How can digital strategies be aligned with organizational values?

2 Communicate your values

The second step to align your digital strategies with your values is to communicate them effectively to your internal and external stakeholders. You should use your digital channels and platforms to convey your values in a consistent and engaging way. You can use various formats and media to express your values, such as stories, videos, images, podcasts, or blogs. You should also ensure that your tone, style, and language match your values and resonate with your audience. For example, if your value is innovation, you could showcase your latest projects, products, or ideas on your website or social media.

3 Align your goals and metrics

The third step to align your digital strategies with your values is to align your goals and metrics with them. You should set SMART (specific, measurable, achievable, relevant, and time-bound) goals that reflect your values and support your mission and vision. You should also use relevant and meaningful metrics to measure your progress and performance. You should avoid vanity metrics that do not reflect your values or impact. For example, if your value is excellence, you could measure your customer satisfaction, retention, or loyalty.

4 Align your team and culture

The fourth step to align your digital strategies with your values is to align your team and culture with them. You should ensure that your team members share and embody your values and have the skills and knowledge to execute your digital strategies. You should also foster a culture that supports and rewards your values and encourages collaboration, learning, and feedback. You should use digital tools and platforms to facilitate communication, coordination, and recognition. For example, if your value is diversity, you could create a diverse and inclusive team and use digital platforms to celebrate and leverage different perspectives and backgrounds.

6 Align your feedback and learning

The sixth and final step to align your digital strategies with your values is to align your feedback and learning with them. You should seek and listen to feedback from your internal and external stakeholders and use it to improve your digital strategies and align them with your values. You should also learn from your successes and failures and use them to refine and innovate your digital strategies and align them with your values. You should use digital tools and platforms to collect, analyze, and share feedback and learning. For example, if your value is innovation, you could use digital tools to test, experiment, and iterate your digital strategies and to learn from best practices and trends.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?