How can B2B companies use events to improve their reputation?

Una vez estaba revisando el calendario de eventos de nuestra inmobiliaria, buscando la próxima oportunidad para destacar nuestro liderazgo en el mercado y conectar con nuestra audiencia de manera significativa. Después de un análisis exhaustivo, llegué a la conclusión de que un seminario web sería la opción perfecta para promover nuestra propuesta de valor y atraer a posibles clientes. Con un tema relevante y atractivo, estábamos seguros de captar la atención de aquellos que buscan comprar o rentar una propiedad.

??Host Industry Workshops. Offer valuable educational content and resources that position your company as a thought leader & enhance brand credibility and authority. ??Sponsor Relevant Events: Align with events that resonate with your target audience and industry, showing commitment to the community and increasing brand visibility. ??Facilitate Networking Opportunities: Create spaces for professionals to connect, foster relationships, and establish the brand as a connector. ??Launch New Products: Utilize the event to introduce and demonstrate your brand's forward-thinking commitment to innovation. ??Engage in Speaking Opportunities: Share insights and trends on panels or keynotes, showcase your expertise, and strengthen trust in your brand.

Events provide a platform for businesses to meet new prospects, connect with existing clients, and strengthen relationships with partners. By facilitating meaningful interactions, companies can build trust and credibility, which are crucial for a positive reputation. By sharing valuable insights and innovative ideas, businesses can position themselves as thought leaders and enhance their reputation. Events offer an opportunity for companies to increase their brand visibility through sponsorships, speaking engagements, and exhibiting. By engaging with customers in a more personal and interactive setting, companies can demonstrate their commitment to customer satisfaction and loyalty, which is essential for a positive reputation.

No hay un evento correcto. Hay una serie de acciones que te llevan a estar en el evento correcto, según tu nicho, competencia, cliente objetivo. Es como estar en LinkedIn, el simple hecho de estar presente compartiendo y observando tu mercado te hace bueno referente a tu mercado B2B Un cliente mío, el primero además es una barbería. Y fuimos nosotros quien organizamos la feria: -Masterclass de cortes, productos, técnicas -Concursos de haritatto -Sorteos de maquinas -Vinieron tatuadores -Habia sets de ropa... CONVERTIMOS A LA COMPETENCIA EN NUESTROS CLIENTES

It is important to participate in large industry trade shows (if budget allows) as well as to use small vertical events to build a strong sense of involvement in that specific market sector, becoming referenced and influential in that particular area, demonstrating belonging to that precise community. Participating in community events or corporate social responsibility (CSR) initiatives demonstrates your company's commitment to making a positive impact beyond business interests. Engaging in charitable activities or environmental initiatives can enhance your reputation as a socially responsible organization.

An event by itself seems unlikely to improve your reputation. Rather focus on every part of your business being customer focused and empowering all parts of the organization to be customer first. Ensure that your brand is being represented consistently at every touch point - on and off-line

Hablando de el cliente que os comentaba en la primera respuesta, La Barberia Nos centramos en un gran punto de dolor de los demás barberos, estos eran nuestra competencia directa pero también nuestro cliente perfecto, La mayor barrera para los barberos es el tiempo y poder escalar su negocio Así que impartimos una masterclass gratuita de cómo hacerlo en esa feria, además de disponer de muchísimos cursos prácticos a diferentes horas. Después de la masterclass gratuita, todos querían saber más, y apuntarse a un "Bootcamp" de como hacer crecer su barbería

In B2B marketing, establishing your company as an authority in the industry is incredibly important. Providing valuable, relevant, and innovative content allows you to become a trusted resource for your audience. Today, B2B buyers are not just purchasing products; they are investing in the reputation of the business they engage with. By consistently delivering helpful content, you cultivate a reputation as a dependable source, fostering trust and credibility with your audience.

Tengo 3 consejos para entregar contenido valioso en un evento, Conocer a tu audiencia: Entender quiénes son tus seguidores, qué les interesa y qué problemas enfrentan te ayudará a crear contenido que resuene con ellos. Ofrecer soluciones: Proporciona contenido que resuelva los problemas o desafíos de tu audiencia. Esto puede incluir consejos, tutoriales, guías paso a paso o respuestas a preguntas frecuentes. Y la que considero más importantes es.... Ser auténtico: Muestra la personalidad de tu marca y sé genuino en tu comunicación. La autenticidad ayuda a construir conexiones más fuertes con tu audiencia.

