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How can Instagram be used to build a professional network for copywriting?

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Instagram is not just a platform for sharing selfies and memes. It can also be a powerful tool for copywriters who want to build a professional network, showcase their work, and attract new clients. In this article, you will learn how to use Instagram effectively to grow your copywriting career and connect with other writers and marketers.

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1 Create a compelling profile

Your profile is the first impression you make on potential contacts and clients. It should reflect your personality, your niche, and your value proposition. Use a clear and friendly photo, a catchy bio, and a link to your portfolio or website. Include relevant keywords and hashtags that describe your services and target audience. For example, if you write for the health and wellness industry, you could use #healthcopywriter #wellnesswriter #healthcontent.

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Melynda Kloc

Ghostwriter, Marketer, DIY-er, Typically covered in plaster, paint, and husky fur ?????????♀?
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Optimize your profile is one of the best things you can do to get yourself and your copywriting out there. Especially on LinkedIn. What you can do: - Share engaging snippets of your work, emphasizing diverse skills. - Connect with industry peers, clients, and influencers by engaging with their content. - Leverage LinkedIn Lives for behind-the-scenes glimpses and interactive Q&A sessions. - Participate in copywriting and marketing communities, fostering relationships. - DM thoughtfully. - Regularly update your feed and who you follow to stay up to date with industry trends, fellow copywriters, and other creators. LinkedIn is an amazing platform that can be used to your advantage. Your profile is essentially a landing page for you.

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Brittany Herzberg

Increasing visibility & income for 6-figure entrepreneurs using the MOST misunderstood organic marketing strategy: SEO. ???Introverted podcast host & speaker??? INFJ, 3/5 Mani Gen, ?? watcher.
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Use your profile bio "headline" on Instagram well! To optimize your IG bio (for SEO, searches, & finding the right people)... - Include a keyword (the one you REALLY want to be found for) in that bold "headline" area of your profile (ex: mine says "SEO & case study copywriter" and people say they find me just by searching those terms in Instagram ALL the time! It really works!) - include your name (if not in your handle, put it in the bio "description" area, where you can write a couple sentences) - incl. 1-2 emojis (to further explain who & how you help + to grab someone's attention) - always include a link for your CTA (and actually point people to it! the BEST link goes to your website, not bitly)

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2 Share your work and insights

One of the main benefits of Instagram is that it allows you to showcase your work visually. You can use images, videos, stories, reels, and IGTV to share samples of your copywriting projects, testimonials from clients, case studies, behind-the-scenes, tips, and best practices. The key is to provide value and engage your audience with captivating captions, questions, polls, and calls to action. You can also use the highlights feature to organize your content into categories and make it easy for visitors to find what they are looking for.

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Christi Pratte

Luxe Writer for Feminine Leaders?? ???????????? ?????????????????????? ? ???????????????? ???????????????????? ? ?????????? ???????????????????? 2x Founder | Bestselling Co-Author | Magazine Lover
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Instagram is an image-forward platform that provides a beautiful opportunity to showcase your creativity in new ways! Think of your grid as your pen voice mood board. What is your copywriting style? Are you humorous, elegant, sassy, deep? In addition to showcasing your copywriting brilliance in the caption, the images you match to the words should fully express your tonality. I suggest brainstorming four go-to pen voice pillars to provide a framework of cohesiveness to create from. This will attract in clients / brands / collaborations that are aligned in voice and branding. Welcome to the “it factor”!

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3 Follow and interact with relevant accounts

To build a professional network on Instagram, you need to follow and interact with other accounts that are related to your niche, industry, or interests. These could be other copywriters, marketers, influencers, publications, brands, or potential clients. The goal is to establish rapport, trust, and credibility by liking, commenting, sharing, and messaging them. You can also use hashtags, location tags, and mentions to discover and join relevant conversations and communities.

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Brittany Herzberg

Increasing visibility & income for 6-figure entrepreneurs using the MOST misunderstood organic marketing strategy: SEO. ???Introverted podcast host & speaker??? INFJ, 3/5 Mani Gen, ?? watcher.
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I'm all about connecting in the DMs! I've met so many internet friends, collaboration partners, clients, & referral sources. There's no shortage of AMAZING people & businesses you can connect with on Instagram! Don't be shy—say hello, ask questions, etc.!

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4 Collaborate and cross-promote

Another way to use Instagram to grow your network is to collaborate and cross-promote with other copywriters or complementary professionals. For example, you could partner with a graphic designer, a web developer, or a photographer to offer a package deal or a referral program. You could also co-create content, host a live session, or run a giveaway with another writer or marketer. This will help you expand your reach, exposure, and authority, as well as create mutually beneficial relationships.

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5 Learn and grow

Instagram is not only a place to network and promote yourself, but also a place to learn and grow as a copywriter. You can use Instagram to follow the latest trends, news, and insights in your niche and industry. You can also use it to find inspiration, feedback, and support from other writers and experts. You can join groups, chats, clubs, or challenges that will help you improve your skills, challenge yourself, and have fun. You can also use it to track your progress, celebrate your achievements, and set new goals.

Instagram is a versatile and valuable platform for copywriters who want to build a professional network. By following these tips, you can use Instagram to showcase your work, connect with other writers and marketers, attract new clients, and grow your career.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can Instagram be used to build a professional network for copywriting?

1

2

3

4

5

6

1 Create a compelling profile

2 Share your work and insights

3 Follow and interact with relevant accounts

4 Collaborate and cross-promote

5 Learn and grow

6 Here’s what else to consider

Copywriting

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How can Instagram be used to build a professional network for copywriting?

1

2

3

4

5

6

1 Create a compelling profile

2 Share your work and insights

3 Follow and interact with relevant accounts

4 Collaborate and cross-promote

5 Learn and grow

6 Here’s what else to consider

Copywriting

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