How can audits help you maintain quality control in franchising?

The key components under scrutiny during audits include operational practices, financial records, and adherence to established guidelines. By conducting these assessments, franchisors gain insights into how well their brand standards are being implemented at the individual franchise level. Audits also function as a mechanism for identifying and addressing any discrepancies or shortcomings within the franchise system. One of the significant benefits of audits is the ability to provide constructive feedback and guidance to franchisees. By pinpointing areas for improvement, franchisors can assist franchisees in enhancing their performance and aligning more closely with the overall brand vision.

Franchising basicamente é manter um padr?o em todas as unidades. Esse padr?o envolve o marketing, atendimento, fachada, ambiente interno, entre outros. A auditoria ajuda a preservar isso. é fundamental esse zelo pela marca para que o crescimento seja constante.

L'une des caractéristiques fondamentales d'un réseau de franchise est la transmission d'un savoir-faire. Il s'effectue principalement par la formation initiale dispensée par le franchiseur pour apprendre au franchisé à dupliquer le plus fidèlement le concept, et par l'animation du réseau. Si l'audit consiste, de base, à valider la bonne application du concept par le franchisé, il a en réalité une portée bien plus large et pro-active. En effet, dans de nombreux réseaux, on constate que le concept n'est pas "verrouillé", c'est-à-dire qu'il existe souvent une part d'adaptabilité pour le franchisé en fonction de ses spécificités locales. L'audit permet alors d'enrichir le concept des améliorations apportées par chaque entité.

S?o formas que a franqueadora pode se certificar que os seus franqueados est?o seguindo os treinamentos e procedimentos operacionais propostos pela a mesma, que ir?o aumentar as chances de sucesso do empreendimento do franqueado e também zelar pela marca e imagem da franqueadora. Através destas auditorias, que pode acontecer de diversas formas, presencial e remota, a franqueadora poderá fornecer feedbacks para os seus franqueados auditados para melhorar os processos e até mesmo os seus treinamentos e demais formas para transferir o conhecimento necessário a opera??o do negócio.

Quando exerci o cargo de gerente de opera??es em uma rede com 115 lojas no Brasil, implementamos um sistema abrangente de avalia??o, tanto à distancia quanto presencialmente. Priorizávamos visitas presenciais aos franqueados com desempenho insatisfatório nas avalia??es à distancia. A auditoria presencial desempenha um papel crucial na garantia do padr?o de qualidade e na obten??o de informa??es valiosas diretamente das unidades, permitindo à franqueadora desenvolver novas solu??es e aprimorar constantemente a rede.

Audits are integral to quality control in franchising. They protect brand reputation by ensuring uniform service and quality across franchise outlets, enhancing customer loyalty. Additionally, audits support franchisee satisfaction through training and recognition, improving retention. By detecting and rectifying errors or inefficiencies, audits boost system efficiency and profitability. Crucially, audits ensure legal compliance, mitigating the risk of penalties or lawsuits, contributing to a secure and legally sound franchise environment.

Without them your franchisees could be running loose. If you don't want to use the word AUDIT how about a monthly coaching / check-in session that monitors performance, happiness and everything inbetween.

First order of business is understanding the primary support function as Franchisor is ensuring ROI for your franchisee. Protecting brand integrity is part of that mission because the IS the investment. The support model that I install tasks the Franchise Business Coach with 3 types of visits. Those visit types and frequency are: 1. Scored - Quarterly 2. Announced Calibration/Training - 25% of their visits 3. Business Development/LSM - overwhelming majority of their visits By limiting the number of locations (15-25) that a coach is responsible for, I'm able to ensure a higher frequency of support visits. This works to bring value to the Franchisees while fostering a collaborative and supportive relationship. Be present.

When embarking on an audit, your choice of audit type should align with your objectives, available resources, and desired frequency. Operational audits concentrate on the day-to-day activities of franchisees, evaluating aspects like customer service, product quality, inventory management, marketing, and sales. These audits aim to assess performance, gauge adherence to the operating manual, and ensure alignment with brand standards. Financial audits, on the other hand, delve into the financial records and transactions of franchisees. Their purpose is to verify the accuracy and completeness of financial information, ensure compliance with accounting principles, and detect any discrepancies or fraudulent activities.

Before conducting an audit, meticulous preparation is vital. Define audit objectives, scope, and criteria, specifying what you aim to achieve and the areas to be assessed. Choose the audit method and tools, considering options like online surveys, phone calls, or on-site visits. Communicate the audit plan to franchisees, including timing, required documents, and reporting methods. Clarify expectations for reporting findings, recommendations, and follow-up procedures to ensure a transparent and efficient audit process.

After thorough preparation, executing the audit according to the devised plan is the next step. Maintain a respectful and professional approach when interacting with franchisees. Clearly articulate the audit's purpose and benefits, listen attentively to their feedback, and avoid confrontational tones. Consistency and objectivity are paramount—apply criteria and standards uniformly, rely on reliable data, and steer clear of biases. Adopt a constructive and supportive demeanor throughout the process. Offer both positive and negative feedback, pinpointing strengths and weaknesses. Provide clear recommendations for improvement and acknowledge those who excel or make significant improvements.

é importante que a auditoria n?o tenha conota??o de mera fiscaliza??o mas sim de um olhar externo que tem como objetivo manter, melhorar e corrigir a opera??o. é uma ferramenta de grande apoio para o franqueado que auxilia na gest?o do negócio e demonstra o grau de comprometimento do franqueado com as premissas da rede.

é importante os servi?os consultivos e auditoria acontecerem com viés humanizado, trazendo benchmarking para fundamentar ajustes no processo de gest?o dos negócios. Porém, para que haja padroniza??o dos processos de gest?o é extremamente importante um olhar externo, enxergando margens, resultados operacionais e outros indicadores de performance, sendo sempre válido para melhoria contínua.