How can collaboration improve the effectiveness of SEM campaigns?
Search engine marketing (SEM) is the practice of using paid ads to increase the visibility and traffic of a website on search engines like Google or Bing. SEM campaigns require careful planning, execution, and optimization to achieve the best results and return on investment. However, SEM is not a solo activity. It involves collaboration among different roles, teams, and stakeholders, both within and outside the organization. How can collaboration improve the effectiveness of SEM campaigns? Here are some benefits and tips to consider.