Here's how you can rebuild your brand and recover after a layoff.

When you are fired I believe there is a process in moving forward. First, take several off to relax, get over the shock, and assess your financial health. Second, begin making calls to those people in your network who have been where you are. Set up appointments to meet with as many valued relationships as you can. Third, understand that the world (and your industry) is constantly changing. There are new companies beginning, people moving on leading to opportunity. Since the best jobs are known not by job sites, but by people, spend more of your search calendar out talking to people, rather than in front of your laptop. Don’t panic. Define your skills. Update your LinkedIn page and know your job now is to locate your next job.

Your reputation will speak for itself now. If you have actively engaged with customers, consistently demonstrated transparency—especially when things went wrong—and if you have shown a commitment to delivering the quality and service you promised, then you can restore your brand quicker.

Layoffs are tough, but recovery is possible with a strategic approach. Here's the key: Be Transparent: Communicate the reasons behind the layoff and future plans. Retain Existing Customers: Focus on exceptional service and value. Incentives like discounts or loyalty programs show your commitment to them. Prioritize Employees: Foster open communication, offer support, and provide upskilling opportunities. Go Digital: Leverage social media, targeted ads, and content marketing to reach new audiences and reposition your brand. Adapt and Improve: Continuously monitor feedback and market trends to adjust your strategies. By following these steps, you can rebuild your brand, emerge stronger, and attract new customers.

in my experience, there are some ideas to branding 1. Optimize Your Profile for LinkedIn SEO 2. Professionalize Your Profile Photo 3. Craft a Unique and Compelling Headline 4. Enhance Your LinkedIn Profile Summary 5. Utilize the LinkedIn Banner to Highlight Your Brand Story 6. Share Valuable and Unique Content:

Reality teaches us that layoffs are sometimes a necessary evil. There is always light at the end of the tunnel eventually but it is definitely a process- a marathon, not a sprint. A positive but realistic approach to all the mega changes will be highly impactful. I strongly recommend a well-paced strategic course of action. It is very tempting to want to rush through this phase but the "rush" might turn out to be a terrible trap. While time is of the essence and speed is essential, the brand must take every step(from communication and marketing efforts to fresh innovation plans to get back on track) with caution in order to avoid blind spots that could potentially worsen the situation.

Ask your self what you want to do and why you want to do it. This is also an opportunity to truly reset the trajectory of your career. Think of this as a brand re-set where you can define your competitive set and all new personal KPIs. Keep your goals realistic but ambitious. This is also an opportunity for personal reinvention and potential to switch careers.

Es muy importante pensar en lo que realmente quieres hacer, enfocarte en tus puntos fuertes, en lo que sabes hacer muy bien y disfrutas haciendo y sobre todo encontrar nuevos proyectos y personas que encajen con tus valores, no todo vale.

It is necessary to reevaluate the goals and decide if the objective is to regain lost market share or if there is an opportunity to reorient towards new audiences. Setting SMART (Specific, Measurable, Achievable, Relevant and Time-bound) goals will provide clear guidance for your branding strategy and ensure efforts are focused on what really matters.

Enhance brand partnerships by regularly evaluating performance and collaboratively redefining goals based on market dynamics and evolving needs. This iterative process ensures relevance and sustained growth.

I rebranded almost immediately after I was laid off for the first time in my life. The first thing I did was to highlight what my target audience need at the moment. I ask if I'm providing that and how I can add it to the services I'm currently offering if I'm not providing it yet in a way that won't be off. Change is constant but you must be careful of how you make those changes so as not to set your target audience off. One of the best things to do is to reach out to an expert who can help with rebranding.

Branding both internally and externally should be reviewed constantly but especially after a major shakeup with employees. If you have a brand that talks about how much you care about your team & that your people come first -- you will need to evaluate that against news that you just laid many of them off. It doesn't mean that your values have changed (sometimes business is business) but you want to be respectful of what just happened and not force a narrative that feels out of touch. Your HR team needs to also evaluate internally how they communicate and what that employee brand feels like after a situation like this to make sure you aren't slapping your employees in the face who are probably dealing with the loss in a different way.

Ein Rebranding erfordert immer eine strategische Herangehensweise, bei der die Kernwerte und Botschaften der Marke im Mittelpunkt stehen. Es ist wichtig, den Markt und die Kunden zu analysieren, um relevante und differenzierte ?nderungen vorzunehmen. Grunds?tzlich sollten Kontinuit?t und Konsistenz gewahrt bleiben, um bestehende Kunden nicht zu verprellen. Die Kommunikation des Rebrandings muss klar und transparent sein, und die neue visuelle Identit?t sollte modern, ansprechend und dennoch authentisch bleiben.

Employee branding is not only about how well you position yourself while hiring, but it also includes how you mitigate the negative PR after layoffs. Running engaging campaigns to support your ex-employees with upskilling, network recommendations and growth opportunities is the least to begin with. Building a culture of alumni engagement can do wonders for the lost market image as well as creating real impact against the unavoidable damages done during layoffs.

It’s time for a makeover! Refresh your brand’s look and feel—think updated website design, polished social media profiles, and consistent messaging that reflects your renewed vision. First impressions matter, especially online!

Es necesario comunicar y transmitir en el mundo laboral cada una de las etapas que atravesamos. Vivimos en una época donde pasar 30 a?os en una misma compa?ía ya no es "atractivo". Con la llegada de los millennials a las gerencias, lo cual es mi caso, buscamos un ambiente de crecimiento, desafíos, aprendizaje y mucho movimiento. Por lo mismo, debemos estar presentes en nuestra red de contactos. Un proyecto personal es de gran ayuda para esto.

