Here's how you can select the ideal continuing education program for technical sales.

1 Career Goals

Your career aspirations should guide your choice of a continuing education program. Reflect on where you see yourself in the next few years and identify the skills you need to get there. Whether you aim to move into a management role or want to hone your expertise in a specific technical area, look for programs that align with these objectives. A program that offers advanced negotiation skills might be perfect if you're eyeing a future as a sales director, while one focusing on technical certifications could be ideal for a specialist sales role.

2 Program Content

Scrutinize the curriculum to ensure it covers topics relevant to your field and introduces new concepts that can give you an edge. A good program should balance foundational knowledge with cutting-edge trends in technical sales, such as understanding complex product features, mastering customer relationship management (CRM) software, or learning about emerging technologies. The content should be comprehensive enough to challenge you but also applicable to real-world scenarios you'll encounter in your sales career.

3 Flexibility & Support

As a busy professional, finding a program that fits your schedule is crucial. Look for options that offer flexibility, such as online courses or weekend workshops. Additionally, consider the level of support provided. Does the program offer mentorship or networking opportunities? Are there resources available for additional learning or questions post-completion? These factors can significantly enhance your learning experience and provide long-term value.

4 Credibility Check

The reputation and accreditation of the continuing education program are vital. Research the institution or organization offering the program to ensure they are recognized in the field of technical sales. Check for accreditations from relevant industry bodies, and read testimonials or reviews from past participants. A credible program will not only impart valuable knowledge but also add weight to your resume.

5 Cost Analysis

Investing in your education is important, but it should not lead to financial strain. Analyze the cost of the program against the potential return on investment. Consider if the program offers payment plans, scholarships, or corporate sponsorships which can alleviate upfront costs. Remember, the cheapest option isn't always the best; weigh the program's benefits against its cost to make a sound decision.

6 Future Prospects

Finally, consider how the program can impact your future career prospects. Will it open doors to new opportunities or industries? Does it provide certifications or credentials that are highly regarded in technical sales? The right program should not only improve your current skill set but also prepare you for the next steps in your career, ensuring you remain competitive in a constantly evolving field.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?