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How can baby food manufacturers improve product packaging?

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Baby food is a highly competitive and regulated market, where product packaging plays a key role in attracting and retaining customers, as well as ensuring safety and quality. However, many baby food manufacturers face challenges in designing and implementing effective packaging solutions that meet the needs and preferences of both parents and infants. In this article, we will explore some of the ways that baby food manufacturers can improve their product packaging, based on the latest trends and best practices in the industry.

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1 Use sustainable materials

One of the main concerns of parents who buy baby food is the environmental impact of the packaging materials, especially plastic. Many baby food manufacturers are looking for ways to reduce their plastic consumption and switch to more sustainable alternatives, such as glass, metal, paper, or biodegradable materials. These options can help reduce waste, lower carbon footprint, and enhance brand reputation. However, they also pose some challenges, such as higher costs, lower durability, and stricter regulations. Therefore, baby food manufacturers need to carefully evaluate the pros and cons of each material and find the optimal balance between sustainability and functionality.

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Veronica Papini

Group Regulatory Manager @Princes | Food Contact Material Committee Chair @FDF | STEM Ambassador
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Flexible packaging uses less energy to produce and recycle, though these plastic pouches cannot always be disposed of through curbside recycling programmes. But some can be mailed back for recycling via the ‘Terracycle’ initiative. Terracycle is a global company dedicated to ‘Eliminating the Idea of Waste’ by recycling the non-recyclable.

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Steven Montoya

Looking for the right opportunity
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I watch my niece struggle to open the containers of baby formula. The container should be people friendly. Not a fan of glass jars especially if it fall and cracks towards the inside it no easy to see.

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2 Optimize portion size and shape

Another important aspect of baby food packaging is the portion size and shape, which can affect the convenience, freshness, and nutrition of the product. Parents want to be able to feed their babies easily and quickly, without wasting or spilling food. They also want to ensure that the food is fresh and does not lose its nutritional value over time. Therefore, baby food manufacturers need to optimize their portion size and shape according to the age, appetite, and development stage of the target market. For example, some manufacturers offer single-serve pouches, jars, or cups that are easy to open, squeeze, and store. Others offer multi-serve containers that can be resealed and refrigerated for later use.

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Steven Montoya

Looking for the right opportunity
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In my experience baby food needs to be easy to use. I don’t think it’s taken into account that the mom maybe handicapped my niece had a stroke and is having difficulty opening jars and formula when I go over it’s like a explosion blew the countertop up so there is a lot of waste.

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3 Add value-added features

Besides the basic functions of protecting and preserving the food, baby food packaging can also offer some value-added features that can enhance the customer experience and loyalty. For example, some manufacturers add smart labels, QR codes, or NFC tags to their packaging, which can provide additional information, such as ingredients, allergens, recipes, tips, or promotions. Others add interactive elements, such as games, puzzles, or stickers, to their packaging, which can entertain and educate the babies and parents. These features can help differentiate the product from the competitors and create a stronger emotional connection with the customers.

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4 Follow regulatory standards

One of the most critical factors that baby food manufacturers need to consider when improving their product packaging is the regulatory standards that apply to their market. Different countries and regions have different rules and requirements for baby food packaging, such as labeling, safety, hygiene, and quality. Baby food manufacturers need to comply with these standards to avoid legal issues, fines, or recalls. They also need to monitor and update their packaging according to the changes and trends in the regulatory environment. For example, some countries are introducing stricter regulations on plastic packaging or requiring more transparency on the origin and processing of the food.

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Steven Montoya

Looking for the right opportunity
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In my experience when we raised our kids we used the Gerber food and going to pick out the weeks flavors we had to look at the dates to make sure it wasn’t expired. In todays world who checks dates?

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5 Conduct market research

Finally, one of the best ways that baby food manufacturers can improve their product packaging is to conduct market research and gather feedback from their customers and potential customers. Market research can help baby food manufacturers understand the needs, preferences, and expectations of their target market, as well as the strengths and weaknesses of their current packaging. It can also help them identify the gaps and opportunities in the market and the competitive landscape. Market research can be done through various methods, such as surveys, interviews, focus groups, or online platforms. By listening to their customers, baby food manufacturers can design and implement packaging solutions that can satisfy and delight them.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Alan Koenigsberg ★ Growth Guide

Sr. Consultant Driving Business Growth with Growth Operations
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For a food pouch company, the agency I run found that product packaging is critical yet brand visibility is equally important. A company's logo and tagline should be prominent on the packaging. It's entirely possible to marry both environmentally friendly product packaging and compelling design/branding -- make your packaging easy to use and reusable and easy to spot on a store shelf!

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How can baby food manufacturers improve product packaging?

1

2

3

4

5

6

1 Use sustainable materials

2 Optimize portion size and shape

3 Add value-added features

4 Follow regulatory standards

5 Conduct market research

6 Here’s what else to consider

Food Manufacturing

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How can baby food manufacturers improve product packaging?

1

2

3

4

5

6

1 Use sustainable materials

2 Optimize portion size and shape

3 Add value-added features

4 Follow regulatory standards

5 Conduct market research

6 Here’s what else to consider

Food Manufacturing

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