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How can commercial design psychology be used to create a calming healthcare environment?

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Commercial design psychology is the study and application of how the physical environment affects human behavior, emotions, and well-being. It can be used to create spaces that enhance the functionality, comfort, and aesthetics of different settings, such as offices, retail stores, restaurants, and hotels. In this article, we will explore how commercial design psychology can be used to create a calming healthcare environment, which can benefit both patients and staff.

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Sebastian Recktenwald

Vertriebsleiter smart buildings Rhein/ Main - und nein, ich…

1 Why is a calming healthcare environment important?

Healthcare settings can be stressful and anxiety-inducing for many people, especially those who are facing serious or chronic illnesses, injuries, or procedures. A calming healthcare environment can help reduce the negative effects of stress, such as elevated blood pressure, heart rate, and cortisol levels, and improve the positive outcomes of healing, such as pain relief, immune response, and mood. A calming healthcare environment can also support the well-being and performance of healthcare workers, who often face high levels of workload, pressure, and burnout.

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Khairi D. Rahman, MBA, CFM, CFMA

Corporate Strategist @ Sentara Health | AI, Machine Learning, NLP Enthusiast for Healthcare
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Incorporating a calming healthcare environment is paramount for both patients and healthcare professionals. Stress is a common companion in medical settings, exacerbating physical and emotional challenges. By creating a tranquil atmosphere, we can mitigate stress-induced responses like increased blood pressure and cortisol levels, fostering quicker healing and improved moods. Furthermore, such an environment is crucial for healthcare workers, offering respite from the relentless demands of their roles, ultimately benefiting patient care and staff well-being.

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2 How can color influence a calming healthcare environment?

Color is one of the most powerful elements of commercial design psychology, as it can evoke different emotional and physiological responses in people. Generally, cool colors, such as blue, green, and purple, are associated with calmness, relaxation, and tranquility, while warm colors, such as red, orange, and yellow, are associated with energy, excitement, and stimulation. However, the effects of color can also depend on the context, culture, and personal preferences of the users. For example, some people may find white soothing and clean, while others may find it sterile and cold. Therefore, it is important to use color strategically and subtly in a healthcare environment, and to consider the needs and preferences of the specific population.

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Khairi D. Rahman, MBA, CFM, CFMA

Corporate Strategist @ Sentara Health | AI, Machine Learning, NLP Enthusiast for Healthcare
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Studies have shown that cool colors like blue, green, and purple can create a calming atmosphere, promoting relaxation and tranquility. Conversely, warm colors like red, orange, and yellow can evoke energy and excitement. However, it's crucial to remember that the effects of color can vary based on individual preferences, culture, and context. For some, white may convey cleanliness and serenity, while others might perceive it as sterile. Therefore, when designing healthcare spaces, it's essential to carefully select and apply colors, considering the unique needs and preferences of the patient population. By doing so, we can create a soothing environment that fosters healing and comfort.

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3 How can lighting influence a calming healthcare environment?

Lighting is another crucial element of commercial design psychology, as it can affect the mood, alertness, and circadian rhythms of people. Natural light is generally preferred over artificial light, as it can provide a sense of connection to the outside world, reduce eyestrain and headaches, and regulate the sleep-wake cycle. However, natural light can also vary in intensity, temperature, and direction, which can create glare, heat, and shadows. Therefore, it is important to use natural light carefully and complement it with artificial light that can be adjusted and controlled by the users. For example, dimmable lights, task lights, and ambient lights can create different levels of illumination and comfort in a healthcare environment.

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Sebastian Recktenwald

Vertriebsleiter smart buildings Rhein/ Main - und nein, ich m?chte keine Neukunden automatisiert zur Verfügung gestellt bekommen!
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Das k?rpereigene Schlafhormon Melatonin wird von Licht mit einem hohen Blauanteil im Farbspektrum (kaltweisses Licht) in seiner Produktion gehemmt und Licht mit einem hohen Rotanteil (warmweisses Licht) f?rdert die Produktion des Melatonin. Dementsprechend hat Licht erheblichen Einfluss auf den K?rper. In ?rzte- und Schwesternzimmer sollten Licht mit hohem Blauanteil eingesetzt werden, besonders in der Nachtschicht, da dieses Konzentration und Wachheit f?rdert. In den Patientenzimmern sollte hingegen ein hoher Rotanteil vorherrschen, um die Heilung und den Schlaf zu f?rdern. Idealerweise sog. #HumanCentricLighting, welches den Tag-Nacht-Rhytmus, sowie einen stabilen zirkadianen Rhytmus und somit guten Schlaf und Erholung unterstützt.

