Here's how you can start a career in Search Engine Marketing (SEM) without a degree.

Starting a career in Search Engine Marketing (SEM) without a degree begins with understanding the fundamentals. SEM involves strategies like pay-per-click (PPC) advertising, where ads appear on search engine results pages (SERPs) based on keyword bidding. Learning about keyword research, ad copywriting, and campaign budgeting is essential. You can find many free resources online, including comprehensive guides and tutorials that cover these basics.

To begin a career in Search Engine Marketing (SEM) without a degree, focus on self-education and practical experience. Start by learning the fundamentals of SEM through online courses, tutorials, and free resources available on platforms like Google Skillshop, SEMrush Academy, and HubSpot Academy. Familiarize yourself with tools like Google Ads and Bing Ads, and gain hands-on experience by managing your own campaigns or volunteering for small businesses. Build a portfolio showcasing your skills and results, and consider obtaining industry certifications like Google Ads certification to boost your credibility. Networking with professionals in the field and staying updated on industry trends and best practices will also be crucial for success

Certifications can significantly boost your credibility in SEM. Google Ads certification is one of the most recognized in the industry. It covers various aspects of SEM, including Search, Display, Video, and Measurement. Preparing for and obtaining these certifications will not only validate your skills but also keep you updated on best practices in SEM.

Boost your credibility by earning certifications from platforms like Google Ads. Network with industry professionals on LinkedIn, and don't shy away from applying for entry-level roles or freelance gigs to gain practical experience.

Practical experience is crucial. Start by managing small campaigns, either for personal projects or by offering your services to local businesses. This hands-on approach allows you to apply your theoretical knowledge in real-world scenarios, helping you understand the nuances of SEM. Documenting these experiences in a portfolio can demonstrate your capability to potential employers or clients.

I don’t have a marketing degree, but that didn't stop me and it shouldn't stop you either. Start by mastering the basics of SEM and consider enrolling in courses offered by Google, I also created my own website to practically understand how keyword research works and who my audience are and then launched my first campaign. I got my first job by showcasing the 5,000 followers I organically built on my cooking channel. :) Remember, you don't need a degree to excel just keep reading, learning, and improving your skills to become an expert in your field.

Building a professional network online is invaluable. Join SEM and digital marketing groups on platforms like LinkedIn or specialized forums. Networking can lead to mentorship opportunities, collaborations, and even job offers. Engaging with the community by sharing insights and asking questions also helps in staying informed about the industry.

One way to stand out in the SEM field is to contribute valuable content to the community. Writing blog posts, creating how-to videos, or offering free webinars on SEM topics can establish you as a knowledgeable professional. This not only enhances your resume but also attracts potential clients or employers who may be impressed by your expertise.

Get a free or low paid client. Run low budget ads for them. Figure it out by actually helping someone, not taking courses or doing certifications.

Start with Google Ads certificates, they are organized with good foundation. After getting the certificates, dive into some topics in YouTube that needs deeper research. And finally, to understand how SEM works, what are the best practices in the industry and what tools to leverage, connecting with the experts in LinkedIn is the best option to kickstart ones' career in SEM. There are some amazing experts who shares value bombs, years of knowledge and best practices that they use to get the best results for their clients. So someone with no experience can learn a lot by expanding their network in LinkedIn

SEM is a dynamic field with frequent updates to algorithms and advertising platforms. Staying updated with the latest trends, tools, and strategies is essential. Follow industry leaders and authoritative websites, subscribe to newsletters, and participate in webinars and online courses. Continuous learning is key to maintaining effectiveness and relevance in your SEM career.

Schools don't teach advanced SEM tactics in a classroom setting anyway, so a degree won't hold as much weight. Employers for PPC jobs will value your hands-on experience above a degree. Take advantage of free courses and guides that are updated and offered online to build your knowledge if you aren't able to earn hands-on experience.

Instead of asking for money upfront, you can ask for a percentage of the sales you help make. This way, it's easier for small businesses to afford your services, and you still get paid when they succeed.