How can illustrations enhance your explainer videos?

1 What are illustrations?

Illustrations are visual representations of concepts, stories, or messages. They can be created using various techniques, such as drawing, painting, collage, or digital design. Illustrations can be realistic, abstract, or stylized, depending on the purpose and tone of the explainer video. Illustrations can also be combined with other elements, such as text, animation, sound, or voice-over, to create a cohesive and compelling narrative.

3 How to choose the right illustrations for your explainer video?

When deciding what type of illustrations to use in an explainer video, it's important to consider several factors. Your goal should determine the level of detail, complexity, and clarity of your illustrations. The audience you are trying to reach will influence the tone, style, and relevance of your illustrations. In addition, the platform you are publishing or distributing your explainer video on will affect the size, format, and quality of your illustrations. It's also important to consider the technical specifications and limitations of the platform, as well as the best practices and trends for the platform.

4 How to create effective illustrations for your explainer video?

Once you have chosen the right illustrations for your explainer video, you need to make sure they are well-designed and well-integrated. To do this, employ a clear and consistent visual language, using simple and recognizable symbols, icons, or metaphors. Additionally, create a dynamic and engaging visual storytelling with movement, animation, or transitions to create a sense of flow and progression. Furthermore, use contrast, hierarchy, or emphasis to create a focal point and hierarchy. Use characters, emotions, or situations to create a connection and empathy. Lastly, ensure your illustrations are pleasing and appealing with symmetry, alignment, or proportion to create a sense of order and balance. Use whitespace, negative space, or margins to create a sense of space and breathing room. Incorporate repetition, variation, or rhythm to create a sense of unity and diversity.

5 How to test and improve your illustrations for your explainer video?

Finally, you need to test and improve your illustrations for your explainer video. You can use various methods and tools to evaluate and optimize your illustrations, such as asking for feedback from your target audience, peers, or experts to collect their opinions, impressions, and suggestions. A/B testing is also a great way to compare different versions of your illustrations and measure their results using metrics like views, clicks, conversions, or retention. Split testing, multivariate testing, or heatmaps can be used to test and compare different elements like colors, shapes, or styles. Iteration is also key for making changes and improvements to your illustrations based on feedback and testing results. Prototyping, sketching, or wireframing can help you experiment and refine your ideas while tools like Adobe Illustrator, Canva, or Figma can be used to create and edit your illustrations.