Here's how you can stand out as a mid-career professional through your personal brand.

“Your beliefs become your thoughts, Your thoughts become your words, Your words become your actions, Your actions become your habits, Your habits become your values, Your values become your destiny.” ― Gandhi

As a personal brand strategist, here's my advice for mid-career pros looking to shine: Be the real you, but louder. Show off what makes you special at work. Share stories about your wins and whoops moments - people love that stuff. Help others in your field and they'll remember you. Keep learning new things and tell folks about it. Mix up your posts - sometimes fun, sometimes smart. Talk about your job like you're telling a friend over coffee. Don't just say what you do, show why it matters. Remember, your personal brand is just you being you, but on purpose. As Steve Jobs said, "Your time is limited, so don't waste it living someone else's life."

In the ever-evolving field of business and international law, I've found that grounding myself in my core values is essential. For me, trust, truth, and consistency are not just words; they are the principles that guide every aspect of my work.

Si no estás en LinkedIn, no existes en el mundo digital. En la era digital, nuestra presencia en línea no es solo un complemento de nuestra identidad profesional, sino una extensión y amplificador de ella. LinkedIn, con su misión de conectar a profesionales de todo el mundo para ayudarles a ser más productivos y a alcanzar todas sus metas laborales, se ha convertido en el epicentro profesional de nuestra presencia digital.

Mid-career professionals have the distinct advantage of being where they are - this is the time they decide if they want to pivot into entrepreneurship, or strive to climb up the ladder and seek a higher title. Either way, creating content that reflects your journey but also positions yourself in a way that appears as a thought leader is important. If you want people above you to see you as part of their crowd, you must write, act and speak like them.

I’ll admit that staying active online, updating information, and engaging with others through comments and shares isn’t always easy. However, I strive to be authentic and share content that I genuinely believe will be helpful. When I come across incorrect information about the company or myself, I make it a point to reach out to the sources and correct the inaccuracies whenever possible. This commitment to accuracy and transparency is essential in maintaining trust and integrity in our digital interactions.

Consistently share your expertise and experiences through articles, posts, or speaking engagements. This not only positions you as a thought leader but also reinforces your brand and keeps you visible in your industry.

There's one thing that I almost always do. Show & Tell. It's the most powerful tool that transcend beyond just pitching or words. When you show and tell, people are instantly amazed by your knowledge in your area of expertise and will more likely to work with you than other people. This is how you can elevate your personal branding to the next level.

Personal branding and effective storytelling is about connecting the dots between where you've been to validate where you want to go. So start there. Where do you want to go? What do you want to be known as? Who do you want to talk to? Once you know what you WANT to be known for and where you want to go, think about what in your life can help tell that story. It doesn't have to be completely related to your paid job, either. What about your personal life showcases leadership, or personal development, or sales? Thinking about the skills needed to do a job is often easier to make the case

I agree. Being great at what you do isn't enough, unfortunately. You must communicate your value and impact effectively to stand out. Share intriguing insights based on firsthand experiences and education. Be thoughtful and proactive about putting yourself out there. Consider hiring a professional to help develop your personal brand, create compelling content, and pitch your story and ideas to the media.

Three words: Show Your Work This concept, popularized by Austin Kleon in his book of the same name, emphasizes the importance of sharing your process, progress, and behind-the-scenes aspects of your work. This approach can be efficient for mid-career professionals aiming to enhance their brand. Reading the book can change the way you see your achievements and career.

In my experience, at any level in a career must need to stay on top at the current trend / technology/ process . It will make you inclusive and confident. Keep learning and stay current.

Staying abreast of industry changes is essential, but I don’t let it stress me. I focus on what truly interests me and keep myself grounded. I am naturally curious, so I constantly ask questions like: What will it be like in 2030? Where are the current clues? What should I be doing now? This drives me to read, watch videos, attend webinars and take courses that to understand. Recently, I came across the term "futurist." I pondered the word. A day later, I found an old piece I wrote two years ago where I had already used the term. Being a futurist is not just about predicting trends; it's about continuously learning and adapting to what lies ahead. It's about preparing today for tomorrow's challenges and opportunities.

I always ask myself: if this person I'm either talking or writing to never buys from me... will they have gotten value from this conversation (or post)? If the answer is no, don't share it. Personal branding is not about you. It's about the person you're talking to. Make sure you build your reputation around bringing value first and foremost.

Ta marque personnelle doit exploser de valeur ! Et comme le dit Gary Vaynerchuk, expert en personal branding, "Donner sans attendre en retour est la clé du succès." Dans un monde où tout le monde court après les mêmes objectifs, démarque-toi en redonnant à ton audience. Que ce soit par le partage de valeur, l'accès à des contenus exclusifs ou des astuces actionnables pas à pas, chaque geste compte. Cet altruisme est souvent la porte d'entrée vers des opportunités surprenantes et des relations professionnelles enrichissantes. Ta cible veut dès lors intégrer ton univers. Te soutenir dans tes différents projets. Partager ton expertise auprès de son réseau. Tu apparais alors comme Top of Mind et comme une évidence à ses yeux.