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How can brand management consultants stay current with industry trends?

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Brand management consultants help clients create, maintain, and improve their brand identity, positioning, and reputation. But the field of brand management is constantly evolving, with new trends, technologies, and consumer preferences emerging every day. How can brand management consultants stay current with industry trends and deliver value to their clients? Here are some tips to follow.

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Shyam Akku

Sr. General Manager & Regional Head CIS (BG Markets)
Akshat Jaiswal

SMM, Copywriting and what not | Fueling the internet with laughter... gotta figure out how to get paid in LOLs.

1 Read widely and regularly

One of the best ways to keep up with brand management trends is to read widely and regularly from various sources, such as blogs, newsletters, podcasts, magazines, and books. Reading can help you learn from experts, discover best practices, identify opportunities and challenges, and get inspired by successful case studies. You can also use tools like Feedly, Pocket, or Flipboard to curate and organize your reading list according to your interests and needs.

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Akshat Jaiswal

SMM, Copywriting and what not | Fueling the internet with laughter... gotta figure out how to get paid in LOLs.
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Stay updated on brand management trends by regularly reading diverse sources like blogs, newsletters, podcasts, magazines, and books. Learning from experts, finding best practices, and drawing insights from successful case studies can be valuable. Use tools like Feedly, Pocket, or Flipboard to organize your reading list based on your interests and needs.

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Ifedolapo Ojuade, ABMP, MBA

Commercial Leader | Strategic Marketing Professional | FMCG Tech | Faculty at BMA | Writing "The Nigerian Consumer Code" series for BusinessDay | I deliver ROI-positive Commercial Programs for MNCs.
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To stay updated: Continuous Learning: Attend industry conferences, webinars, and workshops. Network: Engage with industry experts, follow thought leaders, and join professional forums. Research and Analysis: Regularly read industry publications, reports, and case studies.

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2 Network and learn from others

Another way to stay current with brand management trends is to network and learn from others in your field, such as peers, mentors, clients, and industry leaders. Networking can help you exchange ideas, insights, feedback, and referrals, as well as build relationships and trust. You can network online through platforms like LinkedIn, Twitter, or Clubhouse, or offline through events, workshops, or conferences. You can also join online communities, forums, or groups related to brand management, where you can ask questions, share opinions, and participate in discussions.

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3 Experiment and test new ideas

A third way to stay current with brand management trends is to experiment and test new ideas for your own brand or your clients' brands. Experimenting and testing can help you explore new possibilities, validate assumptions, measure results, and learn from failures. You can use tools like Google Analytics, Facebook Pixel, or Hotjar to track and analyze your experiments and tests, and optimize your brand strategy accordingly. You can also use tools like Canva, Adobe Spark, or Unsplash to create and test different visual elements for your brand.

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Shyam Akku

Sr. General Manager & Regional Head CIS (BG Markets)
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The buzzword today is AI, and in Brand Management AI is making things possible which, a few years ago, was unthinkable. AI tools today give you the flexibility to experiment with new creative ideas, test these over various marketing channels, and provide suggestions for customer-centric brand campaigns.

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4 Invest in your education and skills

A fourth way to stay current with brand management trends is to invest in your education and skills, and keep learning new things. Investing in your education and skills can help you enhance your knowledge, expertise, and credibility, as well as adapt to changing market demands and customer expectations. You can invest in your education and skills by taking online courses, webinars, or certifications related to brand management, or by reading books, articles, or reports that cover the latest research and developments in your field.

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5 Follow your curiosity and passion

A fifth way to stay current with brand management trends is to follow your curiosity and passion, and pursue topics or projects that interest you or excite you. Following your curiosity and passion can help you discover new perspectives, insights, and opportunities, as well as fuel your creativity and motivation. You can follow your curiosity and passion by exploring new niches, markets, or audiences for your brand or your clients' brands, or by experimenting with new formats, channels, or mediums for your brand communication.

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6 Be open-minded and flexible

A sixth way to stay current with brand management trends is to be open-minded and flexible, and embrace change and innovation. Being open-minded and flexible can help you avoid being stuck in your comfort zone, outdated practices, or biased assumptions, and instead, be ready to learn, grow, and evolve. You can be open-minded and flexible by seeking feedback, listening to different opinions, challenging yourself, and trying new things.

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Shyam Akku

Sr. General Manager & Regional Head CIS (BG Markets)
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Though the industries are diverse, Brand Management is a common attribute for marketing across domains. A usual mindset is to anchor on the present industry and efforts are made to update oneself. Taking into account the rapidly changing scenario in Branding, one has to explore concepts evolving in other industries, which can be achieved by attending conferences and networking events that focus on diverse industries. One needs to have the curiosity and drive to get out of the comfort zone to make this possible.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can brand management consultants stay current with industry trends?

1

2

3

4

5

6

7

1 Read widely and regularly

2 Network and learn from others

3 Experiment and test new ideas

4 Invest in your education and skills

5 Follow your curiosity and passion

6 Be open-minded and flexible

7 Here’s what else to consider

Brand Management

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How can brand management consultants stay current with industry trends?

1

2

3

4

5

6

7

1 Read widely and regularly

2 Network and learn from others

3 Experiment and test new ideas

4 Invest in your education and skills

5 Follow your curiosity and passion

6 Be open-minded and flexible

7 Here’s what else to consider

Brand Management

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