How can Google AdWords be used to improve your website's SEO?

1 Keyword research

One of the most important aspects of SEO is choosing the right keywords for your website. Keywords are the words and phrases that users type into search engines to find what they are looking for. Google AdWords has a tool called Keyword Planner that can help you find relevant and popular keywords for your website. You can use Keyword Planner to generate keyword ideas, see how often they are searched, and compare their competition and bid prices. You can also use Keyword Planner to see how your website ranks for different keywords and identify gaps and opportunities.

3 Ad copy testing

A third way to use Google AdWords to improve your website's SEO is to test different versions of your ad copy. Ad copy is the text that appears on your ads and entices users to click on them. Ad copy should be clear, concise, and relevant to your keywords and landing pages. Google AdWords has a feature called Ad Variations that can help you create and test different ad copy variations. Ad Variations allows you to change elements such as headlines, descriptions, and display URLs and see how they affect your click-through rate, conversions, and quality score. You can use Ad Variations to find out which ad copy works best and apply the same principles to your website's content.

4 Quality score improvement

A fourth way to use Google AdWords to improve your website's SEO is to improve your quality score. Quality score is a metric that Google uses to measure the quality and relevance of your ads, keywords, and landing pages. Quality score affects your ad rank, which is the position of your ads on the search results page, and your cost per click, which is the amount you pay for each click on your ads. Quality score is based on three factors: expected click-through rate, ad relevance, and landing page experience. You can use Google AdWords to monitor and improve your quality score by following the best practices for keyword selection, ad copy writing, and landing page optimization.

5 Remarketing strategy

A fifth way to use Google AdWords to improve your website's SEO is to implement a remarketing strategy. Remarketing is a technique that allows you to show ads to users who have previously visited your website or interacted with your online content. Remarketing can help you increase your brand awareness, loyalty, and conversions. Google AdWords has a feature called Remarketing Lists for Search Ads (RLSA) that can help you create and target remarketing lists for your search ads. RLSA allows you to customize your bids, keywords, and ad copy for users who have shown interest in your website. You can use RLSA to attract and retain your website visitors and encourage them to take action.

6 Google Analytics integration

A sixth way to use Google AdWords to improve your website's SEO is to integrate it with Google Analytics. Google Analytics is a tool that helps you measure and analyze your website's traffic, behavior, and performance. Google Analytics can help you understand how users find, use, and interact with your website. Google AdWords and Google Analytics can be linked together to provide you with more insights and data. You can use Google Analytics to track and measure your Google AdWords campaigns, such as impressions, clicks, conversions, and return on investment. You can also use Google Analytics to identify and optimize your website's SEO factors, such as bounce rate, page speed, and user engagement.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?