Here's how you can secure a higher salary as a manager in Search Engine Marketing (SEM).

Upgrade your skills not only in SEM itself. Instead: Try to pick 1 topic you are interested in and really dig into it as well. This way you become an exceptional SEM expert with the expertise of.... - scripting - copywriting - landing pages - you name it You will be recognized much more by your surroundings. I promise.

Upgrade the skills to stay ahead of the competition. There are hubspot courses for free in SEM. SEM is a far better option than SEO as paid optimisation has good efficiency. Apart from that, Google lists various SEM courses that can be taken from anywhere.

To secure a higher salary as a manager in Search Engine Marketing (SEM), focus on continuously enhancing your skills and staying updated with the latest trends and tools in digital marketing. Obtain certifications from platforms like Google Ads and Bing Ads, demonstrate a proven track record of successful campaigns, and develop strong analytical skills to optimize ad performance. Additionally, leverage your experience to negotiate better offers, highlight your leadership and project management abilities, and consider roles in high-demand industries or locations. Networking within the industry can also provide opportunities for higher-paying positions.

Nowadays both SEA and SEO are getting in high demand because overwhelming use of internet, To stay updated in industry and job market we should use below tactics: 1. AI Tools: Despite Chat GPT which has not updated knowledge, we should use other AI models such as Meta AI to get latest Meta Tags and Content. 2. Humanised Text: Lot's of professionals don't know that AI generated text can be understood easily, To avoid this we must have to use tools like Quill Bot which offers free use. 3. Analytical Tools: In SEA it's very necessary to have knowledge of every analytical tools with it's most updated version e.g. Google Analytics, Adobe Analytics and Appsflyer for Website leads tracking. (This answer is not written with the help of internet)

Below methods which I used to get great number of leads(Highly Effective): 1. Select Target Audience: Depending on your product or service, it's very important to select correct type of audience e.g. Age Group, Profession, Location. 2. Correct Meta Tag and Hash Tags: While publishing Ads, We must have to use relative Meta Tags for SEO purpose and for normal ads the Hash Tags are which results in great reach number. (The above answer is not written by help of internet but with my realtime industry experience)

When your work speaks for you, then you don't have to say anything. The campaign results with good CTR and engagement reflects your efforts. The collective data of achieved results can demonstrate the efforts and achieved results. This report is essential in your growth and one of the grounds for your demands.

Networking allows to connect with the outside world and gain various information on how SEM techniques are being carried out in different companies and how they adapt to the strategies. Build a community or network of people with same passion or interest to discuss topics in SEM, the payscale of companies etc.

Engage in professional networks of the people in same industry is always effective in building the professional career path. With this networking you'll get to know about the vacancies in the field and someone can easily refer you to their company and vice versa. Also with attending the conferences and events with your peers can add a knowledge value of your field and make you updated and stay connected with the trend.

Personal Branding allows to share information in internet through blogs, personal websites or portfolios. List the achievements in portfolio and highlight specifically for SEM achievements. Marketing wisely can help gain good followers.