Here's how you can streamline your copywriting process using automation tools.

Automate Research : ?? Automation tools can gather data and conduct research efficiently. ?? They scour the internet for trends and competitive insights. ?? Automating research saves time and provides a solid foundation for your copy.

When it comes streamlining your copywriting project, or any content piece (be it a blog or article), try the following; - Invest your time in brainstorming. collect ideas from various resources - Take an hour for yourself and think of something unique. When creative ideas start popping up in your mind, write them down. Tell AI "what the project is about, what your copywriting purpose (intent of content, type), then ask for an outline (if the project is copywriting captions) and outline (if your project is content marketing like blog. or web page) Do research, collect relevant chunks, and note them down. To give your project a final shape, copy the entire draft, paste on AI, and instruct to streamline the project in an organized way.

Leveraging automation tools is a must. 80% of a copywriter's job is in the research. So, cutting down your time in 1/2 is a pretty big deal. Here are examples of tools I use for research, editing & finding inspiration from competitors (context: I write mainly for E-commerce & SAAS companies): ? Perplexity – Answer engine. Helps give you the top 5-10 articles. ? ChatGPT – Helps take my bullet points notes & extract key insights ? SimilarWeb – Traffic analysis & competitor matching tool

I actually disagree with automating research in many cases. Using tools to pull together sources for you to review manually is a great time-saver, but be wary using tools that scan content and pull summaries out for you. You'll be a much more effective writer if you engage directly with your research material.

The obvious answer here is ChatGPT / AI. But you must know how to write / outline / create templates before you ever consider it. If you just use whatever AI generates, it will usually be cliche and broad. Study formats like PAS, AIDA and PASTOR to help you understand ways to coherently write copy and use AI to supplement, not take over.

Create Outlines : ?? Automation tools help organize thoughts with suggested headings. ?? They ensure a logical flow and structure for your content. ?? Using tools for outlines frees up time to focus on content details.

I think CHATGPT helps in this area. However, before allowing yourself to use it for your own convenience. Do remember this: Basics are essential. Formats are necessary. Being dependent is not a cool thing. AI exists as a supplement (helps YOU craft a better copy). Master the basics. Be clever enough to optimize your workflow. Leverage tools to provide value.

When using a tool like ChatGPT to create an outline, don't just feed it an article title and ask it to create an outline from that. Start stream of consciousness of typing - write out at a high-level everything you want to hit on in your piece (and even just anything that's rolling around in your brain) and THAN ask ChatGPT to translate that into an article outline. I've had more success that way.

You have 3 seconds to spark a dopamine rush in your prospect's brain with your copy or they'll leave. Here's how to do that: - Benefit oriented headline - Add curiosity - Make it unique

Drafting Content : ?? Tools offer templates and language suggestions to kick-start writing. ?? They assist in overcoming writer's block and maintaining brand voice. ? Automating drafting speeds up the process, allowing for more refining time.

I create 10s of drafts before publishing one. That helps me to get the best-written copy. Also, exercise the writing with drafts.

When it's time to write, I just type the information. This way I can organize everything without opening any other windows (which can distract me from what I am doing). Once I have all the information, I read and look for the exact answer to the main questions and If I can make the info longer or shorter, or if any other subtitle is needed. I read it at most three times while making changes. Before that, I use my outline to organize all the information. After that, all the SEO processes start. And yes, it's pretty long.

Optimising SEO is crucial for visibility and ranking, and tools like Yoast SEO and SurferSEO make this task easier. These tools provide real-time analysis and recommendations for improving keyword usage, meta descriptions, and readability. By automating SEO optimisation, you can ensure that your content meets the latest search engine criteria, driving more traffic to your site. Automation helps maintain a consistent SEO strategy, allowing you to focus on creating value-driven content while ensuring it reaches a wider audience.

Editing and proofreading are vital for producing polished content, and tools like Grammarly, Hemingway Editor and ProWritingAid can significantly streamline this process. These tools highlight grammatical errors, suggest style improvements, and enhance readability. By automating the editing and proofreading stages, you can ensure your content is error-free and engaging. This not only saves time but also enhances the overall quality of your writing, making it more professional and impactful.

observation about the necessity of editing and proofreading in copywriting is spot on. Even seasoned writers can make mistakes, which makes these steps indispensable. Automation tools play a significant role in this regard. They can catch grammatical errors, punctuation mistakes, and stylistic inconsistencies, providing immediate feedback. This not only helps in producing error-free content quickly but also allows writers to concentrate on the creative aspects of their work. By ensuring the final product is polished and professional, automated editing tools enhance both the efficiency and quality of copywriting.

Scheduling and publishing content can be efficiently managed with tools like Buffer and Hootsuite. These platforms allow you to plan your content calendar, automate posting, and analyse performance metrics. By automating the scheduling and publishing processes, you can maintain a consistent posting schedule and reach your audience at optimal times. This ensures that your content strategy is well-executed and that you can focus on engaging with your audience and refining your content based on feedback.

Automation tools is going to help you get the job done quickly and more efficiently. The whole processes involved in writing a single copy can be tiring and painstaking, you need a high pain threshold to actually stay true to the process from start to finish if you must deliver a good job to your clients. With the aid of automation tools the whole work load will be made lighter and easier for you to bear, so every Copywriter needs an automation tool to work with.