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How can augmented reality boost your merchandising efforts?

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Augmented reality (AR) is a technology that overlays digital information and images on the real world, creating an interactive and immersive experience for users. AR can be accessed through various devices, such as smartphones, tablets, headsets, or glasses. In the context of retail operations, AR can be a powerful tool to enhance your merchandising efforts, attract more customers, and increase sales. Here are some ways that AR can boost your merchandising efforts.

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Douglas McCready

Xbox Presence, Influence (Acting) & Innovation Consultant

1 Showcase your products in 3D

One of the benefits of AR is that it can create realistic and detailed 3D models of your products, allowing customers to view them from different angles, zoom in and out, and even try them on virtually. This can help customers to visualize how your products would fit their needs, preferences, and lifestyle, and reduce the uncertainty and hesitation that often prevent them from buying. For example, you can use AR to display your clothing, accessories, furniture, or cosmetics in 3D, and let customers see how they would look on them or in their home.

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2 Provide personalized recommendations

Another way that AR can boost your merchandising efforts is by providing personalized recommendations to your customers based on their preferences, behavior, and feedback. You can use AR to collect data on your customers' interests, likes, dislikes, and purchase history, and use that data to suggest products that match their profile and needs. You can also use AR to create interactive quizzes, surveys, or games that can help you understand your customers better and offer them tailored solutions. For example, you can use AR to ask your customers questions about their skin type, hair color, or style, and recommend them the best products for them.

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Douglas McCready

Xbox Presence, Influence (Acting) & Innovation Consultant
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Making customization central to all experiences, including AR engagements, is more powerful than personalizing recommendations due to the inevitable assumptions necessary to target based on limited data. Keep it simple, add a small surprise moment tied to physical, and give people a reason to come again. I’m still waiting for <insert shoe co.> to send me a pair of laces for all of those virtual shoe try on sessions that resulted in a purchase ??

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3 Create engaging stories and experiences

AR can also help you to create engaging stories and experiences around your products, brand, and values, that can capture your customers' attention and emotions. You can use AR to tell stories about how your products are made, where they come from, what benefits they offer, or how they can improve your customers' lives. You can also use AR to create fun and memorable experiences that can entertain, educate, or inspire your customers, and make them feel more connected to your brand. For example, you can use AR to create a virtual tour of your store, a scavenger hunt for your products, or a social media challenge for your customers.

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4 Enhance your store layout and design

AR can also help you to enhance your store layout and design, and make it more attractive, functional, and efficient. You can use AR to test different arrangements, displays, and signage for your products, and see how they would look and perform in real time. You can also use AR to optimize your space utilization, inventory management, and customer flow, and reduce costs and waste. For example, you can use AR to visualize how your products would fit in different shelves, racks, or cabinets, and how much space they would take up. You can also use AR to monitor your stock levels, replenishment needs, and customer traffic.

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Douglas McCready

Xbox Presence, Influence (Acting) & Innovation Consultant
举报内容
While AR has tremendous value for visualizing layout options, it requires far more work than standard space planning programs to optimize and maintain models for the day to day activities described here. That will change as businesses continue to build out catalogs of products and components though.

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5 Gain insights and feedback

Finally, AR can help you to gain insights and feedback on your merchandising efforts, and measure their impact and effectiveness. You can use AR to track and analyze various metrics, such as customer engagement, satisfaction, retention, loyalty, conversion, and sales. You can also use AR to collect and respond to customer feedback, reviews, ratings, and suggestions, and use them to improve your products, services, and strategies. For example, you can use AR to ask your customers to rate their experience with your products, store, or brand, and offer them incentives or rewards for their participation.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can augmented reality boost your merchandising efforts?

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3

4

5

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1 Showcase your products in 3D

2 Provide personalized recommendations

3 Create engaging stories and experiences

4 Enhance your store layout and design

5 Gain insights and feedback

6 Here’s what else to consider

Retail Operations

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