Relevancy is key to any content that is produced for the purpose of B2B clients. You will have to show their audiences what your company's message is pertaining to in regards to their ideal target market

Un amigo tenia una empresa de Retail, podía colaborar con propietarios de tiendas de moda o expertos en sostenibilidad. (No era tarea facil) Juntos, pueden crear contenido auténtico que resalte la calidad y el estilo único de la ropa. Compartiendo fotos, rese?as y videos en redes sociales, ampliando su alcance y credibilidad en el mercado. Esto genera interés en otras marca y atrae a clientes potenciales, fortaleciendo su reputación y posicionamiento en el sector. Colaboró con 3 Influencers por diferentes zonas de Espa?a, a cada uno dándole una fortaleza y virtud de su ropa. Y centrándose en vender de manera exclusiva prendas únicas o de lo contrario gran volumen. Me pareció espectacular

Colaborar con influencers puede proporcionar una forma efectiva de aumentar la visibilidad, la credibilidad y las ventas de tu marca, al tiempo que te brinda acceso a audiencias específicas y contenido auténtico. Pero algo que tienes que tener siempre en mente es colaborar con influencers que van de acuerdo con tu marca.

Events offer a unique opportunity for B2B companies to build their reputation. Whether hosting a webinar, sponsoring a conference or attending a trade show, the key is to focus on delivering value to the audience. Offer insightful content, thought leadership and real networking opportunities that are clearly linked to your brand's expertise and values. Invite and work with industry influencers to extend your reach and credibility. Their participation can boost attendance and create buzz around your event. To maximise impact, promote event highlights with influencers on social media and your company website.

I've had several opportunities to invite and be invited for collaborative messaging. Co-Influencing is always beneficial in the long run vs the short run. In the short run you can leverage the reputations of each other but the short span will only be a temporary fix for long term problem. In the Long run, you have the advantage of providing a steady solution over a longer period and keeping an eye on the trend that best suits the purposes of both parties.

El servicio Post-Venta, es el más importante. Es dónde ellos te agradecen el valor percibido. Y aquí voy a poner un ejemplo que no es de mis experiencias. Todo el mundo conoce una cadena de supermercado llamado La Sirena. (No solo vende al público, su cliente ideal son restaurantes y negocios) Sencillo, fácil y para toda la familia Ofreció carabineros en oferta, el día que lanzó la promoción, compartió en las redes sociales un video de como hacerlos a la plancha y que productos utilizar, creando un Add-Sale impecable. Educando a su cliente, y empatizando con el. Incluso el cliente comparte la receta

In an event that I was at several years ago, I had the pleasure of meeting several different groups that were interested in being corp. sponsors for our clients. We had to provide the necessary engagements in order to move forward. Fortunately the clients were able to provide this and it created a synergetic experience for all parties involved. Engaging the attendees/participants will always serve as your overall customer service experience during and post event. Your overall response will be necessary to their inquiries for a decision maker who will have the power to engage your services.

Events offer a unique opportunity for B2B companies to build their reputation. Whether hosting a webinar, sponsoring a conference or attending a trade show, the key is to focus on delivering value to the audience. Offer insightful content, thought leadership and real networking opportunities that are clearly linked to your brand's expertise and values. This will establish your company as an industry authority. To maximise impact, promote event highlights on social media platforms and your company website. For example, a software company highlighting the positive ROI achieved by customers using its product at a recent event would provide tangible evidence of the brand's effectiveness and enhance its reputation within the industry.

What are the key performance indicators that you look for? Can you see the overall performative aspects meet your standards and goals? If your answer is yes to the last question then you have a success on your hands. But if you can't answer either question then you'll have an issue that you must address to make the next event much better

Os he dejado ejemplos e historias en cada punto! Me encanta el B2B, si alguien quiere charlar sobre estrategias y anécdotas, aquí tenéis mi perfil, no lo dudéis.