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Khairi D. Rahman, MBA, CFM, CFMA

Corporate Strategist @ Sentara Health | AI, Machine Learning, NLP Enthusiast for Healthcare
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In a healthcare setting, the impact of lighting on patient well-being cannot be overstated. The choice of lighting can significantly influence the overall atmosphere, contributing to a calming and healing environment. Natural light is favored for its ability to connect patients with the outside world, reduce discomfort, and regulate sleep patterns. However, it must be supplemented with adjustable artificial lighting to address varying needs. Dimmable, task, and ambient lighting can be tailored to create the ideal illumination levels, enhancing comfort and promoting recovery.

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4 How can sound influence a calming healthcare environment?

Sound is another influential element of commercial design psychology, as it can affect the concentration, memory, and stress levels of people. Noise is one of the most common complaints in healthcare settings, as it can interfere with the privacy, communication, and rest of patients and staff. Noise can also increase the perception of pain and the risk of medical errors. Therefore, it is important to reduce and manage the sources of noise in a healthcare environment, such as equipment, alarms, phones, and conversations. For example, sound-absorbing materials, sound-masking devices, and sound-canceling headphones can help create a quieter and more peaceful atmosphere.

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Khairi D. Rahman, MBA, CFM, CFMA

Corporate Strategist @ Sentara Health | AI, Machine Learning, NLP Enthusiast for Healthcare
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In healthcare design, sound plays a pivotal role in shaping a calming environment. It directly impacts concentration, memory, and stress levels. Noise is a prevalent issue in healthcare, disrupting patient privacy, communication, and rest. It even heightens pain perception and the likelihood of medical errors. Thus, proactive noise management is crucial. Employ sound-absorbing materials, sound-masking tools, and noise-canceling headphones to foster a serene and healing atmosphere.

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5 How can space influence a calming healthcare environment?

Space is another essential element of commercial design psychology, as it can affect the comfort, safety, and efficiency of people. Space can be divided into two dimensions: physical and psychological. Physical space refers to the size, shape, and layout of the environment, while psychological space refers to the perception, feeling, and meaning of the environment. Both dimensions can influence how people interact with the environment and with each other. Therefore, it is important to optimize and personalize the space in a healthcare environment, according to the functions, activities, and preferences of the users. For example, flexible furniture, modular partitions, and storage solutions can help create a more adaptable and organized space.

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Khairi D. Rahman, MBA, CFM, CFMA

Corporate Strategist @ Sentara Health | AI, Machine Learning, NLP Enthusiast for Healthcare
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In healthcare design, space plays a pivotal role in shaping a calming environment. It encompasses both physical and psychological dimensions, impacting comfort and functionality. Tailoring the space to suit users' needs is key. For instance, flexible furniture and modular layouts enhance adaptability and organization.

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6 How can nature influence a calming healthcare environment?

Nature is another beneficial element of commercial design psychology, as it can provide a sense of beauty, harmony, and vitality to people. Nature can be incorporated into a healthcare environment in various ways, such as plants, flowers, water features, artwork, and views. Nature can also be simulated or replicated, such as through biophilic design, which mimics the patterns, shapes, and textures of natural forms. Nature can help create a calming healthcare environment by reducing stress, improving mood, enhancing cognitive performance, and promoting healing. For example, greenery, natural light, and fresh air can help create a more pleasant and healthy environment.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Iris G?rling

Professionelle Emotionalit?t für Mensch,Team und Führende. Für Unternehmen und Führungskr?fte der Zukunft sind Emotionen das Lebenselixier, dass zur Entfaltung ihres vollen Potentials beitr?gt. Sind Sie bereit?
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Im Gro?en und Ganzen sind alle erw?hnten Punkte für mich beachtenswert, doch nur wenn es gelingt, diese zu einem harmonischen Gesamtkonzept in Form eines Raumes zusammen zu fügen, wird für mich die gewünschte Wirkung wirklich m?glich. Jeder Punkt für sich ist schon mal ein Anfang, insbesondere mit einigen Krankenhauszimmern vor meinem geistigen Auge, doch nur eine neue Wandfarbe wirkt nicht lange beruhigend, wenn die Ger?usche vom Flur durchdringen oder mein Blick aus dem Fenster auf ein graue Hauswand f?llt.

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How can commercial design psychology be used to create a calming healthcare environment?

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1 Why is a calming healthcare environment important?

2 How can color influence a calming healthcare environment?

3 How can lighting influence a calming healthcare environment?

4 How can sound influence a calming healthcare environment?

5 How can space influence a calming healthcare environment?

6 How can nature influence a calming healthcare environment?

7 Here’s what else to consider

Commercial Design

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How can commercial design psychology be used to create a calming healthcare environment?

1

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1 Why is a calming healthcare environment important?

2 How can color influence a calming healthcare environment?

3 How can lighting influence a calming healthcare environment?

4 How can sound influence a calming healthcare environment?

5 How can space influence a calming healthcare environment?

6 How can nature influence a calming healthcare environment?

7 Here’s what else to consider

Commercial Design

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