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How can architects use social media to network with potential employers?

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Social media is not only a tool for entertainment and communication, but also a powerful platform for networking and building professional relationships. As an architect, you can use social media to showcase your work, connect with potential employers, and learn from other professionals in your field. In this article, we will share some tips on how to use social media effectively to network with potential employers.

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Sana Tabassum

creative director of :scale
Jihan Khan

Architect | LEED? Green Associate?
Osaruchi Wobo

Project Manager at ruchi design and craft

1 Choose your platforms wisely

Not all social media platforms are equally suitable for networking and building your professional brand. You should focus on the ones that allow you to display your portfolio, demonstrate your skills, and engage with your target audience. For example, LinkedIn is a great platform for connecting with other architects, recruiters, and industry leaders, as well as sharing your resume and achievements. Instagram and Pinterest are ideal for showcasing your visual work and attracting attention with stunning images. Twitter and Facebook are useful for following the latest trends, news, and events in architecture, as well as joining groups and communities related to your niche.

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Sana Tabassum

creative director of :scale
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Architects tend to misuse platforms like Instagram, treating it only as a collection of pretty pictures (might be a controversial opinion). Instead, it can be used as a way to connect with potential clients and develop a brand identity within the larger industry.

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Jihan Khan

Architect | LEED? Green Associate?
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To network with potential employers and clients as an architect on social media, focus on showcasing your best work, engaging with the architectural community, building an online portfolio, collaborating with others, utilising LinkedIn and Instagram effectively, and staying up-to-date with trends. Be authentic and consistent in your interactions to make meaningful connections.

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Osaruchi Wobo

Project Manager at ruchi design and craft
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Architects can utilize social media platforms effectively to network with potential clients by following these strategies: Utilize Social Media Advertising: Consider running targeted advertising campaigns on social media platforms. Advertise in specific geographical areas or to users who have expressed interest in architecture or related topics. This will help your content reach a wider audience and generate leads. Attend Virtual Networking Events: Participate in virtual networking events, webinars, or discussions related to architecture and design. Connect with other professionals, potential clients, and industry influencers. Share your insights and use these opportunities to showcase your expertise and establish relationships.

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2 Create a consistent and appealing profile

Your social media profile is your online identity and your first impression to potential employers. You should make sure that your profile is consistent, appealing, and professional across all platforms. Your profile should include your name, location, education, experience, and contact information, as well as a clear and friendly photo of yourself. You should also include a short bio that summarizes your skills, interests, and goals as an architect. You can also add links to your website, blog, or other platforms where you showcase your work.

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Sana Tabassum

creative director of :scale
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Making your personal brand stand out is all about having a USP or an unfair advantage. Think about the set of skills that set you apart from the rest. But don’t stop there, lean into it heavily and make it a part of your branding. I would avoid the cliche and stereotypical phrases that you might see on most architects’ profiles.

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3 Share your work and insights

One of the main benefits of using social media for networking is that you can share your work and insights with a wide and diverse audience. You can use social media to showcase your projects, whether they are completed, in progress, or conceptual. You can also share your design process, challenges, solutions, and inspirations. By sharing your work, you can demonstrate your creativity, expertise, and value as an architect. You can also share your insights on various topics related to architecture, such as trends, innovations, sustainability, culture, and aesthetics. By sharing your insights, you can establish your authority, credibility, and passion as an architect.

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Sana Tabassum

creative director of :scale
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People are more inclined to follow a person rather than a company. It’s why some of the most followed accounts across social media are of people not brands. Similarly, creative people love to interrogate the process of someone else’s work. Showcase the works in progress, messy sketches and ugly models not just your beautifully photographed final designs.

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4 Engage with your network and potential employers

Social media is not a one-way street. You should also use it to engage with your network and potential employers. You can engage with your network by liking, commenting, sharing, and following their posts, as well as sending messages and invitations. You can also join groups, forums, and chats related to architecture, where you can exchange ideas, opinions, and feedback with other professionals. You can engage with potential employers by following their accounts, showing interest in their work, and reaching out to them with questions, compliments, or referrals. You can also use social media to research potential employers, such as their culture, values, projects, and needs.

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Sana Tabassum

creative director of :scale
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Your network is your networth. Aside from engaging with potential employers, see how you can build a community of likeminded people and connect with individuals across disciplines. We all have something to learn from each other.

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5 Be authentic and respectful

The last but not the least tip for using social media to network with potential employers is to be authentic and respectful. You should use social media to showcase your personality, style, and voice as an architect, but also to be professional, courteous, and polite. You should avoid posting anything that could be offensive, controversial, or irrelevant to your field. You should also respect the privacy, boundaries, and preferences of your network and potential employers. You should not spam, harass, or pressure them with unsolicited messages or requests. You should also be mindful of the etiquette and norms of each platform, as well as the tone and context of each conversation.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can architects use social media to network with potential employers?

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1 Choose your platforms wisely

2 Create a consistent and appealing profile

3 Share your work and insights

4 Engage with your network and potential employers

5 Be authentic and respectful

6 Here’s what else to consider

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