Optimizing your game's assets is crucial to its visual quality and performance. Assets, such as models, textures, sounds, animations, and scripts, can be optimized by reducing their size and complexity while maintaining functionality and fidelity. Utilizing low-poly models and level-of-detail (LOD) techniques, compressing textures and using texture atlases, using audio formats that are compatible with your target platforms while reducing bitrate and sample rate, using animation compression and blending, and code minification and obfuscation are all useful ways to optimize your assets. Doing so will reduce the number of draw calls and memory usage, reduce file size and CPU load of animations, as well as protect the intellectual property of your scripts.