Here's how you can overcome failure in marketing research with these resources and support systems.

I remember one time I was struggling with finding some information on an Asian brand that I was researching. A friend suggested to search on google with the same words that I was using but change it to "images" instead. Actually it worked. I found some graphs on the brand that apparently wasn't as accessible with the normal search.

Peer-to-peer networks are valuable in all industries. For marketing research, having peers that are in your corner can help foresee complications in setting up the research plan before you spend a lot of time or money in your method.

Siempre menciono en mis conferencias, que "la información anda por allí", pero que la experiencia (de otros, en especial) es invaluable. Deberían existir mayor cantidad de eventos dirigidos al área de investigación, sobretodo, comercial.

A lo largo de mi carrera encontré muchas investigaciones de mercado (léase: Conclusiones), donde se nota que las mismas fueron elaboradas por personal de investigación que no posee muchos conocimientos sobre el área de marketing. Inclusive, recuerdo casos realmente increíbles donde la recomendación era abandonar la idea (pretest publicitarios), por diferentes razones. Y luego, llevada al mercado real, no simulado, la idea terminaba siendo un rotundo éxito. Creo que muchas conclusiones, antes de ser entregadas al cliente, deberían pasar por el filtro de un experto en Marketing.

I was researching on how to get my Abs to show. I was struggling to understand what is the most important factor when focusing how to get Abs. I asked a personal trainer in the gym and he gave me a thorough proven advice that the nutrition is more important than the ab training you do. He showed pictures of him losing his abs and getting them back as an experiment by only dieting without training his abs.

As a new marketer on the field, I was looking into how to appear as a sponsored link on Google search. I realized that there is more to it and found a course called "the Fundamentals of Digital Marketing". I took this course and it was incredibly helpful in SEO and SEM. It made me get the right exposure to the right tools so I can excel in my career.

Top 2 Analytical Tools: Google Analytics: This is a powerful web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates. By analyzing data from Google Analytics, marketers can identify areas for improvement in their online presence and optimize their digital marketing strategies accordingly. Social Media Analytics Platforms: Tools like Hootsuite, Sprout Social, or Buffer offer comprehensive analytics dashboards for monitoring social media performance. Marketers can track engagement metrics, audience demographics, and content effectiveness to refine their social media marketing efforts and mitigate potential failures.

En tiempos como los actuales, donde aparecen infinidad de variables incontrolables y desconocidas que atentan contra el éxito de una investigación, los profesionales a cargo de las mismas deberían tener una enorme capacidad de resiliencia, la cual les ayude "a ver la luz" en un túnel que desemboca en un nuevo camino o proceso.

Hay que tener mucho cuidado en la interpretación de las conclusiones de una investigación. Algunas parecen el fenómeno del vaso medio lleno... o medio vacío. Mencionaba antes que la interpretación -bajo la forma de colaboración- de las conclusiones iniciales a cargo de un experto o especialista en marketing, resulta clave.

Marketing research is crucial, but setbacks happen. Here's how resources & support systems can turn failures into valuable insights: Data Analysis Powerhouse: Invest in robust analytics tools. They help uncover hidden patterns in even "failed" data sets, leading to surprising discoveries. Collaboration is King: Debrief with colleagues. Share learnings from "unsuccessful" research to identify blind spots & refine future approaches. Embrace External Expertise: Consult industry specialists. Their fresh perspectives can breathe life into stalled research, leading to actionable results. Adapt & Refine: Don't be afraid to pivot! Use insights from "failed" research to adjust your research questions or methodology for the next round.