How can creators optimize their content for blockchain technology?

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Blockchain technology is transforming the way creators produce, distribute, and monetize their content. By using decentralized platforms, smart contracts, and digital tokens, creators can gain more control, ownership, and value from their work. But how can you optimize your content for blockchain technology and leverage its benefits? Here are some tips to help you get started.

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Jitender Girdhar

Ranked #1 Creator in Workplace Wellbeing, 3 TEDx Talks | Bestselling Author | Entrepreneur | Columnist | I help…
Mayur Nathani ??

Founder, Growfluence | Talks on Career Development, Entrepreneurship, and Leadership | Top Voice & Speaker | Personal…
Caelan Huntress

Marketing Strategist for Personality-Based Brands ? Crypto, Blockchain, & Web3 comms ? Sales & Business Development

1 Choose the right platform

Depending on your type of content, your audience, and your goals, you may want to choose a different blockchain platform to host your work. For example, if you create digital art, you may want to use a platform that supports non-fungible tokens (NFTs), which are unique and verifiable digital assets that can be traded or sold. Some examples of NFT platforms are OpenSea, Rarible, and SuperRare. If you create podcasts, videos, or blogs, you may want to use a platform that rewards you with cryptocurrency for your views, likes, or comments. Some examples of content platforms are Steemit, LBRY, and DTube.

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Jitender Girdhar

Ranked #1 Creator in Workplace Wellbeing, 3 TEDx Talks | Bestselling Author | Entrepreneur | Columnist | I help founders and leaders 10x their impact | Follow for No-Nonsense insights on Leadership, and Workplace Culture
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"The future is already here – it's just not evenly distributed." - William Gibson 3 Questions to Ask on this: What are the key ways creators can leverage blockchain technology to protect intellectual property and enhance content monetization? How can creators adapt their content creation and distribution strategies to align with the decentralized nature of blockchain technology? Are there notable examples of creators or projects that have effectively integrated blockchain into their content strategies, and what lessons can be drawn from their experiences to optimize content for blockchain technology?

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Mayur Nathani ??

Founder, Growfluence | Talks on Career Development, Entrepreneurship, and Leadership | Top Voice & Speaker | Personal Brand Strategist | Lead Generation
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If you Google websites that provide coins for posting content on their websites, you will get the list. So basically, by posting your content on these websites - You hold the authority over the content you post. And even you can earn tokens by posting on these websites or engaging with other creators' content. Though it differs from website to website - Some provide coins or tokens. Here, coin means Bitcoin, Ethereum, Doge, etc. A token means that the company creates a token under the coin. For example - Thousands of tokens can be created under Bitcoin.

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Caelan Huntress

Marketing Strategist for Personality-Based Brands ? Crypto, Blockchain, & Web3 comms ? Sales & Business Development
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This is a very web2 way to look at content. 'A platform that supports NFTs' is not the same as 'creating an NFT,' which is actually uploading a digital image to the blockchain.

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Prakhar Pranjwal

Researcher@ The Newyork Academy of Sciences | Global Leader | Global Scholar | Advocate for Education & Peace
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Creators can optimize their content for blockchain technology by leveraging non-fungible tokens (NFTs) and decentralized platforms. Start by researching NFT marketplaces and minting your digital art or collectibles. Ensure your content has provenance and rarity, making it more valuable. Engage with the blockchain community and learn about decentralized platforms for publishing and distribution. Experiment with smart contracts to enable royalty payments on secondary sales. Stay informed about evolving blockchain standards and regulations, as this technology continues to transform various creative industries.

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2 Optimize your metadata

Metadata is the information that describes your content, such as title, description, tags, categories, and keywords. It helps your content to be discovered, indexed, and ranked by search engines and platforms. To optimize your metadata for blockchain technology, it's important to use relevant and specific keywords that match your content and audience's intent. Additionally, clear and concise titles and descriptions should capture the content's value proposition and hook your audience's attention. Tags and categories should align with the platform's standards to help with classification and filtering. Finally, rich media like images, videos, or audio can enhance the content's appeal and engagement.

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Caelan Huntress

Marketing Strategist for Personality-Based Brands ? Crypto, Blockchain, & Web3 comms ? Sales & Business Development
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Alt text on images are often the only way that normies have to interact with metadata. Adding rich media is actually a negative on the blockchain, because it drastically increases the filesize.

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3 Secure your rights

Blockchain technology offers many benefits, particularly in securing your rights and ownership over your content. Smart contracts, which are self-executing agreements running on the blockchain, can be used to define the terms and conditions of your content's distribution, licensing, and monetization. For instance, you can set the price, royalties, and commissions for your content's sale or resale; grant or revoke access or permissions to your content's use or modification; and distribute your earnings automatically and transparently to your collaborators or beneficiaries.

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Caelan Huntress

Marketing Strategist for Personality-Based Brands ? Crypto, Blockchain, & Web3 comms ? Sales & Business Development
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An example here would be helpful. I'd like to see a link to a platform like Zirkels, which is a Medium-style long-form content site, and enables readers to pay content creators a few cents when they 'like' a post.

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4 Engage your community

Blockchain technology enables you to engage your community in a more direct and meaningful way. With digital tokens, which are units of value that operate on the blockchain, you can create your own economy and reward your fans, supporters, and partners. For instance, digital tokens can be used to incentivize your community for their participation, feedback, or referrals. Additionally, you can offer exclusive access, benefits, or privileges for your content or services in exchange for tokens. Moreover, you can crowdfund your projects or causes by raising funds from your community in exchange for tokens.

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5 Experiment and learn

Finally, the best way to optimize your content for blockchain technology is to experiment and learn from your experience. Blockchain technology is constantly evolving and offering new opportunities and challenges for creators. By testing different platforms, formats, strategies, and tools, you can find what works best for you and your content. You can also learn from other creators who are using blockchain technology and join networks, forums, or events where you can share your insights, questions, and feedback.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can creators optimize their content for blockchain technology?

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1 Choose the right platform

2 Optimize your metadata

3 Secure your rights

4 Engage your community

5 Experiment and learn

6 Here’s what else to consider

Creator Economy

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