Here's how you can synchronize your personal brand with the company's brand during an interview.

Align your personal values with the company's mission and vision, showcasing how your skills and experiences contribute to their goals. Use specific examples to demonstrate your alignment with their culture and objectives. Highlight mutual benefits and shared successes in your responses.

Just be yourself. Let the company decide if your image fits with theirs. Tailor your suits according to your appearance, not yourself or your stories. There’s only one original, never forget that.

There's nothing wrong with working somewhere because you need a job and have to keep the lights on, but there's something spectacular about being proud of where you work, how you work, and who you work with (and for). Remember that when you join a company you become a part of a new community, and reflect on what you'd like to bring to that community and what you'd like to become a part of. Do your homework on how the employer interacts with the customers and community. Check their websites, social media accounts and do a quick search for news articles. Be able to clearly articulate why you are looking for something far more than a paycheck, and remember that one of the most interesting things you can do is show interest.

Craft your stories to mirror their values and vision. If innovation is their anthem, narrate how you led a project with daring creativity. It's not about reinventing your past but sculpting it to showcase your alignment with the company's heartbeat.

Emphasize aspects of your personal brand that resonate with the company’s brand. For instance, if the company values innovation, discuss your innovative projects or problem-solving skills.

In an interview, emphasizing skills is crucial to align your personal brand with the company’s brand. As a Microsoft consultant, I focus on showcasing my proficiency in Microsoft technologies and solutions. I highlight my ability to leverage these tools to drive business growth and innovation. I also emphasize soft skills like problem-solving, collaboration, and adaptability, which are integral to Microsoft’s culture. By demonstrating these skills, I not only show my alignment with Microsoft’s brand but also bring my personal brand to the forefront. Remember, it’s about showcasing how your unique skill set can contribute to the company’s mission and values.

To effectively reflect a company’s values in your interview responses, first thoroughly understand what those values are. Review the company’s website, mission statement, and any recent press releases or articles. Then, prepare examples from your past experiences that align with these values. For instance, if a company prioritizes sustainability, discuss how you've implemented or supported sustainable practices in your previous roles. This approach not only shows that you are a good fit culturally but also demonstrates your commitment to similar principles.

Reflecting values in an interview is key to synchronizing your personal brand with the company’s brand. As a Microsoft consultant, I ensure my actions and words mirror Microsoft’s core values - innovation, diversity, and corporate social responsibility. I share instances where I’ve championed these values, whether it’s by driving innovative solutions, fostering inclusive environments, or contributing to sustainable practices. By doing so, I not only align with Microsoft’s brand but also make my personal brand shine. Remember, it’s about embodying the values that the company holds dear while staying true to your own.

Communicate Consistently, use language and examples that reflect both your personal brand and your understanding of the company’s brand throughout the interview.

O grande lance é encontrar empresas/organiza??es que tenham a mesma vis?o e valores que você. E, a partir daí, buscar nelas oportunidades de trabalho. Se o vínculo empregador/empregado for for?ado, uma hora ou outra vai ficar evidente - seja já na entrevista, seja ao longo do tempo. Trará insatisfa??o. Por isso, a liga??o deve ser genuína. Tendo essa coerência natural, fica mais possível manter a consistência: a pedra fundamental do branding.