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How can hospitality businesses build sustainable partnerships with educational institutions?

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Hospitality businesses depend on skilled and motivated employees to deliver quality service and customer satisfaction. However, finding and retaining talent can be challenging, especially in times of crisis, competition, and changing consumer preferences. One way to overcome this challenge is to build sustainable partnerships with educational institutions that offer hospitality programs and courses. These partnerships can benefit both parties in various ways, such as:

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Dr. Poonam Kashyap

Vice Chancellor | PgCert in Academic Practice
Ripon Bhowmik

1 Enhancing curriculum relevance

By collaborating with educational institutions, hospitality businesses can provide input and feedback on the curriculum design, content, and delivery of hospitality programs and courses. This can help ensure that the learning outcomes match the industry needs and standards, and that the students acquire the relevant knowledge, skills, and competencies for their future careers. Moreover, hospitality businesses can offer guest lectures, case studies, simulations, and other learning resources that can enrich the students' learning experience and expose them to real-world scenarios and challenges.

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Ripon Bhowmik
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Hospitality businesses can build sustainable partnerships with educational institutions by offering internships, participating in career fairs, providing guest lectures, and collaborating on research projects. This not only benefits students but also fosters a positive relationship between the industry and academia , creating long -term partnerships that can be mutually beneficial.

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Dr. Poonam Kashyap

Vice Chancellor | PgCert in Academic Practice
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Curriculum development and collaboration - Working with educational institutions to develop and/or update hospitality related curricula, this ensures that students are learning relevant and industry-specific skills that matches the current needs of the business

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Kimberly Reeves

Trying to make the world a better place by being a better person. Strong communication and problem solving skills, been in the restaurant business for over 25 years but looking for a change!
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I think a collaboration between educational institutions and the hospitality business is a great idea offering lectures from various employees of all different level restaurants from fast food to 5 star. Every position should participate from cooks, servers, bartenders, bussers, dishwashers and all levels of management and owners too. Offering students a chance to come work for them for a certain period of time to earn credits at school while earning money and learning it's a win-win situation. Due to large turnover in the hospitality business this idea just might keep participating restaurants always staffed and with people who will do things "the right way" of coarse being the way each particular establishment wants things done.

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2 Providing internship and employment opportunities

Another benefit of partnering with educational institutions is that hospitality businesses can offer internship and employment opportunities to the students and graduates. Internships can be a valuable way to introduce the students to the hospitality industry, provide them with hands-on training and mentoring, and evaluate their potential and performance. Employment opportunities can help hospitality businesses recruit and retain qualified and motivated staff, reduce turnover and hiring costs, and enhance their reputation and brand image.

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3 Supporting innovation and research

A third benefit of partnering with educational institutions is that hospitality businesses can support and participate in innovation and research projects that can address the current and emerging issues and opportunities in the hospitality industry. These projects can involve joint problem-solving, knowledge exchange, data analysis, product development, testing, and evaluation. By supporting innovation and research, hospitality businesses can gain access to new ideas, insights, technologies, and solutions that can improve their operations, products, services, and customer experience.

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Dr. Poonam Kashyap

Vice Chancellor | PgCert in Academic Practice
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Create Mentoring Programs-Establish programs where industry professionals from business can mentor students. This will enhances students learning experiences and also create a talent pipeline for the organization/universities.

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4 Building social and environmental responsibility

A fourth benefit of partnering with educational institutions is that hospitality businesses can build their social and environmental responsibility and contribute to the sustainable development of the hospitality industry and society. By partnering with educational institutions, hospitality businesses can support the education and empowerment of the next generation of hospitality professionals, leaders, and entrepreneurs. They can also promote the values and practices of hospitality ethics and sustainability, such as diversity, inclusion, accessibility, quality, safety, health, wellness, and environmental protection.

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5 How to build sustainable partnerships

Building sustainable partnerships with educational institutions requires mutual trust, respect, communication, and collaboration. Hospitality businesses should identify their goals, needs, and expectations, and seek out educational institutions that share their vision, mission, and values. They should also establish clear roles, responsibilities, and expectations for each partner, and develop a formal agreement that outlines the terms and conditions of the partnership. Furthermore, they should maintain regular contact and feedback, monitor and evaluate the outcomes and impacts of the partnership, and celebrate and acknowledge the achievements and contributions of each partner.

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Dr. Poonam Kashyap

Vice Chancellor | PgCert in Academic Practice
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Building sustainable partnerships requires careful planning, effective communication and a commitment to shared goals and values. It could be established partnerships with other business, non-profit organization, governments entities or educational institutions above mention points are the key.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can hospitality businesses build sustainable partnerships with educational institutions?

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1 Enhancing curriculum relevance

2 Providing internship and employment opportunities

3 Supporting innovation and research

4 Building social and environmental responsibility

5 How to build sustainable partnerships

6 Here’s what else to consider

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