado. Esto implica un riguroso análisis de ajuste producto-mercado, respaldado por datos concretos y métricas sólidas. Los propietarios de startups proptech deben demostrar de manera convincente cómo su producto resuelve el problema de manera única y efectiva, ofreciendo un valor superior a las alternativas existentes. Después de lo anterior, no basta con tener una solución innovadora; Es imperativo demostrar la propuesta de valor a través de evidencia clara y métricas cuantificables.

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Franck Besnard

Consultant en Immobilier Professionnel -- Label manager || Kalamine Records
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Les startups de la proptech peuvent se démarquer dans l'immobilier commercial en axant leur approche sur l'innovation technologique et la résolution efficace des défis spécifiques du secteur. En mettant l'accent sur des solutions telles que la numérisation des processus de location, l'utilisation de l'intelligence artificielle pour l'analyse des données immobilières, et le développement de plateformes de gestion immobilière intégrées, elles peuvent offrir une valeur ajoutée significative.

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Agatha Omoijuanfo

Administrative Virtual Assistant | Short-Term Rental Specialist | Enhancing Client Experiences through Effective Support
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I completely agree with you on the importance of identifying a real problem and offering a solution that stands out in the commercial real estate industry. Understanding the pain points, needs, and expectations of our potential users is crucial in order to provide a valuable product or service.

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2 Build a strong team

The second step to stand out in commercial real estate is to build a strong team that has the skills, experience, and passion to execute your vision and strategy. You need to recruit and retain talent that can handle the technical, operational, and business aspects of your startup, as well as the regulatory, legal, and cultural nuances of the CRE industry. You also need to foster a culture of collaboration, innovation, and customer-centricity within your team and with your external partners and stakeholders.

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Leonidah Mukabi

Ms
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Invest in training for your team to enhance their real estate intelligence. This helps them understand and adapt to different processes , professionals, product communication, marketing, sales, innovation, technology needs,business norms, and values.

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Pedro E. Gutierrez Q.

Regional Director of Latin America
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Es importante entender que el éxito sostenible de una startup proptech depende en gran medida de su capacidad para reclutar y retener a profesionales altamente calificados. El líder proptech debe ser hábil en identificar individuos cuyo conjunto de habilidades complemente y fortalezca la misión de la empresa. Además, implementar estrategias efectivas de retención es clave para asegurar que el conocimiento y la experiencia valiosos permanezcan dentro de la organización a medida que crece y se enfrenta a nuevos desafíos.

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3 Find your niche

The third step to stand out in commercial real estate is to find your niche and focus on a specific segment, market, or use case that you can dominate and differentiate yourself from the competition. You need to avoid spreading yourself too thin and trying to be everything to everyone. You also need to leverage your unique selling points and competitive advantages, such as your technology, data, network, or brand. You can also explore opportunities to create synergies and integrations with other proptech solutions or platforms.

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Pedro E. Gutierrez Q.

Regional Director of Latin America
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Hay algo que debemos cuidar al momento de buscar el "nicho" de nuestro negocio. Hay algo que se llama "La trampa común" que es tratar de abarcar demasiado, lo cual puede diluir la propuesta de valor y dificultar el establecimiento de una presencia significativa en el mercado. En lugar de eso, es crucial aprovechar tus puntos de venta únicos y ventajas competitivas. Ya sea tecnología de vanguardia, datos sólidos, una red sólida o una marca distintiva, enfocarte en lo que te hace especial te permite destacar de manera más efectiva.

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4 Scale your growth

The fourth step to stand out in commercial real estate is to scale your growth and expand your reach and impact. You need to have a clear and realistic roadmap for your growth strategy, including your target markets, channels, customers, and revenue streams. You also need to secure adequate funding and resources to support your growth, as well as manage your cash flow and profitability. You can also look for strategic partnerships, alliances, or acquisitions that can help you grow faster and smarter.

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Pedro E. Gutierrez Q.

Regional Director of Latin America
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Buscar asociaciones estratégicas, alianzas o incluso adquisiciones puede ser un catalizador poderoso para el crecimiento. Colaborar con otras empresas proptech o entidades del sector inmobiliario comercial puede abrir nuevas oportunidades, acceder a recursos complementarios y acelerar el crecimiento de manera significativa. La inteligencia en la selección de socios estratégicos puede ser clave para superar obstáculos y alcanzar metas de crecimiento de manera más eficiente.

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5 Adapt to change

The fifth step to stand out in commercial real estate is to adapt to change and embrace innovation. You need to constantly monitor the trends, challenges, and opportunities in the CRE industry and the proptech ecosystem, and adjust your product, service, or business model accordingly. You also need to solicit feedback from your customers, users, and investors, and incorporate their insights and suggestions into your improvement and development process. You can also experiment with new features, functionalities, or markets, and learn from your failures and successes.

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Pedro E. Gutierrez Q.

Regional Director of Latin America
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La innovación viene a menudo de la experimentación. Las startups proptech deben estar dispuestas a probar nuevas características, funcionalidades o incluso explorar nuevos mercados. Aprender de los éxitos y fracasos de estas iniciativas es crucial. La capacidad de adaptarse y evolucionar a partir de la experiencia, combinada con una mentalidad de aprendizaje continuo, puede ser un motor poderoso para el crecimiento y la mejora constante.

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6 Deliver value

The sixth and final step to stand out in commercial real estate is to deliver value to your customers, users, and investors. You need to ensure that your solution is reliable, secure, and user-friendly, and that it meets or exceeds the expectations and requirements of your target audience. You also need to measure and communicate your impact and outcomes, such as cost savings, efficiency gains, revenue growth, or customer satisfaction. You can also create loyalty and retention by offering ongoing support, service, and education to your customers and users.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can proptech startups stand out in commercial real estate?

1

2

3

4

5

6

7

1 Solve a real problem

2 Build a strong team

3 Find your niche

4 Scale your growth

5 Adapt to change

6 Deliver value

7 Here’s what else to consider

Commercial Real Estate

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How can proptech startups stand out in commercial real estate?

1

2

3

4

5

6

7

1 Solve a real problem

2 Build a strong team

3 Find your niche

4 Scale your growth

5 Adapt to change

6 Deliver value

7 Here’s what else to consider

Commercial Real Estate

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