Here's how you can strengthen your resilience as a content marketer when facing criticism and feedback.

Asking your colleagues to evaluate your work is a very healthy exercise, a practice that should be encouraged in all companies. Often, it helps to ground you, organise ideas, align messages, suggest areas for improvement, or provide focus. In any case, having different points of view always enriches the final work and helps you grow as a professional. Be careful; it becomes a problem when you subject all your work to the judgement of your colleagues and superiors.

Surely, at some point, you have asked for feedback, been bombarded with comments, and not known what to do with so many suggestions. In my case, I have learned that before asking for feedback, it is good to analyse the impact of what you are doing. That is, we must be able to differentiate between what a post that might get fewer than 100 views will bring us versus a case study or a talk at an important event. The second major lesson has been that it is essential to have a positive attitude and a stoic mindset. The former helps you leave your ego behind and not label a comment as offensive; the latter allows you to use that same comment to your advantage, always looking forward and improving.

Learning to manage feedback do us a lot of good because: 1. We gain operational efficiency. Effective coordination ensures that all parties involved in a process are working towards a common goal. 2. We make decisions more quickly. Speed can be essential for making timely decisions. 3. We adapt better to change. Speed in process execution facilitates adaptation to changes in the market, technology, or internal conditions of the organisation. 4. We continuously improve. Agility involves a focus on continuous improvement. Coordination and speed allow changes in processes to be implemented more quickly and effectively. 5. Our work is more effective. Coordination facilitates collaboration between teams, departments, and suppliers.

You Have to Keep Learning Continuous learning is crucial for personal and professional growth. When you face criticism, it’s important to reflect on why it’s happening. Criticism often contains valuable feedback that can highlight areas for improvement. Instead of viewing it negatively, ask yourself: What is the specific feedback? How can I use this information to get better? What steps can I take to improve my skills, services, or products to better serve my audience? Remember, every piece of feedback is an opportunity to learn and grow. Embrace it, and use it to refine your approach, enhance your value, and ultimately achieve greater success.

Coordination and speed are essential for agility in managing work processes, as they allow us to adapt better, make better decisions, continuously improve, and generate more value in what we do. These elements are especially critical in companies with ambitious growth objectives. Without referencing the competition, as we all have that. When you receive feedback from someone in your company, asking yourself these questions might help: Do they have all the context? Have you explained the work well? Have you outlined your objectives? Do they know the limitations you’ve had? And the time and resources you’ve had?

Learning never stops. No matter how good you think you are it is important to continue to learn. It's the only way you get better. Learn more, apply your knowledge, test new methods, and you will stay at the top.

Don't be too tied to any particular strategy. Things change, the market changes, and so must your content strategy. The key is to adapt. If you fail to adapt, you will be beat by the competition. Always be looking for new ways to improve your content.

Forget about creativity and focus on performance. People can say what they want, people have different opinions, but the numbers don't lie. If your content is outperforming the rest, it means you're doing something right. So focus on your results and take criticism from others with a grain of salt.