Here's how you can pivot into product innovation roles as a late career professional.

Product innovation is application of your skills, as a subject matter expert (SME), to solve a problem on behalf of your customers. But, it is a team work, like it or not! So you need to identify gaps in your skillset that prevent you from executing on your solution. Most of the times, SMEs need to get a good grasp on product development in terms of problem/customer validation. That’s why a bit of theory won’t hurt, e.g., The Four Steps to Epiphany by Steve Blank, or The Startup’s Owner Manual, also by Blank. As we like to emphasize: don’t fall in love with your product, but a problem it solves, so your product can constantly deliver customer delight.

Start by evaluating your current skills and how they can translate into product innovation roles. Identify both your strengths and any gaps in your knowledge. For instance, skills in project management, strategic planning, or customer relations are highly valuable. Recognize areas where you may need improvement or new skills that are critical for success in product innovation, such as user experience design or data analytics.

To pivot into product innovation, assess your skills to identify strengths like project management and leadership that can transfer to product development. Address gaps by learning user experience design, market analysis, and agile methodologies. Leverage your experience to blend creativity, analytical thinking, and customer empathy.

Transitioning into product innovation roles late in your career can be an exciting shift. Start by evaluating your existing skills to see how they map onto the needs of these roles. For example, your decades of experience in project management might give you a unique advantage in overseeing complex product developments. Reflect on your ability to lead teams and solve problems, as these are invaluable in the innovation process. Then, identify any skill gaps—perhaps you need more exposure to UX design or familiarity with the latest digital tools. Address these gaps through targeted courses or workshops to make yourself a strong candidate for product innovation positions.

Commit to learning new skills and technologies that are essential in product innovation. Enroll in courses related to areas like design thinking, product management, or digital transformation. Online platforms like Coursera, Udemy, or LinkedIn Learning offer relevant courses that can be completed at your own pace. Staying updated with the latest trends and technologies in your industry will also make you a more competitive candidate.

As a late-career professional moving into product innovation, it’s essential to commit to continuous learning to remain competitive. Engage in online courses, workshops, and seminars tailored to emerging trends and technologies in product development. Dive into design thinking to understand how to create products that genuinely resonate with users. Staying updated on technological advancements and learning how they can enhance product innovation is crucial. This ongoing education not only broadens your understanding but also showcases your dedication to adapting and thriving in new roles, making you a valuable asset in any innovation-driven environment.

Expand your professional network to include individuals who are currently working in product innovation. Attend industry conferences, workshops, and seminars where you can meet peers, mentors, and leaders in the field. Participate in relevant groups on LinkedIn or join professional associations to connect with like-minded professionals. Networking can provide insights into the roles and also open up job opportunities.

Look for opportunities to gain direct experience in product innovation. This could involve taking on innovation-related projects in your current job, volunteering for cross-departmental projects, or even doing pro bono work that allows you to apply new skills in real-world scenarios. You might also consider part-time roles, internships, or freelance projects that can provide practical experience and enhance your resume.