登录查看更多内容

How can merchants keep up with the latest mobile payment trends?

由人工智能和领英社区提供技术支持

Mobile payment is a fast-growing and dynamic field that offers convenience, security, and efficiency to both consumers and merchants. However, keeping up with the latest mobile payment trends can be challenging for merchants who want to stay competitive and meet customer expectations. In this article, we will explore some of the key mobile payment trends that are shaping the industry and how merchants can adapt to them.

此文章中的业界达人

由社区从 4 条内容中精选。了解更多

Francis Souza

CBDC | Virtual Assets | Real-Time Payments | Blockchain | Biz. Development | Global Markets Expansions

1 Contactless and QR codes

One of the most prominent mobile payment trends is the rise of contactless and QR code payments, especially in the wake of the COVID-19 pandemic. These methods allow customers to pay with their smartphones or cards without touching a terminal or entering a PIN, reducing the risk of infection and enhancing the speed of transactions. Merchants can leverage this trend by investing in NFC-enabled terminals or QR code scanners that can accept various mobile wallets, such as Apple Pay, Google Pay, or Alipay. Merchants should also display clear signs and instructions on how to use contactless and QR code payments to encourage customer adoption.

添加您的观点

Francis Souza

CBDC | Virtual Assets | Real-Time Payments | Blockchain | Biz. Development | Global Markets Expansions
举报内容
From a customer perspective, the shift towards contactless and QR code payments presents a seamless and convenient way to conduct transactions. The reduced physical contact not only addresses health concerns but also aligns with the consumer's preference for efficient and frictionless payments. The widespread acceptance of major mobile wallets also adds another layer of convenience, as users can choose their preferred payment methods. From a merchant perspective, adopting contactless and QR code payments can enable them to meet evolving customer expectations. Accepting a variety of mobile wallets broadens the customer base, catering to users of popular platforms, attracting a wider audience and increased sales.

已翻译

赞
Mauro Taroco

Ayudo a Bancos y Fintechs a crear y escalar productos digitales y aplicaciones móviles | Co-Founder & CEO en ThinkUp
举报内容
La tendencia que vengo viendo para comerciantes, es sin duda la adopción de soluciones tecnológicas que permitan pagos sin contacto. Desde NFC, códigos QR, a billeteras a aplicaciones de pagos contactless. Es fascinante seguir de cerca la actividad en Centroamérica, donde varios países se encuentran ya a la vanguardia: Guatemala, El Salvador, por nombrar a algunos.

已翻译

赞

2 Biometric authentication

Another mobile payment trend that is gaining traction is biometric authentication, which uses physical or behavioral characteristics, such as fingerprints, face recognition, or voice recognition, to verify the identity of the payer. Biometric authentication can enhance the security and convenience of mobile payments, as it eliminates the need for passwords, PINs, or cards, and reduces the risk of fraud or identity theft. Merchants can benefit from this trend by integrating biometric authentication features into their own mobile apps or platforms, or by partnering with mobile payment providers that offer biometric solutions. Merchants should also educate customers on the benefits and risks of biometric authentication and how to protect their biometric data.

添加您的观点

Mauro Taroco

Ayudo a Bancos y Fintechs a crear y escalar productos digitales y aplicaciones móviles | Co-Founder & CEO en ThinkUp
举报内容
La autenticación por Biometria viene ganando terreno, mas que nada en aplicaciones donde la seguridad es clave: Apps de Banca Móvil, Neobancos o Bancos digitales, Billeteras digitales, etc. La Autenticacion por biometria, entre otras cosas, permite realizar prueba de vida durante los procesos de registro y onboarding, manteniendo las apps seguras, y registrando usuarios 100% reales.

已翻译

赞

3 Cryptocurrency and blockchain

A third mobile payment trend that is emerging is the use of cryptocurrency and blockchain technology, which are decentralized and distributed systems that enable peer-to-peer transactions without intermediaries. Cryptocurrency and blockchain can offer advantages such as lower fees, faster settlement, greater transparency, and more control over one's finances. Merchants can tap into this trend by accepting cryptocurrency as a form of payment, either directly or through third-party services that convert cryptocurrency to fiat currency. Merchants should also be aware of the challenges and regulations associated with cryptocurrency and blockchain, such as volatility, security, compliance, and taxation.

添加您的观点

4 Social commerce and in-app payments

A fourth mobile payment trend that is growing is the integration of social commerce and in-app payments, which allow customers to shop and pay within social media platforms or mobile apps, without leaving the app or switching to another website. Social commerce and in-app payments can increase customer engagement, loyalty, and conversion, as they offer a seamless and personalized shopping experience. Merchants can take advantage of this trend by creating or joining social commerce platforms or mobile apps that cater to their target audience and offer relevant products or services. Merchants should also optimize their product descriptions, images, videos, and reviews to attract and retain customers.

添加您的观点

5 Artificial intelligence and machine learning

A fifth mobile payment trend that is evolving is the application of artificial intelligence and machine learning, which are technologies that enable machines to learn from data and perform tasks that normally require human intelligence. Artificial intelligence and machine learning can improve the efficiency and effectiveness of mobile payments, as they can enable features such as fraud detection, risk management, customer segmentation, personalization, and recommendation. Merchants can leverage this trend by using artificial intelligence and machine learning tools or platforms that can help them analyze customer behavior, preferences, and feedback, and offer customized products, services, and offers. Merchants should also monitor and evaluate the performance and impact of artificial intelligence and machine learning on their mobile payment operations and customer satisfaction.

添加您的观点

6 Customer feedback and loyalty

A sixth mobile payment trend that is important is the collection and utilization of customer feedback and loyalty, which are essential for building trust, reputation, and retention in the mobile payment industry. Customer feedback and loyalty can help merchants understand customer needs, expectations, and satisfaction, and identify areas for improvement or innovation. Merchants can foster this trend by soliciting and responding to customer feedback, either through surveys, reviews, ratings, or social media. Merchants should also reward and incentivize customer loyalty, either through discounts, coupons, cashback, points, or other benefits. Merchants should also ensure that their mobile payment solutions are reliable, secure, and user-friendly, and that they provide excellent customer service and support.

添加您的观点

Mauro Taroco

Ayudo a Bancos y Fintechs a crear y escalar productos digitales y aplicaciones móviles | Co-Founder & CEO en ThinkUp
举报内容
At ThinkUp, we've found helpful to implement clear and user-friendly loyalty programs within mobile apps. When implemented well, a solid Loyalty program can help retain more users, increase Average ticket value and Customer Lifetime value. Combining this with a smart Gamification program, can skyrocket your app!

已翻译

赞

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Financial Services

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can merchants keep up with the latest mobile payment trends?

1

2

3

4

5

6

7

1 Contactless and QR codes

2 Biometric authentication

3 Cryptocurrency and blockchain

4 Social commerce and in-app payments

5 Artificial intelligence and machine learning

6 Customer feedback and loyalty

7 Here’s what else to consider

Financial Services

给文章评分

感谢您的反馈

更多Financial Services相关文章

更多相关阅读内容