Here's how you can pitch innovative ideas to stakeholders with confidence.

For me, especially, it has worked to present ideas in a way that is close to a familiar context, to personify them, make them relatable and familiar. Strange ideas may have a more complex understanding process

One of the things I learned is to present a product starting with the customer in mind. To have an understanding of why your customer should care. Start with the problem and then share the solution. Go into the details of the features and how each equally solves the problem. Have your WIIFMs in check. (what in it for me)

Na minha experiência, mostrar domínio sobre o potencial de sucesso e o valor que se pode entregar com a implanta??o bem sucedida de uma ideia é essencial para determinados grupos, mas conhecer os riscos de fracasso e ter uma estratégia eficaz de gestai de riscos pode fazer a diferen?a. Outro ponto relevante é ter clareza de como viabilizar financeiramente a execu??o.

The exec community is a small one, and there are plenty of horror stories about execs who have made a bad call in terms of investing time and money in areas with poor return. This all adds to the feeling of risk associated with such decisions, which is something you need to be very mindful of when crafting your proposal. Bear in mind that many different people are also trying to get time and resources from these executives, both internally and externally. There is a lot of “noise” in an executive’s day. As a result, they tend to be very good at making a snap decision on what is interesting and what is not. A big part of that relates to “pattern recognition”. So try not to fall into familiar patterns when you put your proposal together.

A inova??o só faz sentido se for endere?ada para melhoria da qualidade de vida. Assim, quanto maior e mais diverso for o grupo de partes interessadas, maior será seu valor. Nesse sentido, antes de apresentar uma ideia inovadora é importante conhecer a fundo os interesses de cada parte que se pretende engajar para criar uma narrativa coerente, que ressalte os benefícios individuais e de curto prazo, além dos ganhos coletivos e de longo prazo. Empatia é uma característica importante na hora de fazer um pitch

A technique that has worked for me and that I could recommend is following this pitch deck structure: 1. Problem: what are the issues? How big is the pain? 2. Value Proposition: How could we alleviate our target user problems? Building up for the next slide. 3. Solution: Exactly how we are planning to help. The proposed solution! 4. Users and Market: What is our target demographic? How many users we expect to reach? 5. Business model: what is the return? What are the main indicators of success? 6. Team: Who makes up the Team? What is the contribution of each member? An extra tip is to avoid information overload (keep it simple) and spend time on creating a visually clean but striking presentation.

Se uma imagem vale mais que mil palavras, use imagens para expressar sua ideia! Afinal, um dos maiores desafios do pitch é a síntese. Mas assim como as palavras, o uso de imagens deve ser feito com técnica e eficácia. Menos é sempre mais!