How can empathy help you create effective user journey maps?
User journey mapping is a powerful tool for product designers to understand how users interact with a product, what their goals, pain points, and emotions are, and how to improve their experience. But to create effective user journey maps, you need more than just data and analysis. You need empathy.
Empathy is the ability to put yourself in someone else's shoes and feel what they feel. It helps you to connect with your users on a deeper level, to see the world from their perspective, and to design solutions that meet their needs and expectations. In this article, we will explore how empathy can help you create effective user journey maps in four steps.