Here's how you can overcome the potential challenges of remote work as a creative strategist.

To overcome remote work challenges, fully embrace technology. At GetAds, we use Slack and our custom customer portal for communication and project management. Utilize these tools to keep track of tasks and deadlines, and leverage video conferencing for brainstorming sessions to maintain collaboration. Cloud-based services are essential for sharing documents and resources, ensuring everyone has access to the latest information. By becoming proficient in these technologies, you can maintain a seamless workflow and keep your creative team synchronized, no matter where each member is located. Embracing tech not only enhances productivity but also fosters a strong, connected team culture.

We actively use Asana to keep everyone's tasks aligned and everyone informed. We have a good mix of WFH and in person employees and having a proper project management tool thats been enforced and used is vital.

I've successfully led a fully remote team for over four years, achieving significant milestones in a dynamic and creative environment. It's essential to foster constant communication and collaboration, which we've accomplished by meeting twice daily and embracing an agile work methodology. This approach ensures that everyone stays aligned, engaged, and adaptable to changes, allowing us to maintain a high level of creativity and productivity despite the physical distance. By leveraging digital tools such as Slack, Canva, Zoom, Teams, and Monday and promoting a culture of openness and flexibility, we effectively navigate the unique challenges of remote work and drive innovative strategies.

Working remotely as a Creative Strategist can be challenging, but getting comfortable with technology can streamline your workflow and keep your team in sync. Here are some tools that can help: Creative Analysis: Motion (creative analytics) or Hotjar or Semrush Creative Feedback on Videos: Frame.io or Wipster Video ad idea bank: Foreplay or adslibrary.ai Brainstorming and Creative Sprints: Zoom or Google Meet Project Management: Notion or Trello

Es importante para la buena salud mental, establecer límites de horarios de trabajo y saber diferenciarlos de la vida y, disfrute propia, todo extremo es malo.

A ética de trabalho precisa ser estabelecida antes mesmo de experienciar o trabalho remoto. Tenha em mente que, mesmo sendo em casa, por exemplo, ainda é trabalho. Estabele?a horários (inclusive de almo?o); estabele?a limites físicos, n?o trabalhe da cama ou no sofá. Veja em sua rotina quais elementos podem extrapolar os limites relacionados à maneira como você realiza seu trabalho e se porta com rela??o à sua atividade diária.

Don't work too much, get up and get outside to enjoy life as well! My best ideas come when I'm out for a run or a walk, or swinging a golf club on the weekend. Don't be pressured into sitting by your desk to constantly churn out ideas, we're humans not robots.

Establishing clear boundaries between work and personal means a healthy balance. Defined Schedules: Set specific work hours and breaks. Define when you start and finish your workday. Avoid overworking. Rest time is just as important as work time. Daily Routine: Create a daily routine similar to what you would have in the office. This helps maintain structure and productivity. Include regular breaks throughout the day. Stand up, stretch your legs, and give your eyes a break. Emotions and Results: Acknowledge your emotions, but don’t let them overpower you. Emotions are part of the process, but they shouldn’t negatively impact your results. Find a balance between passion for your work and taking care of your personal well-being.

You cannot control your remote teams every minute. And you shouldn′t. Some bennefits of remote work are flexibility and balance between work and personal time. In creative tasks, most answers come to mind at night, in the shower or walking the dog. The important things are control points and milestones. A good practice is to have a day startup meeting, stablishing goals and a closing meeting at the end of the day for catchup.

Monday.com is a great tool to communicate during creative processes. You can share a brief, insights, comments, sketches, renders, etc. to the whole team, asign tasks and roles, share with the clients, keep important dates in mind, etc. All this digital tools doesn′t replace face to face meetings (zoom/meet), to ensure understanding among designers and account leaders.

Communication and collaboration are absolutely necessary for successful remote work. Regular check-ins with other team members and stakeholders will ensure that your project is on track and will serve to maintain or manage expectations as you march to completion and launch.

La comunicación clara y consistente puede ser la clave del éxito en la colaboración remota. Definición de Objetivos Claros: Cuando todos conocen la meta final, es más fácil trabajar de manera cohesionada y enfocada. Expectativas y Plazos: Comunicar claramente las expectativas y los plazos evita confusiones y asegura que todos trabajen con el mismo calendario en mente. Controles Regulares: Las videollamadas y plataformas de mensajería son herramientas poderosas para mantener la comunicación fluida. Estos controles regulares permiten abordar problemas de manera proactiva y ajustar el rumbo cuando sea necesario. Comunicación Abierta y Excesiva: En un entorno remoto, es mejor pecar de comunicación excesiva que insuficiente.

Assertive communication is a must do: Self-Awareness and Emotional Intelligence: Reflect on your communication style. Understand your needs, feelings, and boundaries. Be aware of how your emotions impact your interactions with others. Be Transparent and Reliable: Encourage open and honest communication within your team. Foster trust by being transparent about your intentions and reliable in your actions. Establish clear expectations and norms to prevent misunderstandings. Voice Your Needs Respectfully: Assertiveness allows you to express your needs, desires, and opinions without infringing on others’ boundaries. Maintain healthy relationships by respecting others while ensuring your own needs are met.

