Here's how you can revolutionize your approach to job fairs and career expos.

Special attention should be paid to studying companies. Even if a certain company is not currently hiring specialists in your field, suitable vacancies may arise in the future. In this case, it is beneficial to already have established a connection with them. If you know that the company periodically hires specialists at your level, feel free to communicate with representatives of the company and express your willingness to collaborate in the future.

Standing out and making yourself memorable is key to getting noticed at job fairs and expos. The people working the booths are talking to tons and tons of candidates every day. Think of ways that you are unique and bring something different to the table.

You're building your personal brand as a professional from the first interaction at such events. Remember, it's important to "play the long game," build a professional community, and keep in mind the institute of reputation.

In today's digital age, leveraging technology can give you an edge at job fairs: Engage with Companies on Social Media: Connect with and follow companies before the event to stay informed and show your interest. Create a Digital Portfolio: Develop a personal website to showcase your work, making it accessible to recruiters instantly via QR codes on your business cards. Utilize Job Fair Apps: Use these apps to plan your visit, schedule meetings, and keep track of companies and contacts. Embracing technology not only demonstrates your adaptability but also helps distinguish you from other candidates.

Be human and be considerate. The people at the booths are continuously talking, so when you approach them, ask them how they are doing and if they need a break to take a sip of water. That immediately shows what kind of a person you are and immediately they will feel comfortable talking to you. Doing research about the company is very important, but at the same time prepare specific questions to ask the reps. Learn about their roles and ask them how they feel about working for the company, how teams function and what they do for fun. Ask if they know someone in your domain for you to get connected with. And don't forget to thank them for their time answering your questions.

Consider volunteering at job fairs and career expos. This unique approach provides behind-the-scenes access to recruiters and industry professionals, enabling you to build relationships in a more relaxed environment. Volunteering also showcases your proactive attitude and dedication to the field, making a strong impression on potential employers. For example, assisting at a registration desk or helping organize event logistics allows you to interact with key personnel and gain insights into the hiring process. This experience not only enhances your resume but also expands your professional network in meaningful ways.