Here's how you can tackle the key challenges in preparing for the future in the hospitality industry.

Adoption of technology in our business is, like in many others, primarily focused on replacing manual tasks that create efficiency and potential cost savings. Although there is a place for that, it does require owners and operators to align and upgrade IT hardware and software to enable those capabilities, whilst investing with tech partners in programs and skillsets to build these workflows. The real exciting part though is building workflows that don’t exist right now, yet add value to the guests and teams. This being a more advanced step, it may take some time before the mainstream hotels get there - the once who reach earlier can harvest competitive advantage and great results

Embrace Technology for Modern Hospitality Embracing technology is essential for modernizing your hospitality business. For instance, implementing an AI-powered customer service chatbot can provide 24/7 support, addressing guest inquiries promptly and enhancing their experience. From advanced online booking systems to data-driven analytics, technology streamlines operations and meets the needs of today’s tech-savvy travelers. To stay competitive, assess your current tech stack and identify areas for improvement. Upgrading your technology can boost efficiency, reduce costs, and offer the convenience guests expect.

Hundred of thousand of guests are telling us that rigid & anachronistic check-in no sooner than 3pm and check-out no later than 11am should be out the door. Nowadays guests need to be catered with different blocks of time. As well as different services, like micro-experiences of pool pass, coworking pass, day use rooms, shorter night stays. I know it sounds like a headache to manage. But the good news is that PMS softwares are progressively tackling the issue, as well as multiple day use players creating all necessary technology for a plug & play model. Each year we're breaking records of traffic and hotel opt-ins. At some point, micro-stays will be universal. Happy to expand upon request.

Personalize for Exceptional Guest Satisfaction Personalization is key to outstanding guest satisfaction. Use data analysis to understand and cater to your guests' preferences. For example, adjusting room temperature or providing a favorite pillow can enhance their experience. Offer tailored recommendations for dining and local attractions, or surprise guests with unique, personalized touches like a special welcome gift. Making guests feel valued not only improves their stay but also encourages repeat visits and positive reviews.

Investment in colleagues, their development, happiness, work-life balance and skills is NEVER a mistake. A mistake is to stop doing it because some people don’t live up to expectations, abuse or drop out. Our business falls or rises with our most important asset, our people. respecting, supporting, enabling them to be the best version of themselves requires change or traditional value of our industry, and they are sooo worth it! Be brave and expect the unexpected when pushing the envelope

Invest in Staff Training for Future Success Investing in staff training is essential for future-proofing your hospitality business. As customer expectations rise, your team needs to master both industry practices and technology. Regular training should cover soft skills such as communication and empathy, as well as technical skills like new software operation. A well-trained staff will deliver exceptional service and distinguish your establishment from the competition.

The real challenge is how to push the envelope and build real practices. Not having a toothbrush, or plastic straw is by a long shot not sufficient anymore to proof your commitment to a better tomorrow. The real challenge is not be to be more sustainable; it is how to be more sustainable while we improve guest experience, or at least not damage. I.e. luxury hotel should provide drinking water inside the room, yet find a sustainable way to do so. Check out InterContinental Kaohsiung - a great example where we achieved just that with overwhelming positive feedback from government, guests and corporate business partners. Don’t take the easy route - help each other, across brands, companies, industries - the future is in our hands

Embrace Sustainable Practices Sustainability is a business imperative in hospitality. With eco-conscious travelers on the rise, adopting sustainable practices can enhance your brand’s image. Implement measures like reducing waste, conserving energy, and sourcing local products. These actions benefit the environment, save costs, and appeal to a growing market of environmentally minded guests.

Monitor Industry Trends Keeping up with industry trends is crucial for staying competitive in hospitality. Stay informed about evolving travel patterns, emerging technologies, and advancements in Business Intelligence (BI) technology. Leveraging BI tools can provide valuable insights into market trends and guest preferences, helping you adapt swiftly to changes. Regularly attend industry events, subscribe to trade publications, and engage with your professional network. This proactive approach allows you to anticipate shifts and refine your strategies effectively.