How can Instagram Ads help you reach new audiences?

Instagram ads reach majority of Instagram users monthly, and if you are not already your brand should be using them! Instagram ads appear in between organic content, on users' feed, stories, profile feed, explore pages and on reels in the same format as organic content from other accounts.

Instagram Ads are a powerful tool for expanding your brand's reach and establishing relatable connections with new audiences. By using a variety of targeting options, such as demographics and interests, you can customize your ads to appeal to particular user segments and make sure the right people see your message. The platform offers a variety of ad formats that let you experiment and discover the most engaging content for various audience segments, from captivating photos and videos to immersive Stories. Utilizing Lookalike Audiences allows you to reach a wider audience by establishing connections with users who have common traits. Working together with influencers gives your brand a personal touch while establishing credibility.

Instagram ads look quite similar to organic posts you may see, but they differ in few ways: they always contain a sponsored-label that indicates that the content is an ad, and they can have more features than normal posts (CTA buttons and links for example). The ads can contain images or videos and they can be served by users on their own (single image or video ads, stories or reels) or in the format of carousel (multiple images or videos) or as collections.

To get engagement from your desired audience, adhere to these essential steps: 1) Clearly outline your target demographic, considering factors like demographics, age, interests, or specific behaviors. 2) Utilize insights to gather information about your current followers, aiding in the understanding of the target audience already engaged by your organic posts. 3) Ensure your content aligns with the aesthetics and visual preferences of your audience, blending corporate branding with a dash of personal flair. Nothing resonates more than content that establishes a connection.

Meta is constantly bringing out new ways to monetize, and new options for advertisers to reach users on Instagram. In addition to traditional Instagram Feed and Stories placements, you might want to explore other placements and see how these can help you expand your reach. With the only exception currently being DMs, you can reach Instagram users almost where ever they are on the platform from Reels to Profile Feed and Search Results.