To use camera movement effectively, you need to follow some basic principles and techniques of motion design and cinematography. Before finalizing your animation, plan your camera movement in advance by considering its purpose, direction, speed, and duration. The rule of thirds is a compositional technique that divides your frame into nine equal parts and places the most important elements along the lines or at the intersections. It helps you create a balanced and visually appealing scene, and guide the eye of your audience. Additionally, easing and motion blur can add realism and dynamism to your motion design. There are many types of camera movement that you can use in your motion design, such as panning, tilting, dollying, zooming, tracking, craning, and orbiting. Each type has its own purpose and effect that can be used to create a sense of width or height, depth or perspective, magnification or field of view, motion or continuity, elevation or overview, rotation or exploration.