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How can journalists use SEO audits to stay competitive?

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As a journalist, you know how important it is to reach your audience online and deliver engaging and relevant content. But how do you ensure that your articles rank well on search engines and attract more readers? One way is to conduct regular SEO audits of your website and optimize your pages accordingly. In this article, you will learn how to perform an SEO audit, what to look for, and how to apply the findings to improve your journalism skills and competitiveness.

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Dudung SEO

Help your company to grow organic traffic & rank any keywords on google
Victoria Olsina

?? Web3 SEO & Web3 Marketing Automation: Scale Your Content 92% Faster with AI | Polkadot, Bankless, Consensys, Near &…

1 What is an SEO audit?

An SEO audit is a process of analyzing your website's performance, structure, content, and technical aspects to identify and fix any issues that may affect your visibility and ranking on search engines. An SEO audit can help you discover how your website matches the expectations and needs of your target audience, how it compares to your competitors, and how it adheres to the best practices and guidelines of search engines. By conducting an SEO audit, you can uncover and address any problems that may prevent your website from reaching its full potential.

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Dudung SEO

Help your company to grow organic traffic & rank any keywords on google
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Not just business owner of company site, journalism who want to improve their organic traffic must implement best practice seo consist of two areas onpage and offpage. seo is not like creating diary content... 1 what your intent, to define and explore various organic informational keyword for journalism.. my best start is collectiong 1-5million SV related to your niche andi intent, and start to produce the content after that. the 3rd step is to start the optimization.

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M. Zarrar

I help businesses grow their online presence, boost website traffic, and increase sales using effective SEO strategies, link building, and easy-to-use website solutions.??
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Journalists can use SEO audits to stay competitive by optimizing content with relevant keywords, improving website performance, understanding audience intent, analyzing competitors, and building authority in their niche.

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Gareth Morgan

Journalist | Editor | Trainer | Digital comms
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An SEO audit sounds pretty cold. Especially if you're not a digital native...like many journalists. But it can tell you the real questions your readers are asking. Who they are. And where they're from. What's not to love about that? Tweaking your writing with that knowledge is only going to improve it. Don't think about it as writing for Google. Think about it as better serving your readers.

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2 How to conduct an SEO audit?

Conducting an SEO audit involves several steps, which include defining your goals and metrics, crawling your website, analyzing the data, prioritizing and implementing your actions, and monitoring and repeating. To define your goals and metrics, consider what you want to achieve with your website and how you will measure success, such as increasing traffic, engagement, conversions, or authority in your niche. To crawl your website, use a tool like Screaming Frog, Google Search Console, or Moz to scan your pages, links, keywords, metadata, and more. After that, analyze the data to identify any errors, warnings, or opportunities for improvement. Then prioritize and implement the necessary actions to fix the issues and optimize your website. Finally, track the results of your actions and measure progress towards your goals using tools like Google Analytics, SEMrush, or Ahrefs. It's important to repeat the SEO audit regularly to keep your website updated with the latest trends and changes in the search landscape.

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3 What to look for in an SEO audit?

An SEO audit can cover many aspects of a website, but journalists should pay special attention to content, metadata, site structure, and technical SEO. Content needs to be original, relevant, engaging, and informative; it should also be optimized for keywords, headings, readability, and length. Metadata should be optimized for titles, descriptions, URLs, and images; schema markup should also be used to add structured data to pages. Site structure should be optimized for hierarchy, categories, breadcrumbs, sitemaps, and internal links. Technical SEO should be optimized for loading speed, mobile-friendliness, HTTPS, robots.txt, canonical tags, and more. These elements are essential for creating a website that is easy to crawl and index as well as fast and secure.

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4 How to apply the findings of an SEO audit?

An SEO audit can help you improve your website and journalism skills in numerous ways, ranging from increasing your traffic and reach to boosting your engagement and loyalty. It can also enhance your credibility and authority, while growing your conversions and revenue. Additionally, an SEO audit can offer valuable insights into your competitors and industry leaders, allowing you to analyze their strategies, strengths, and weaknesses, and discover gaps and opportunities in the market.

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Victoria Olsina

?? Web3 SEO & Web3 Marketing Automation: Scale Your Content 92% Faster with AI | Polkadot, Bankless, Consensys, Near & Aztec | Best SEO in Europe Nominee | Crypto, Blockchain, DeFi, NFTs
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I generally weigh items based on their commercial significance and the ease of implementation. Essentially, factors that have a substantial impact on the bottom line—such as user sign ups, revenue, and profit—are given precedence. This ensures that we focus on initiatives that not only promise the most significant returns but also align with our strategic goals. Less critical items, while still on the radar, are sequenced accordingly in the pecking order.

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5 How to stay competitive as a journalist with SEO audits?

As a journalist, you need to stay on top of the changes and trends in the search landscape and your niche. An SEO audit is an ongoing process that requires regular updates and adjustments, so you should keep learning and improving your SEO skills and knowledge. To stay competitive, follow the best practices of search engines, research your target audience’s search behavior and preferences, monitor your performance and metrics, experiment with different formats, styles, and techniques, and seek feedback from readers and peers. With these tips in mind, you can use data-driven insights to optimize your website and content for maximum impact.

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Victoria Olsina

?? Web3 SEO & Web3 Marketing Automation: Scale Your Content 92% Faster with AI | Polkadot, Bankless, Consensys, Near & Aztec | Best SEO in Europe Nominee | Crypto, Blockchain, DeFi, NFTs
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I've just completed an SEO Audit for a top crypto publication, placing a strong emphasis on keyword research. This data-driven strategy enhances visibility by pinpointing exactly what topics to cover. By prioritizing tasks based on their impact on user engagement, revenue, and profit, we ensure a focus on what significantly boosts the bottom line. This approach smartly balances commercial importance with implementation feasibility.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can journalists use SEO audits to stay competitive?

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1 What is an SEO audit?

2 How to conduct an SEO audit?

3 What to look for in an SEO audit?

4 How to apply the findings of an SEO audit?

5 How to stay competitive as a journalist with SEO audits?

6 Here’s what else to consider

Journalism

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