Here's how you can successfully rebrand yourself for a career change in retail marketing.

Successfully rebranding for a career change in retail marketing involves clarifying your brand identity, acquiring relevant skills like digital marketing and consumer behaviour, and updating your online presence with a focused LinkedIn profile and personal website. Leverage your network for advice and introductions, showcase expertise through publications and industry engagement, and tailor your resume to highlight transferable skills. Seek mentorship, prepare for interviews by articulating your passion and commitment, and stay patient and persistent throughout the transition.

The first place I started was looking at roles I was interested in and determining what I didn't know that was required for the position. I then went out and found people in those departments or fields and asked for them to teach and mentor me. By doing that, I also brought awareness to myself and landed my first Shopper Marketing role. Since then, I have grown and progressed in my marketing career, but stuck with the same plan. I seek out the roles I want and then start attacking the gap areas with learning. ALWAYS BE LEARNING!

Use your relevant enterprise competencies—communication, creativity, and analytical thinking—to penetrate retail marketing. That is, look at and utilize relevant transferable skills, such as customer service experience, where working directly with customers would have provided great insights into their needs. Work on your resumés or professional profiles to underline those relevant enterprise competencies that could benefit a future employer within retail marketing. Consider courses and certifications in retail marketing to enhance the qualifications or readiness in sectors.

The pros are pros because they never skipped the basics. As far as your marketing knowledge goes, and in my experience, you simply can't do without knowing the PESO model in marketing: - Paid (any media that you pay for to promote your content or brand) - Earned (the publicity gained through promotional efforts other than paid advertising) - Shared (content shared on social media platforms, which can overlap with earned media but involves more direct interaction with your audience) & - Owned media (all the content and platforms that your brand controls). You distribute content based on those channels, and assess how good you are at each. The better you are at owned media, the easier it is to be good or great at the other 3.

To excel in retail marketing, gain hands-on experience through internships or part-time roles, and network with industry professionals via LinkedIn and events. Study successful case studies and current trends to inspire your strategies. Enhance your credentials with relevant courses and certifications, and develop strong analytical skills using tools like Google Analytics. This comprehensive approach will deepen your understanding and boost your competitiveness in the retail marketing field.

Learning the lingo is hugely underrated. You get proper context when you do. You get to know when, what, and why to apply certain concepts in conversations. You don't learn the lingo to sound smart, but to properly articulate scenarios for other stakeholders like your colleagues that are not in marketing, clients, etc. Remember that marketing is largely communication and psychology. If you can speak in terms people understand (otherwise known as speaking with your demographic), you're half-way through to your imagined success in any campaign.

For a powerful retail marketing resume, the focus should really be placed on having a clean and professional structure, focusing mainly on sections that include experience, skills, and education. A summary should be written at the top, relating to pursuit goals and career interest in retail marketing. Apply strong use of bullet points so all is easily readable, and make sure all contact information is updated. Tailor your resume according to the application by matching your experiences and skills to the requirements of that particular job. Add the required keywords from the description so that it gets through an ATS, and proofread really keenly for any mistakes.

Develop an online presence to support your retail marketing networking efforts. Make a professional LinkedIn profile showcasing your retail marketing skills and experience, and keep it up-to-date. Share relevant industry articles, engage with peers' posts in the retail marketing space, and participate in groups. You can also maintain a blog or write articles for publication in trade press,-driven turf. Keep up to date and visible in the community by following industry leaders on platforms like Twitter and Instagram and engaging with their content. Be proactive in establishing a reputation; this will help you attract valuable connections and opportunities.

El networking es vital, te posiciona, visibiliza, te entrega conocimiento y amplía tu red de contactos, participa en todo, conviértete en representante de tu empresa en alguna comunidad, será el mejor tiempo invertido para ti mismo

My careers in both technology and marketing started like this... giving away your skills for free so that you're exposed to experience the flotsam and jetsam of your chosen industry. It's more valuable than the money you can make now. Expect exponential returns after that. You work so that you generate proof that you're good, and proof that other people say that you're good (social proof). After that, you get paid for your expertise, which makes you play the game on easy mode. When working for free, it is essential to clarify that you're expecting a testimonial from the person you're helping out. You clarify it's a win-win for both parties, and who knows, they might end up hiring you on an official basis.

Being the first or the very few to report on issues your audience cares about makes you a thought leader. Having a unique and helpful take on the news or subject make you an expert. I personally use Google Alerts to keep updated across the web on anything and everything related to retail. Any mention of the word that is indexed by Google, I know of. And I can repackage the material to snackable bites for my audience, and give credit where it is due. Staying updated like this means you always have a competitive edge on what you can do when faced with problems in your industry... which is the main goal of doing this in the first place.

Above all, show your work... Case studies, what you're currently working on, failing at, are what set you apart... it makes you authentic. Sharing your truth, not the universal truth is the game changer. An example is to take a marketing campaign by XYZ brand and say, "If I was XYZ brand, I'd do this to achieve this dream outcome" A friend of mine used this to land clients that pay him beyond his wildest dreams. Then, obviously, back it up with industry stats or previous work (just show that when they follow this they are likely to achieve success).