登录查看更多内容

How can blockchain help you evaluate the effectiveness of an advertising campaign?

由人工智能和领英社区提供技术支持

If you are an advertiser, you know how challenging it can be to measure the impact and return on investment of your campaigns. You have to rely on various intermediaries, platforms, and metrics that may not be transparent, accurate, or consistent. How can you trust that your ads are reaching the right audience, generating the desired actions, and avoiding fraud? This is where blockchain technology can help you.

此文章中的业界达人

由社区从 10 条内容中精选。了解更多

Evgeny Popov

1 What is blockchain?

Blockchain is a system of storing and transferring data in a decentralized, distributed, and secure way. It uses cryptography, consensus mechanisms, and smart contracts to ensure that the data is valid, immutable, and verifiable by anyone. Blockchain can create a digital ledger of transactions that can be shared and accessed by multiple parties without the need for a central authority or intermediary.

添加您的观点

Ashbah Jawed ????

Building Virtualize Solutions
举报内容
Blockchain's transparency and immutability can revolutionize advertising by providing a clear and verifiable record of ad delivery and engagement. It can combat fraud by verifying that ads are seen by real people, not bots. Additionally, smart contracts can automate payments based on campaign performance, ensuring advertisers pay only for genuine interactions. This technology fosters trust between advertisers and publishers and can lead to more efficient ad spending.

已翻译

赞
Marie Claire Melis

Operations Manager at adgoji / Co-founder at Lektor
举报内容
Blockchain can enhance ad campaign evaluation by ensuring transparency and eliminating fraud. It verifies user interactions, ensuring only genuine clicks/impressions are counted. It also provides a trustworthy record of ad performance data, enabling accurate effectiveness analysis. This leads to more informed decision-making and optimized ad spending.

已翻译

赞
JULIO FRANCFORT ANKERKRONE

Diretor de televis?o, Especialista em formata??o artística de emissoras e programas de TV, identidade visual, treinamento para apresentadores e repórteres, palestrante. Mais de 30 anos de experiência em Broadcast TV.
举报内容
The great advantage of Blockchain is delivering what any client, consumer or person is looking for. Security and agility. The information is "hosted" in a clear and immutable way.

已翻译

赞

2 How can blockchain improve advertising?

Blockchain can offer several benefits for advertising, such as transparency, efficiency, and innovation. Transparency can help advertisers verify their ads are being shown to the right people, while efficiency can reduce the complexity and cost of the advertising ecosystem. Blockchain can also facilitate the use of tokenization which creates new incentives and rewards for consumers. Additionally, it enables peer-to-peer transactions and interactions between consumers and advertisers. All of these features can help to improve the ad delivery process, performance, and payment across the supply chain.

添加您的观点

Lorien Stoetzel
举报内容
One of the key considerations would be ad fatigue. If you manage to opt-in to view ads and get "paid" doing so, a lot more users would be open to watching ads - great for advertisers. Data breaches would - theoretically - be a thing of the past with blockchain advertising, making consumers' experiences safer and make them more likely to leave their details.

已翻译

赞
JULIO FRANCFORT ANKERKRONE

Diretor de televis?o, Especialista em formata??o artística de emissoras e programas de TV, identidade visual, treinamento para apresentadores e repórteres, palestrante. Mais de 30 anos de experiência em Broadcast TV.
举报内容
Blockchain is a very important tool for advertising around the world. The transparency and immutability of data even reduces costs, as after campaign cases go live, consumer feedback data comes back accurately, reducing the need for research expenses.

已翻译

赞

加载更多内容

3 What are some examples of blockchain-based advertising solutions?

Blockchain technology is being utilized by several projects and platforms to improve advertising. Brave, a web browser that blocks ads and trackers by default and rewards users with Basic Attention Tokens (BAT) for viewing opt-in ads, is one example. AdEx, a decentralized ad exchange that connects advertisers and publishers directly, allows them to trade ads using smart contracts. Verasity, a video platform that rewards users with VeraCoins (VRA), also offers a proof-of-view protocol that verifies and validates the views and interactions of the videos and ads. These projects provide transparency and fraud prevention features, as well as enable fast and cheap transactions.

添加您的观点

Evgeny Popov
举报内容
Its future! Blockchain-based advertising solutions include platforms that enhance transparency and reduce fraud by verifying ad delivery and engagement. Examples encompass decentralized ad exchanges that connect advertisers directly with publishers, bypassing intermediaries to reduce costs. Smart contracts automate and secure transactions, ensuring compliance and reliability. Token-based reward systems incentivize user engagement with ads, fostering a more interactive and trust-based advertising ecosystem. These innovations promise to streamline operations and rebuild trust in digital advertising.

已翻译

赞

4 What are some challenges and limitations of blockchain for advertising?

Despite the potential of blockchain for advertising, there are also some challenges and limitations that need to be addressed. Scalability can be an issue due to the limited capacity and speed of processing transactions, which can affect performance and user experience. Adoption may be hindered by lack of awareness, education, or trust in the technology. Additionally, interoperability between different blockchains or platforms can be difficult due to different standards, protocols, and features. To overcome these issues, some projects are using layer-2 solutions such as sidechains, state channels, or rollups, as well as cross-chain bridges, oracles, or APIs to enable interoperability.

添加您的观点

Lorien Stoetzel
举报内容
I think for small to medium businesses this is not going to be a viable solution any time soon (then again, so was AI) due to one simple factor: cost.

已翻译

赞
JULIO FRANCFORT ANKERKRONE

Diretor de televis?o, Especialista em formata??o artística de emissoras e programas de TV, identidade visual, treinamento para apresentadores e repórteres, palestrante. Mais de 30 anos de experiência em Broadcast TV.
举报内容
Studies of any and all new technologies need to be constant. Failing to update and looking for new solutions are not options. However, we have to remember that everything that has been invented to date has suffered from suspicion, disbelief and was subsequently very well accepted. I believe everything is a matter of time.

已翻译

赞

加载更多内容

5 How can you get started with blockchain for advertising?

If you're interested in exploring how blockchain can help you evaluate the effectiveness of your advertising campaigns, there are a few steps you can take. Start by researching the basics and benefits of blockchain technology and how it applies to advertising. Look for online courses, podcasts, blogs, or books that cover these topics. Follow the news and trends of the blockchain and advertising industries to stay up-to-date. Experiment with existing blockchain-based advertising solutions and see what they offer. Join their communities and forums and ask questions or share feedback. Connect with other advertisers, publishers, or consumers who are using or interested in using blockchain for advertising. Network, exchange ideas, or partner with them to create or join projects or campaigns that use blockchain technology. Participate in events, hackathons, or competitions that showcase or promote blockchain-based advertising solutions.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Advertising

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can blockchain help you evaluate the effectiveness of an advertising campaign?

1

2

3

4

5

6

1 What is blockchain?

2 How can blockchain improve advertising?

3 What are some examples of blockchain-based advertising solutions?

4 What are some challenges and limitations of blockchain for advertising?

5 How can you get started with blockchain for advertising?

6 Here’s what else to consider

Advertising

给文章评分

感谢您的反馈

更多Advertising相关文章

更多相关阅读内容

How can blockchain help you evaluate the effectiveness of an advertising campaign?

1

2

3

4

5

6

1 What is blockchain?

2 How can blockchain improve advertising?

3 What are some examples of blockchain-based advertising solutions?

4 What are some challenges and limitations of blockchain for advertising?

5 How can you get started with blockchain for advertising?

6 Here’s what else to consider

Advertising

给文章评分

感谢您的反馈

查看其他技能