How can email marketing help you promote your concierge services?

By categorizing your audience based on factors like interests, location, or past purchases, you can tailor your emails to suit their specific needs or preferences. For example, you could send personalized recommendations for services to clients who frequently travel for business versus those who seek luxury experiences on vacations.

También la segmentación por la antelación con que hayan hecho la reserva inicial, y segmentación demográfica, seria un buen concepto.

The problem with traditional concierge services is that it typically offers templated experiences, one size fits all experiences which do not meet unique customer needs. This stems from inadequate customer understanding during interactions. Email marketing bridges this gap. By leveraging website behavior, Google signals, and audience insights, concierge teams gain a granular understanding of customer preferences. This empowers several key benefits: Hyper-Segmentation & Personalized Recommendations. Emails are targeted to specific segments based on interests and needs, one to one, not one to many generic blasts. Progressive form fills -A crucial stage. This submitted data becomes the foundation for building product audience/cohorts

Email marketing can be a powerful tool for promoting concierge services and building strong relationships with potential clients. Here are several ways in which email marketing can help you effectively promote your concierge services: 1. Targeted Communication: 2. Special Offers and Promotions: 3. Event Invitations: 4. Regular Updates: 5. Educational Content: 6. Responsive Design: 7. Clear Call-to-Action (CTA): 8. Feedback and Surveys: By implementing these strategies, email marketing can play a crucial role in promoting your concierge services, nurturing client relationships, and ultimately driving business growth.

Registrando asimismo sus preferencias a través de un buen equipo de Guest Experience, nos beneficia en conseguir engagement y fidelización.

Email marketing can effectively promote concierge services by showcasing personalized offerings. Highlighting benefits like convenience and local expertise can entice guests. Utilize guest data for targeted campaigns tailored to individual needs. Offering exclusive discounts or perks incentivizes service usage. Providing valuable content establishes the concierge as a trusted resource, driving guest satisfaction and loyalty.

Your email content should be informative, relevant, and appealing to your audience. For concierge services, this could include showcasing new services, offering exclusive access or previews, and providing tips that add value to your clients' lives. High-quality content keeps your audience engaged and looking forward to your emails.

La comunicación con los clientes es sumamente importante, campa?as de email marketing entre otras alternativas de comunicación te permitirán realizar estrategias muy puntuales para mejorar: 1.- Experiencia 360 - Establecer un vínculo con los clientes desde un inicio, creará un vínculo de servicio y confianza que podría explotarse en la estadía del potencial cliente y ofrecer ventas cruzadas entre los servicios y/o productos del hotel. 2.- Atención / recordatorios - A todos los clientes les gusta sentirse atendidos sin un gran esfuerzo “pero” sobre todo; una insistencia exagerada (que en muchos casos es el error más grande en los hoteles), ser sutil con este punto dejará satisfecho al cliente y aumentará la posibilidad de mayor ingresos.

Precision personalization with targeted digital assets boosts engagement and cuts through the inbox clutter. Think targeted visuals, not just text! In other words not just fname lname variable fields but dynamically populated digital assets. Let's say the guest is interested in suite experiences and is always open to exploring different suite types upon check-in. When emailing him, dont include the general hotel image, but specifically highlight the latest and most exceptional suite available. This approach visually communicates directly to his interests. This is achievable, particularly with email marketing software that incorporates digital asset managers, allowing for integration into your email rule engine.

Develop engaging and informative content that highlights the value of your concierge service. This could include tips for travelers, insider recommendations for local attractions and restaurants, special promotions or discounts, and testimonials from satisfied clients.

The calls-to-action (CTAs) are crucial to be clear and convincing, highlighting the advantages that clients will achieve through their actions. These CTAs can differ depending on the objectives of the campaign, and they offer valuable insights into customer preferences, which will help to drive future campaigns and the increasingly important personalization efforts.

If you have never done before then send to all possible guests. Possible guests = you have an email. Once sent, check who interacted with your email and with what. You can track open and click rates. And then see who buys. Now find a pattern and try experimenting

By analyzing metrics such as open rates, click-through rates, and conversion rates, you can understand what works and what doesn't. This insight allows you to refine your strategy, improve your content, and better target your audience, ultimately making your email marketing efforts more effective.

Trabajando con una buena plataforma de Marketing analytics podemos llegar también a obtener el ratio del ROAs a modo de métrica financiera.

Track key metrics such as open rates, click-through rates, and conversion rates to measure the effectiveness of your email campaigns. Use this data to refine your strategies, test different approaches, and continuously improve your results.

Acompanhar e medir os resultados no marketing s?o essenciais para avaliar a eficácia das estratégias e campanhas. Isso permite identificar o que está funcionando, o que precisa ser ajustado e onde est?o as oportunidades de melhoria. Métricas como retorno sobre investimento (ROI), taxa de convers?o, alcance, engajamento, entre outras, fornecem insights valiosos para otimizar os esfor?os de marketing e maximizar o impacto nas metas comerciais da empresa.

Aparte de tener el programa de fidelización que pueda disponer la propia marca, en su defecto, a través del lanzamiento de promos, discounts y campa?as atractivas, podemos consolidar una relación a largo plazo sea el segmento que sea con la ventaja de focalizarse en el que por estrategia nos interese.

Regular, personalized communication through email can help you build trust and loyalty with your clients. By consistently providing value and recognizing their preferences and needs, you can foster a sense of exclusivity and personal attention, which is at the heart of concierge services.

Maintain a consistent email schedule to keep your audience engaged and informed, whether it's weekly newsletters, monthly updates, or special promotions. Also, be responsive to inquiries and feedback from recipients, providing timely assistance and support as needed. Building a long lasting relationship with the customers is vital.

é fundamental para garantir a lealdade e a satisfa??o contínua. Isso pode ser alcan?ado através de práticas como oferecer um excelente servi?o ao cliente, manter comunica??es consistentes e personalizadas, fornecer suporte pós-venda, solicitar feedback regularmente e adaptar produtos ou servi?os às necessidades em evolu??o dos clientes. Investir no desenvolvimento de relacionamentos sólidos pode resultar em clientes fiéis que continuam a apoiar e recomendar a marca ao longo do tempo.

Automation and Personalization, Utilize email automation tools to send timely and personalized messages, such as birthday wishes, service reminders, or special occasion offers. This can enhance customer experience and efficiency. Feedback and Surveys, Include feedback requests or surveys in your emails to gather insights about your clients' preferences and experiences. This information can help you tailor your services and communication even further.

We grew one hotel client NYE booking in 2023 by 32% over 2022 ( revenge travel year) using video emails of the previous year celebrations. And we emailed only select guests(from the PMS data) who had ordered a la carte on previous stay. Drip email was used to give a special discount to those who opened the email. And almost our entire growth came from direct channel, which was highly profitable even after the promo. Email us on [email protected] for a Demo of APH DirectMAIL, our own cost effective bulk mail sending server primarily used for in house and hotel marketing.

Definitivamente una de las estrategias a considerarse es explotar la data de los consumidores, es importante definir los diagramas de su acción con acciones puntuales en cada una de las estrategias así como los tiempos de su implementación para medir las acciones en el corto, mediano y largo plazo, documentando cada una de ellas en tu organización te permitirá accionarlas cuando sea necesario y medir los resultados.