Here's how you can repurpose existing content with strategic thinking.

1) Review your content inventory to identify high-performing and evergreen pieces. 2) Analyze metrics like traffic, engagement, and conversion rates to pinpoint valuable content. 3) Assess content relevance to current audience needs and industry trends. 4) Identify gaps and opportunities for updates, extensions, or reformatting. 5) Categorize content by themes, formats, and target audience for repurposing strategies.

In a recent project, we conducted a content audit for a client looking to boost their social media presence. We identified several blog posts that consistently attracted high traffic and engagement. By repurposing these posts into video snippets and infographics, we not only extended the content's lifespan but also reached new audience segments who preferred visual content. This strategic approach resulted in a noticeable increase in overall engagement and demonstrated the value of a well-executed content audit.

Identify the articles that are losing traffic with time. Do fresh keyword research on these contents to see if they are still relevant to internet users. Then, optimize for SEO again. Also, check if there is any fresh information you can include in your content. You can rewrite some of your content and change their headings. For instance, If you have content like "Best sewing machine for quilters in 2022," You have to update it from 2022 to 2024. That way, it doesn't appear outdated.

I've found that conducting a content audit is like peering into a crystal ball of audience preferences. It's not just about numbers; it's about deciphering what truly captivates and resonates. By prioritizing top-performing pieces and evergreen topics, we're essentially recycling gold, ensuring our efforts yield maximum impact.

I've learned that repurposing content is like giving it a new outfit. It's all about finding the right angle to make it fresh and engaging. For instance, I once took a dull product description and turned it into a story that resonated with our audience's daily struggles. It wasn't just about selling; it was about connecting. And that's the magic of strategic thinking in copywriting, it's not just what you say, but how you say it that captures hearts and minds. So, grab your tools, be it a catchy headline or a relatable anecdote, and let's make content that sticks!

Reflecting on my content landscape, I've come to realize that every piece holds potential beyond its initial format. Identifying these untapped opportunities feels like unlocking hidden treasures, allowing me to cater to diverse learning styles and preferences. Repurposing isn't just about recycling; it's about enriching the audience experience and fostering deeper engagement.

Identifying gaps in existing content allows for strategic repurposing by focusing on areas that need more depth or a fresh perspective. By analyzing audience needs and industry trends, you can transform underperforming content into valuable assets. For instance, updating an old blog post with current data, creating an infographic from a dense report, or turning a popular article into a video series. This approach maximizes content utility, extends its reach, and ensures it remains relevant and engaging, effectively addressing identified gaps.

Looking for transition gaps in your articles is always a good step to expand on sub-topics, especially to simplify complex topics. It will also give you room to tie into 'new and trending' concepts to hack SEO.

Identifying gaps entails analyzing existing content and pinpointing elements that can be further developed. Complex ideas may become more digestible with graphs and tables, while persuasive arguments can gain impact through videos or pictures. Recognizing opportunities to enhance and expand on existing information ensures that your content remains relevant and effectively engages your intended audience.

Resharing evergreen content you wrote previously can be a great way to garner traffic on days that are slow or you are busy. Making that content accessible on your website is paramount. Linking to it internally is a great way to establish authority, as well making it even easier to find. Work smarter, let your past posts continue to feed you traffic.

When it comes to the strategy of repurposing content by using other formats, this is good to enhance the probability of using the content and it also aims at increasing the chance of engaging the audience. For instance, the blog post which generated most of the ‘aha’ moments could be canned to transform into an impactful infographic, a gleaming video, or a series of social media content. This not only reposts the old content but also care about the various publics and spectra they employ the contents for. For, example, you can post an article on LinkedIn and get detailed reader, you can get attention of Instagram users with bright pictures or viewers of YouTube with interesting videos from the same text!

As a content team lead, repurposing existing content with format diversification is a great strategy, but it's crucial to consider SEO (Search Engine Optimization) for maximum impact. Here's why: -Repurposing a high-performing blog post into a video can tap into a whole new audience that prefers visual content. But to ensure discovery, optimize the video title, description, and tags with relevant keywords that people are searching for. -Revamping an older, evergreen piece with fresh visuals and concise talking points for social media posts breathes new life into it. However, leverage those existing keywords within the captions and use relevant hashtags to improve search visibility on those platforms.

Embracing the art of diversification has been a game-changer in my content strategy. Converting static articles into dynamic videos or bite-sized social media snippets breathes new life into my material, catering to diverse audience preferences and behaviors across platforms. It's like giving a familiar story a fresh twist, ensuring it captivates and resonates with audiences old and new.

Remember the infographic book, where there were infographics accompanying every blog article to boost its reshare value? The same way, you can this to do a kind-of omnichannel marketing by using old content to reach new target demographic to new formats of video, reels, and memes.

Repurposing material into new formats can enhance depth and expand your reach to a larger and more diverse audience. This approach enables us to reframe information to highlight key facts, simplify complex ideas, and engage audiences on different platforms. It provides value to a broader range of potential clients and customers, and when integrated into a strategic marketing plan, it can guide your audience to targeted sales or landing pages.

I think any time you write something you’re hoping for as long of a shelf life as possible. While all content can technically be discoverable at any time, articles that are more of an SEO play may need to be updated from time to time. While you don’t want to compromise the integrity of the original article, some data may need to be updated as time goes along. If you are writing an article to answer a specific question, whenever the answer definitively changes, you need to update it accordingly. If the numbers and data are no longer accurate, a quick change could make all the difference and improve your credibility as an author. You owe it to your readers.

The digital world moves at lightning speed, and keeping our content updated with the latest insights is essential for staying relevant and maintaining audience engagement. By integrating recent data and trends into our existing content, we not only demonstrate our commitment to providing value but also ensure that our audience receives the most up-to-date information available. It's all about keeping our finger on the pulse and delivering content that continues to resonate with our audience's evolving needs.

This is why 'freshness score' was introduced by a Google Update sometime ago. Freshness score simply keeps your content update. No matter how evergreen your post is, there's always room for updates. For example, consider your blog post is on the 2012 Apocalypse. If you're smart enough, you can even update the content reflecting on conspiracy theories on how the year must've been wrong or gossip on how it affected people, and keeps affecting today. Everything can be fresher. Even if you don't find anything to update your content, you can clean or weed out certain sections of the article to make it more resonant to the present.

This is one of the best ways to tap into the SEO changes in the 2024 March Update (Gooogle). Engage with your readers directly to connect, engage, cite motives, and convert potential readers. And it keeps your content--- FRESH!

Engaging your audience benefits both you and them. It captures attention by encouraging active participation and provides valuable feedback for improving your content. It also enhances credibility by demonstrating enthusiasm and curiosity about your subject matter, while fostering a sense of community through interaction and engagement.

As time goes along, you may find that an article you wrote a while ago can be repurposed or repackaged in a different manner. If you write articles around tentpole events, you could repurpose them the next time the event comes around. More importantly, if you write something in the same style or series as you have done before, a gain that you may have found in a later article in the series could be applied to an earlier installment to help further boost your revenue, your visibility, your traffic, etc. Be constantly learning so you can apply the knowledge you acquire to help elevate some of your existing content.

When repurposing existing content with strategic thinking, consider the target audience’s preferences and platform-specific formats. Ensure the content remains aligned with current brand messaging and goals. Analyze performance metrics to identify which content has the potential for repurposing. Also, consider the SEO impact, updating keywords to boost search rankings. Integrate multimedia elements like images, videos, or infographics to enhance engagement. Finally, maintain a consistent tone and style to ensure a consistent brand experience across different content formats.