How can data storytelling help you identify areas of your organization that need culture change?

1 Diagnose your culture

The first step to use data storytelling for culture change is to diagnose your current culture. This means collecting and analyzing data that can measure your culture, such as employee engagement surveys, feedback, turnover, productivity, innovation, customer satisfaction, and more. You can use various tools and methods to visualize and narrate your data, such as dashboards, charts, graphs, stories, and metaphors. The goal is to create a data story that can answer questions like: What is your current culture? How does it align with your vision and mission? What are the strengths and weaknesses of your culture? What are the opportunities and threats for your culture?

2 Design your desired culture

The second step to use data storytelling for culture change is to design your desired culture. This means defining and articulating the vision, values, and behaviors that you want to see in your organization. You can use data storytelling to create a compelling and inspiring vision of your future culture, by showing how it will improve your performance, goals, and values. You can also use data storytelling to communicate and reinforce the values and behaviors that you expect from your employees, by showing how they will contribute to your vision and how they will be rewarded and recognized.

4 Tips for effective data storytelling

For successful culture change through data storytelling, you need to consider the needs, interests, and preferences of your audience. Keep your data stories clear and concise, avoiding too much or too complex data. Be honest and transparent when presenting your data, visuals, or narratives. Additionally, use data that can evoke emotions in your audience and motivate them to take action. Make sure to also include calls to action, recommendations, and solutions to help your audience achieve your vision and goals.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?