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How can HTTPS improve your search engine rankings?

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If you want to boost your search engine rankings, you might want to consider switching your website from HTTP to HTTPS. HTTPS is a secure version of HTTP that encrypts the data exchanged between your browser and the server. HTTPS can benefit your website in several ways, such as improving user trust, enhancing site performance, and complying with web standards. In this article, you will learn how HTTPS can improve your search engine rankings and how to implement it on your website.

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Felix O. Ofiwe

Director of Digital Marketing, Non-Profit Director, Community Leader
Syed Ali Abbas Rizvi

?? 5 x LinkedIn Top Voice badges | Driving Organic Growth | SEO & Digital Marketing Strategist |
Harish S.

Digital Marketing Consultant | SEO Expert | Trainer | "Helping Businesses Thrive Online" | Let's grow together ?? ??

1 Why HTTPS matters for SEO

HTTPS is not only a security feature, but also a ranking factor for search engines. Google, for example, announced in 2014 that it would give a slight preference to HTTPS sites over HTTP sites in its search results. The reason is that HTTPS sites provide a better user experience and protect the privacy and integrity of the data. HTTPS sites also have a higher chance of appearing in the featured snippets, which are the boxes that show a summary of the answer to a query at the top of the search results.

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Felix O. Ofiwe

Director of Digital Marketing, Non-Profit Director, Community Leader
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HTTPS is about the safety and security of your website. Google has made it clear that while it considers HTTPS to be important to the overall safety of your website, it is not a major contributor to your SERP ranking. Having said that, it makes no sense not to secure your website in 2023 if you love your visitors. It is a 'minor' ranking signal but don't fixate on Google, think more about your website visitors when you assess the overall quality, indexability and performance of your website.

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Syed Ali Abbas Rizvi

?? 5 x LinkedIn Top Voice badges | Driving Organic Growth | SEO & Digital Marketing Strategist |
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Imagine sharing secrets with a friend in a bustling marketplace, but with whispers and worried glances every time someone walks by. That's the internet without HTTPS. Your website, stripped bare, vulnerable to prying eyes. But with HTTPS, it's like whispering through a hidden tunnel, your words encrypted, safe from eavesdroppers. It's a digital handshake with Google, a silent promise: "We trust you with our data, and we trust you with our visitors." This invisible padlock whispers volumes, earning Google's favor and boosting your search ranking. So, dress your website in the armor of HTTPS, build trust, and watch your online presence soar. After all, a secure haven attracts not just visitors, but loyalty.

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Pramod Kumar

Helping Brands to Grow Organically | Unicommerce | HDFC ERGO | Apollo Munich | NSIC | BHU || SEO is a Marathon, Not a Sprint
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Websites can comply with Google's latest recommendations by deploying HTTPS as part of an overall strategy to improve page performance, security, and relevancy. HTTPS is an important indicator of site quality and trustworthiness. The changes concern how SEO experts approach and evaluate their work, not the impact of individual signals. Google considers HTTPS to be a ranking signal as part of a broader assessment of page experience. It is still important in optimizing page experience. It is still crucial for any site that handles purchases or stores user data.

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2 How to check if your site is HTTPS

Before you decide to switch to HTTPS, you should check if your site is already using it or not. You can do this by looking at the URL of your site in the browser. If it starts with https://, then your site is secure. If it starts with https://, then your site is not secure. You can also use online tools, such as SSL Checker or SSL Labs, to test the quality and validity of your SSL certificate, which is the digital document that enables HTTPS on your site.

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3 How to switch to HTTPS

Switching to HTTPS requires some technical steps, such as obtaining and installing an SSL certificate, updating your site settings, redirecting your HTTP pages to HTTPS, and fixing any mixed content issues. Mixed content occurs when your HTTPS site loads some resources, such as images, scripts, or stylesheets, from HTTP sources, which can compromise the security and performance of your site. You can use online tools, such as Why No Padlock or JitBit SSL Checker, to identify and fix any mixed content problems on your site.