Vivenciei uma infinidade de formatos de organiza??o de comunica??o interna nas empresas que fiz parte. Até ent?o, a que mais funcionou foi a lógica de alinhamentos semanais no come?o e no final do ciclo. A grande quest?o é a dura??o das chamadas. Se for muito longo, pode desestimular mais do que ajudar. Foque em dizer o que foi feito e quais as expectativas da semana. Separe um tempo para que as pessoas quebrem o gelo contando do fim de semana, expondo como est?o se sentindo, etc. Dessa maneira, o assunto "sério" vai fluir muito mais leve.

Working remotely can be the foundation of a creative strategy if you choose to view it as such. In this modern era, one can choose to work from so many different locations that fuel their creative engine… so grab your hotspot and find your most effective spot, wherever that may be…

O trabalho assíncrono é um pode ser um grande aliado ou o maior inimigo da criatividade. Para que esse modelo funcione ao nosso favor, é essencial estimular as pessoas a apresentar suas ideias e necessidades para forma??es, vivências e planos. Só é possível fomentar criatividade com estratégias que coloquem as pessoas no centro do processo e otimizando as tarefas que possam ser automatizadas - liberando, assim, tempo para criar.

I think we all know that "brainstorming" sessions are not at all creative. But remember "crap in, crap out", and if you're based in a single location every day, it can mean that the serendipitous discovery of new inspiration can take a hit. Take time to leave your desk, work from new and different places and spaces, work alongside people you don't normally, read books and magazines you'd never normally pick up, force yourself outside of your comfort zone. Remote work benefits creativity, if used effectively!

As long as you do all of your work well, and within deadlines, you should be building trust with your team. I've never had an issue with my team taking an hour or two out when they need it - whatever they need it for. What's the point in building a lie to get away for an hour to watch your kids' sports day? You should want to be in a work culture that celebrates the fact we all have lives outside of our jobs.

Building trust is vital for any successful remote team. As a creative strategist, it's your responsibility to cultivate a culture of trust and accountability. Encourage your team to take ownership of their tasks and celebrate achievements, no matter how small. Trust in their expertise and grant them the autonomy to make decisions within their scope of work. This approach empowers individuals and fosters a collective sense of responsibility and commitment. By showing confidence in your team's abilities, you create an environment where everyone feels valued and motivated to contribute their best efforts.

Be reliable and transparent with your team. Openly share both successes and challenges to build a supportive and trusting work environment.

Si no confías en tu equipo, entonces NO ES TU EQUIPO. En un entorno creativo, la confianza es un pilar básico. Así que te recomiendo confiar en la experiencia de cada uno de tus colaboradores, por algo son parte de tu equipo, por algo los estás liderando. Así que construir una cultura de confianza hará más responsable a tu equipo.

Creativity doesn’t come with an on/off switch. As a result it’s a constant and fluid process to tap into your best and brightest ideas. Being uncomfortable is actually a potential accelerator when it comes to finding your idea. While working remotely experimentation and adaptability are critical to finding ways to collaborate and create with your team at a distance. For some teams working together in a google doc to shape the idea may work while for others doing zoom work blocks may create a sense of community and working alone together. The name of the game is flexibility and I believe pushing yourself is a good thing to find your break through.

A adaptabilidade é uma das principais etapas do Design Thinking. Enquanto criamos, muitas ideias come?am e poucas s?o concluídas com sucesso. Esse é um processo natural e deve ser fomentado pela revis?o constante e adapta??o do que for necessário. Incluídas as pessoas da equipe, que podem transitar entre projetos de acordo com a necessidade e voca??o.

Ser flexível é essencial para encarar os desafios do trabalho remoto como estrategista criativo. O mundo digital muda o tempo todo, ent?o estar aberto a novas ferramentas e métodos pode realmente aumentar sua produtividade. Abrace as mudan?as, aprenda com cada experiência e sempre busque maneiras de melhorar sua rotina de trabalho remoto. Além disso, n?o esque?a de cuidar de você! Tire um tempo para se desconectar, dar uma caminhada, fazer uma pausa e recarregar as energias. Ser adaptável vai te ajudar a gerenciar projetos e a se manter à frente nesse campo dinamico e cheio de surpresas da estratégia criativa.

Soy nómada digital y en mi experiencia coordinando proyectos y estrategias creativas durante 4 a?os te recomiendo que: 1. Aunque estes sola, nunca trabajes sola, promueve sesiones con tu equipo para compartir ideas. 2. Si necesitas inspiración, ve a centros culturales, bibliotecas o cafés a trabajar, seguro en el ambiente salen cosas nuevas. 3. Si necesitas redactar un proyecto, hazlo desde tu casa y a la hora que mejor te funcione, enfócate en sacarlo adelante. 4. No te quedes con dudas, ni supongas, busca el espacio con tu líder para resolverlas y ve investigando, para que puedas entender mejor. 5. Crea una relación sana contigo misma, es clave que te permitas comer en horarios fijos, hacer ejercicio y descansar.

Consider using a tool like a #ManualofMe to help your team explore, identify and communication around their working needs and preferences. Make sure you're investing time in how people are working together, not just what work they're doing. If you're a manager, you have a responsibility to remove hurdles from people doing their best work, and to support them to work in a way which aligns with your shared goals. And as an individual, you have to work hard to understand how you can collaborate effectively with a diverse group of people. Don't neglect investing in building working relationships.