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How can diversity in Industrial Design teams improve product innovation?

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Industrial design is the process of creating products that are functional, aesthetic, and user-friendly. It involves a combination of technical, creative, and social skills, as well as an understanding of the needs and preferences of different markets and cultures. However, many industrial design teams lack diversity in terms of gender, ethnicity, background, and perspective, which can limit their ability to innovate and solve problems. In this article, we will explore how diversity in industrial design teams can improve product innovation and what steps you can take to foster a more inclusive and collaborative culture.

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Abin Rajendran

Industrial Designer at Havells, CXD- Consumer Experience & Design | Product Styling & User Centric Design Research |…
Philippe Guichard

Transforming Ideas into Million-Dollar Products & ventures: the designer serial entrepreneurs partner with | Talk on…
Thaís Guerra

Founder @ Flori Tech | Designer Industrial | M.Sc Ciência e Tecnologia de Polímeros

1 Benefits of diversity

Diversity in industrial design teams can bring many advantages for product innovation, such as more ideas and perspectives, more feedback and testing, and more empathy and engagement. Having a diverse team can generate more ideas and viewpoints, as each member can contribute their unique insights, experiences, and knowledge. This can lead to more creative solutions, better understanding of user needs, and greater potential for differentiation and value creation. Additionally, having a diverse team can improve the feedback and testing process by representing different user segments, scenarios, and preferences. This can help to identify and address issues, gaps, and opportunities, as well as to validate and refine the product design. Moreover, having a diverse team can enhance the empathy and engagement of the team members by encouraging them to learn from each other, respect each other, and support each other. This can foster a positive and productive work environment, as well as a stronger sense of ownership and commitment to the product.

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Thaís Guerra

Founder @ Flori Tech | Designer Industrial | M.Sc Ciência e Tecnologia de Polímeros
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Tal qual existem benefícios em ser, por vezes, um profissional generalista, para equipes de design é importante pensar nesse aspecto justamente para ter maior abrangência na criatividade e problemas abordados para serem resolvidos de maneiras diversas, e dessa forma, entregando algo muito mais robusto.

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Tobias Schmidt

UI/UX | ID Design Leader ? Studienstiftung Alumnus ? Design Vet @ BSH ? Professional Aesthete
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Vielf?ltige Perspektiven & Kundenorientierung: In einem diversen Team mit unterschiedlichem kulturellem Hintergrund, Geschlecht, Alter und Erfahrungsschatz k?nnen verschiedene Blickwinkel und Ideen eingebracht werden. Au?erdem erm?glicht es, die Bedürfnisse und Wünsche einer breiteren Zielgruppe besser zu verstehen. Diversit?t in Industriedesign-Teams kann die Produktinnovation verbessern, aber es ist auch wichtig, eine inklusive und offene Teamkultur zu f?rdern. Es ist entscheidend, dass alle Teammitglieder gleicherma?en geh?rt und respektiert werden, um ein kreatives und produktives Arbeitsumfeld zu schaffen!

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Danielle Dantas

UX/UI Designer | Designer na WoMakersCode
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Diversity in industrial design teams can stimulate the creation of innovative innovations, driving the production of products that meet a wider range of consumer needs and preferences.

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2 Challenges of diversity

However, diversity in industrial design teams can also pose some challenges. These can include more conflicts and misunderstandings, as each team member may have different opinions, expectations, and communication styles. This can lead to disagreements, tensions, and frustrations, as well as wasted time and resources. Additionally, diversity can add complexity and uncertainty to the product design process, making it harder to coordinate and manage the scope, quality, and timeline of the product. Finally, there is a risk of more bias and discrimination in a diverse team due to stereotypes, prejudices, and barriers based on identity, background, or perspective. This could negatively affect the team's morale, performance, and satisfaction as well as the product's fairness, accessibility, and inclusivity.

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3 Strategies for diversity

Diversity in industrial design teams can bring more ideas, perspectives, feedback, empathy, and engagement to the product design process; however, it can also bring more conflicts, complexity, uncertainty, bias, and discrimination. To maximize the benefits of diversity while overcoming these challenges, you need to promote a culture of openness and respect in your team by setting clear expectations and providing recognition and support. Additionally, you should foster a culture of learning and growth by providing opportunities for training and mentoring. Lastly, facilitate a culture of collaboration and integration by using tools that enable communication, coordination, and co-creation. By following these strategies, you can ensure that diversity brings the most benefit to your product design process.

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Abin Rajendran

Industrial Designer at Havells, CXD- Consumer Experience & Design | Product Styling & User Centric Design Research | KSID 2021
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Industrial design can be significantly enhanced by incorporating user experience (UX) and visual design principles. This collaborative approach fosters a deeper understanding of user needs and pain points, ultimately resulting in the development of more user-centric products.

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4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Philippe Guichard

Transforming Ideas into Million-Dollar Products & ventures: the designer serial entrepreneurs partner with | Talk on TED.com | Product Development & Product Design | Bestselling Author & Keynote Speaker
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Diversity in stakeholders is great too, having people from sales, finance, marketing, manufacturing etc can yield great results.

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Ariel Dario Ramallo

Dise?o y desarrollo de producto
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Poner en funcionamiento un equipo de dise?o colaborativo lleva mucho tiempo previo de conocimiento, no solo de las personas sino también de sus capacidades, experiencias, voluntades, herramientas, capacidad de trabajar de esa manera, etc. No se forma en un día, por lo cual es necesario minimizar ese periodo cuanto sea posible siendo sumamente observador de estas características, poniendo a prueba al resto del equipo para cada una de las fases que el proceso de dise?o conlleva. Es necesario detectar rápidamente cuales son los puntos débiles y fortalezas de cada integrante para que el equipo sea funcional, siendo cada uno de ellos un elemento importante para ciertas instancias, y no necesariamente para cada una de ellas, eso es diversidad.

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How can diversity in Industrial Design teams improve product innovation?

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1 Benefits of diversity

2 Challenges of diversity

3 Strategies for diversity

4 Here’s what else to consider

Industrial Design

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How can diversity in Industrial Design teams improve product innovation?

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1 Benefits of diversity

2 Challenges of diversity

3 Strategies for diversity

4 Here’s what else to consider

Industrial Design

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