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4 How to optimize your HTTPS site for SEO

After switching to HTTPS, you should optimize your site for SEO to ensure that your rankings do not suffer or drop. Some of the optimization steps include verifying your HTTPS site in Google Search Console and Bing Webmaster Tools, updating your sitemap and robots.txt file, updating your internal and external links, and updating your social media profiles and analytics tools. You should also monitor your site performance and traffic, and resolve any errors or warnings that might affect your site security or user experience.

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Syed Ali Abbas Rizvi

?? 5 x LinkedIn Top Voice badges | Driving Organic Growth | SEO & Digital Marketing Strategist |
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Unlock the speakeasy of your HTTPS site. Search engines, the bouncers, need keywords – secret passwords in titles and descriptions. Think treasure hunt, not dusty textbook. Light the fire of great content. Share juicy stories, ignite curiosity, let your passion be the flickering flame. Search engines love bards, not boring lectures. Bonus: Add visual embers – captivating images and videos like camp songs. Keep them relevant, part of the story that draws everyone in. With these whispers and flames, your HTTPS site becomes an irresistible adventure. Search engines can't resist, and neither will anyone else. SEO success, unlocked!

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5 How to measure the impact of HTTPS on your rankings

Switching to HTTPS can have a positive impact on your rankings, but it might take some time to see the results. You should track and measure the impact of HTTPS on your rankings using various metrics, such as organic traffic, click-through rate, bounce rate, conversion rate, and page speed. You can use tools, such as Google Analytics, Google Search Console, and SEMrush, to analyze these metrics and compare them before and after switching to HTTPS. You should also keep an eye on your competitors and their HTTPS status, and see how they rank for your target keywords.

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6 How to stay updated on HTTPS and SEO

HTTPS and SEO are constantly evolving, and you should stay updated on the latest trends and best practices to maintain or improve your rankings. You should follow reputable sources, such as Google Webmaster Central Blog, Moz Blog, or Search Engine Journal, to learn about the latest changes and updates on HTTPS and SEO. You should also test and audit your site regularly, and implement any necessary changes or improvements to keep your site secure and optimized for search engines.

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Syed Ali Abbas Rizvi

?? 5 x LinkedIn Top Voice badges | Driving Organic Growth | SEO & Digital Marketing Strategist |
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Stay SEO savvy! Be a web detective: follow Google's blog like a daily paper, chat with SEO experts online, and test your site like a scientist. Keep your HTTPS padlock shining, and your content fresh as spring flowers. Search engines will love your digital dance moves!

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Harish S.

Digital Marketing Consultant | SEO Expert | Trainer | "Helping Businesses Thrive Online" | Let's grow together ?? ??
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HTTPS ensures that data transmitted between a user's browser and a website is encrypted and secure. Search engines prioritize user safety and trust, so they tend to favor websites with HTTPS over non-secure ones. Google, the most popular search engine, explicitly announced that HTTPS is a ranking factor. Websites using HTTPS may receive a slight ranking boost compared to their non-secure counterparts.

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How can HTTPS improve your search engine rankings?

1

2

3

4

5

6

7

1 Why HTTPS matters for SEO

2 How to check if your site is HTTPS

3 How to switch to HTTPS

4 How to optimize your HTTPS site for SEO

5 How to measure the impact of HTTPS on your rankings

6 How to stay updated on HTTPS and SEO

7 Here’s what else to consider

Search Engines

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How can HTTPS improve your search engine rankings?

1

2

3

4

5

6

7

1 Why HTTPS matters for SEO

2 How to check if your site is HTTPS

3 How to switch to HTTPS

4 How to optimize your HTTPS site for SEO

5 How to measure the impact of HTTPS on your rankings

6 How to stay updated on HTTPS and SEO

7 Here’s what else to consider

Search Engines

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