How can hotels customize booking systems to meet unique needs?

In today’s competitive landscape, if you are not leveraging, dynamic pricing within your revenue management and booking engine strategies, you are leaving a ton of revenue on the table. The days of set and forget pricing have been long gone for over a decade now! One of the way dynamic pricing is being leveraged today is within loyalty or member rate strategies which allows hotel years to collect more information and preference data about their guest and deploy pricing against it. Both large enterprise organizations and single one off independent hotels have an opportunity to put dynamic pricing into play as technology has made it much easier.

Enhancing guest experiences is achievable for hotels by tailoring booking systems to individual needs. This includes customizing booking paths, accommodating flexible room configurations, implementing dynamic pricing, addressing special requests, integrating loyalty programs, supporting various languages and currencies, optimizing for mobile devices, linking with property management systems, incorporating social media, personalizing confirmation and communication, ensuring accessibility features, and offering real-time inventory updates. These strategies collectively foster a booking process that is more personalized, inclusive, and adaptable to guests' preferences.

>Allow guests to add on experiences like spa treatments, airport transfers, or curated excursions directly during booking. > Go beyond just room types. Let guests filter by specific views, noise levels, proximity to amenities, or accessibility features to ensure a perfect fit. >Offer loyalty program discounts and exclusive deals. > Leverage guest data and booking history to suggest relevant upgrades, activities, or amenities during the booking process. > Offer self-service options for check-in, room service, or local recommendations, catering to tech-savvy guests and streamlining operations. > Consider language localization and multi-currency support for international guests.

We have several blog posts on our website mentioning these same points. Dynamic pricing is vital to stay ahead of the competition. Add-ons and packages give your guests added value, choice and convenience, making a more enjoyable and memorable stay. Some great points and advice given here.

Both self service and mobile check-in skyrocketed during the pandemic… but even before the pandemic more technically savvy operators were leveraging mobile check-in to decrease operational inefficiencies and help streamline guest experience during the check-in process. I think given the guest the option here is a win for both the hotelier and the guest.

There are a few things today that are more important than capturing first party data with Google limiting cookies. Coming up here very shortly it will make it very hard for hoteliers to target market as they have in the past. Incentives in exchange for data can be rolled out within a booking engine through member rates, member amenities or instant gratification rewards… I’ve seen all of these strategies work in one for another as a way to collect first party data.