Here's how you can sharpen your skills and knowledge in content strategy through continuing education.

I feel the internet is the best resource to upgrade your knowledge. However, choosing authentic sources is crucial. You can find genuine experienced content creators on LinkedIn who impart valuable knowledge. So, this platform can work wonders for enhancing your skillset. Top names like Search Engine Journal have useful resources that can augment your knowledge of SEO, content creation, and other relevant facets. One thing that has worked for me is reading posts of different content writers. Try scrolling through your feed and note down crucial points that different professionals publish. Compiling all these points can help create a good personalized resource for refining your skills.

Quite strange, but I think all the knowledge is easily accessible on the Internet today. It is easier than ever to upskill ourselves and master a skill. Some very effective ways that have helped me as a Content Strategist to learn more things: 1. Follow and Learn from Experts on Social Media. You can consider taking up their courses/workshops also in case you want to learn it. They will also be sharing some tips, insights and learnings from their experience now and then on their feed, which I believe will be invaluable. 2. Courses on Udemy or YouTube: This is quite underrated. Although I don't think this will be as effective as the first one, it will help you to set the stage and build a foundation. Hope this helps. :)

Online courses are the easiest way to upskill since some certifications are free of cost, and can be pursued at your own pace. For a dedicated learner, there is a plethora of YouTube tutorials and blogged know-hows that can teach you a lot about what you don’t know, or what you want to be better at.

Online courses are great, but why not mix it up? Try courses from different platforms like Coursera, Udemy, and LinkedIn Learning to get varied perspectives. Also, don’t just stick to content strategy. Dive into related fields like data analytics and graphic design. Apply what you learn by starting a side project or volunteering to help a friend with their website.

I think what has worked for me is: - Following people on Social Media who are experts in this field. - Get updated with the latest industry trends and insights. - Know from the experts via Podcast interviews, their website, conversing with them directly. In short, it is more of learning from their experiences than signing up for a masterclass/workshop.

Besides the listed methods, network with industry professionals and attend relevant conferences. Engage in online forums and communities to stay updated. Participate in real-world projects for practical knowledge. Balance formal education with hands-on experience. Additionally, develop a habit of reading diverse materials like stories, essays, and plays, as well as technical discussions related to your field, such as marketing. This broad approach will enhance both your creative and analytical skills, leading to a more robust content strategy.

Thought leaders are tried and tested champions of the trade, hence hearing from the horse’s mouth is essential for growing in your career. This also provides opportunities to network, and puts a foot in the door if you’re looking for a job change or pivot.

Don't just attend workshops and seminars—present at them! Sharing your knowledge makes you a thought leader and deepens your understanding. Follow up with the people you meet. Networking doesn’t stop when the event ends. Set up coffee chats and keep the conversation going.

This is by far the most valuable exercise especially since I don't have that much time during the week to dedicate to sitting down and being intently focused on one thing. I usually put on a podcast or YouTube video speaking on strategy in creative work in the background while I do my work.

You can sharpen your skills and knowledge in content strategy through continuous education by learning directly from others in the industry. Follow leaders in the community on LinkedIn and read their educational content, such as posts, blogs or white papers. Subscribe to marketing industry associations or agency newsletters to stay ahead of the curve when it comes to industry news, trends and updates in content strategy.

Spice up your reading list. Subscribe to newsletters, join book clubs, and follow thought leaders on social media. Mix in different formats like podcasts and whitepapers. When reading, challenge the author’s ideas and think about how you can adapt them. Write your own articles to solidify your knowledge and get feedback.

Go where your customers are! And let you help you with that. Design a RSS Feed with all the experts, sources and everything else you like. Create an automation in zapier or make.com, let a trained AI Bot read the content and summarize it into short bullet points. Every time a new article or anything else comes out, you can digest it in a fraction of the time and learn from it.

Joining a community of content strategists allows you to share experiences, ask for advice, and get feedback on your ideas. Whether it’s through online forums, social media groups, or local meetups, engaging with a community of practice helps you stay connected to the pulse of the industry and learn from the collective wisdom of fellow professionals. This collaboration can lead to innovative ideas and solutions that you might not have discovered on your own.

As per learning styles, often interpersonal interactions leave an impact on some people. Hence keep speaking to colleagues and people in your area of work, so that you learn from their experience and get to share yours.

Take collaboration up a notch by organizing study groups or mastermind sessions. Use tools like Slack and Trello to share resources and track progress. Create a supportive environment where everyone feels comfortable sharing and learning from each other.

Think of your content strategy as the bridge between your brand story and your target audience. Collaborating with peers allows you to tap into a wider pool of knowledge and perspectives, ensuring your content strategy not only aligns with your brand narrative but also effectively reaches the hearts and minds of your customers.

Mentorship is an effective way to boost your profile in a space. It helps keep your ear to the ground, introduced you to the network of the field expert that is your mentor and provides an informal environment to receive feedback. In a lot of ways, a mentor works like a personal influencer so choose well and have a diversity of perspectives in your mentor repertoire.

Look for mentors beyond your immediate network using platforms like MentorCruise. Be clear about what you want from the relationship—monthly check-ins, project feedback, or career advice. Peer mentoring is also great. Pair up with someone at a similar stage and support each other’s growth.

You can decide your own learning pace as a self-learner, and pursue one or multiple goals. There is never an age when you know everything, hence keep knowing what you don’t and keep passing on the knowledge for being a part of the functional world wheel.

As a non-native English speaker with a journalism background in Italian and French, I have initially struggled in building my international career as a journalist and content creator. To be a credible and reputable communicator I needed to master the language in the first place. I wanted be able to draft riveting, enjoyable and memorable content for the audience through several platforms and channels. I also had to overcome cultural bias, due to my origins. That's why I decided to leave my comfort zone, to stop speaking Italian or French at work, and to dive into English. Alongside taking English classes, the total immersion in a foreign language through friends, books, movies and trips can be of great help.

Self-directed learning is your playground. Set clear goals and break them into manageable steps. Use tools like Notion to organize your journey. Document your learnings with a blog or journal. Embrace the process: test new strategies, measure results, and refine your approach.

In our millennium, there are many resources within our reach. You can easily learn something using the web. Sometimes, you just need to go on YouTube and search for the skills you're researching. What I've noticed is that you need to have some proficiency in English for more content. Indeed, English-speaking users contribute a lot(I'm French native user).

Community plays a huge role in your continual education in content strategy. There are many meetups or online communities that you can join to keep learning. Surround yourself with likeminded people and find role models to follow on community platforms where you like to consume content. Be an active learner in these communities and ask questions. You will be inspired by the stories they share from their own content development experience and help you refine your skills as an expert in content strategy.

Every client/project is a chance to learn something new. Every content strategy is different, and the more strategies you work on, the more you learn.

When we gain the knowledge to enter the Content Strategy field, we should try to keep this knowledge updated by routine learning; even if we are expert in this field, the data always grow faster. So, we need to learn new tools, algorithms, mindset, … . This routine learning can be gained through: - online courses - workshop & seminar on updated knowledge & skills - reading news & articles in the field - networking with expertises in Content Strategy field - trying new tools & learn by practical experience

Uma das estratégias de aprendizagem que eu mais gosto é a de aprender sobre assuntos de outros mercados e áreas profissionais. Isso sempre me mostra estruturas diferentes de raciocínio e formas novas de olhar para os temas. Por isso, n?o se limite apenas ao desenvolvimento de competências específicas da sua área, busque ampliar os horizontes e oxigenar a sua percep??o de mundo.