Here's how you can showcase your brand's authenticity during an interview.

The only advice in this case is to be authentic. Share your experiences, challenges, victories, and lessons learned from your journey. Don't try to appear cool; never let your ego overshadow the opportunity to tell a story and convey the realism of how you arrived at a solution. Share your motivations and demonstrate your passion not only through your presentation, but also through the way you tell the story. Details are key. Always.

Experiences of how you built your expertise, the challenges faced and how it was overcome are what makes your brand more authentic. Sharing it in view of the values and belief you uphold as you navigate through all is is very crucial also. Authenticity is being true to yourself of what you have been through and what you have achieved and how it strengthen your brand perception.

Starting from humble beginnings, I embraced challenges in pursuit of my passion for graphic design. Each small job became a stepping stone, fueling my motivation to excel. With perseverance and a commitment to quality, I progressed from junior roles to senior positions in advertising. Transitioning to freelancing, I upheld values of creativity and professionalism, building a personal brand that embodies excellence in design.

Craft Your Epic Saga. Think of your brand story as the hero's journey, complete with dragons (or maybe just tough challenges). Nail down your narrative—where you've been, where you're going, and why it's one heck of a ride. Make it so captivating that even Tolkien would give it a thumbs up.

Passion, Fuel for Authenticity. Picture yourself as a human billboard for passion—let your excitement be contagious! Show up to that interview with enthusiasm oozing out of your ears (figuratively, of course). If your passion for your brand doesn't shine through, why should anyone else care?

Begeisterung ist ansteckend. Wer will schon mit Langweilern arbeiten, man muss Kunden mit guter Energie überzeugen, so einfach ist das!

A customer is usually not interested in the other party, but in the development of his own company: My best tip: Prepare yourself and ask intelligent and emphatic questions. This way, it will be more about the customer and you will have a much more interesting conversation than if you talk only about yourself.

Add a dash of uniqueness. Sure, story, transparency, passion, and valuing feedback are great suggestions, but why not throw in a wildcard? Maybe it's telling a funny anecdote that perfectly captures your brand's personality. Just remember, a little sprinkle of uniqueness can go a long way in making your brand stand out.