You can have a brilliant product or brand but it would be of no use until and unless you make your target market aware of it. Engaging with your consumers is very important so as to build relationships and foster a community which is loyal to your brand. This might sound cliche but they don’t lie when they say - Consumer is the king. If you keep your consumers happy and satisfied.

Losing a job can be tough, but staying active and engaged is key to bouncing back and rebuilding your brand. You can try: 1. Go to industry trade shows, seminars, and conferences to keep up with trends and network with peers. 2. Seek chances to join panels or present at industry events. This can position you as a thought leader and enhance your professional brand. 3. Connect with your network on LinkedIn and other social media. Inform them you're job hunting, join relevant groups, and participate in discussions to increase your visibility.

N?o vamos parar, somos as correntes do conhecimento tecnológico, da indústria estou passando para a investiga??o e ensinamento do meu knowhow da excelente forma??o que tive na empresa Italiana, que v?o dar frutos para as novas gera??es continuarem em ascens?o nos novos desafios a enfrentar

Be transparent and honest in your communications about the layoff. Explain the reasons behind the decision, how it will impact the company and its employees, and what steps are being taken to mitigate the effects. Show empathy and compassion for those affected by the layoff, including employees who were let go and those who remain with the company.

Foi sempre o meu lema a inova??o, contra marés tacanhas e obstáculos a minha mensagem atingiu os alvos nas solu??es mais desafiantes. A minha etapa ainda n?o terminou, nada me impedirá de continuar a contribuir para os desafios que ma apresentam. Significa que estou pronto para novas funcionalidades, numa linha de produtos que carece a minha perce??o do mercado das estamparias. O meu público e alvo é o meu cliente, a inova??o demonstra a marca resiliente e adaptável, com a qualidade cada vez mais exigente e fundamental para atrair novos interesses e reacender a minha lealdade aos meus clientes de mais de 30 anos.

I feel that if you combine innovation and creativity in your brand, no one can stop you and even the sky won’t be the limit. Your strategies can be copied but no one can copy your ideation part. Your innovation acts as your Unique Selling Point and hence you should know how to use it as your strength and stand apart from the crowd.

The best form of innovation is simplification. In the moments of organizational change seek ways to simplify your offerings, strategy, and the ultimate value you seek to deliver. This helps narrow the focus of the teams and ultimately the company’s path to the next chapter of success.

You should consider innovation as a powerful tool, especially during challenging times like layoffs. By closely examining your product and service offerings, you can identify numerous opportunities for innovation that address new market needs and fill gaps created by workforce changes. Focusing on innovation demonstrates to your audience that your brand is both resilient and adaptable. These qualities not only attract new interest but also rekindle loyalty among existing customers.

Be constantly learning and showcasing what you've learned would be great on a platform like LinkedIn. Giving opinions and engaging with articles or people's post also show keenness and relevance on areas you are most closely associated with

One of the best ways to draw in and develop a following is by bringing people in on your journey. It's part of the process you have to go through. You don't need to do go through it alone. Personally I'm still learning this myself.

Ich selbst neige oft dazu, zu bescheiden zu sein. Pers?nliche Erfolge sehe ich h?ufig einfach als logische Konsequenz und Ergebnis meiner Arbeit. Im Business-Kontext sollte mach sich aber das Sprichwort "Tu gutes und sprich darüber." mehr zu Herzen nehmen. Die Kommunikation von Errungenschaften ist entscheidend für den Erfolg einer Marke. Es kommt nur darauf an, WIE die Kommunikation erfolgt. Ich bin der Meinung, dass in der Kommunikation von Erfolgen auch immer Dankbarkeit und Demut mitschwingen soll.

This is the hard part… you need to stay positive. A layoff hurts and wounds more than your pride. You’ll go through all the stages of grief multiple times, but in your communications you need to express the positive. There will be times when you are worn out and upset, but those are not the times to post.

A simple framework is a top down and 3-week cadence for communication. First your key leaders are informed of any changes on week one. Then the larger teams they manage on week two. Finally, if clients are impacted, they receive updates on the third week. Rinse and repeat. This three week cadence allows for communication that gives time for people to process and prepare themselves for questions from the teams (or clients) that they need to support.

Just focus on customers, build revenue streams, rest will follow. Money is power and power can buy and hire anyone. People come and people go, that should not stop great businesses.

It's all about #purpose! You can't redefine your brand, or inspire your workforce unless you have a positive goal, which people can buy into. When I was working at @solarcentury (now @statkraft) our CEO @jeremyleggett ran the quarterly updates and by re-affirming the mission, with his unwavering passion and conviction, no matter how fed-up the team were at the beginning of the update we all left completely enthused and inspired to do more, and work harder to sell more solar and make the world more sustainable. The lesson here is: A positive vision, and a shared purpose can unite, inspire and empower any team.

There are two types of branding - personal branding and company branding. Personal branding highlights your achievements and asks to be active on professional sites such as LinkedIn. Keep talking to peers and friends on possible opportunities. Write, comment and review things related to your area of expertise. Learn a course or two and take up projects that would hone and complement your skill and knowledge. In case of company branding, I think, the company in the first place (well ahead of layoff) needs to clarify what went wrong and what could that mean as a tangible solution to the problem. The company must propose a plan of compensation together with future engagement with the outgoing employees to create a feelgood factor among them.

Start thinking about the impact of a layoff long before it happens. Anticipate the impact and the possible scenarios that will arise. Go back to your brand strategy to develop a play book for action. Answer the question: what is our brand promise and what do we stand for? Respond by being true to the brand.