Here's how you can optimize candidate matching using job search algorithms.

Your resume is your professional narrative, and tailoring it to each job opportunity can make all the difference. Highlighting relevant skills and experiences not only grabs recruiters' attention but also shows that you are the perfect fit for the role. Showcase your accomplishments and align them with the job you are pursuing. With a customized resume, you will stand out from the crowd and increase your chances of landing your dream job.

In order to get your resume into a recruiter's hand, you have to nail the automated gatekeeper. Here are a few ways to do so: Use action verbs: When describing your past experiences, think of verbs that describe what you've achieved, such as: Contributed, Discovered, Crafted, Created, Deployed, etc. Add quantifiable elements: Numbers are key! Show how you've performed in metrics and KPIs (Key Performance Indicators) related to the position you're looking for. Did you "increase sales by 15%" or "manage a team of 10 developers"? Divide your structure strategically: Recruiters prioritize recent experience. Start with your latest position, and then work backwards, showcasing your most relevant skills and accomplishments for the target job.

Your online profile isn't just a digital resume, it is your personal brand. Use it to create a captivating portrayal of your professional journey, showcasing your passions, achievements, and aspirations. Think of it as your online platform, inviting recruiters and connections to explore what makes you unique. With a compelling online presence, you will attract opportunities that align perfectly with your career goals. So, let your LinkedIn profile be the gateway to your next great adventure in the professional world.

Recruiters often utilize platforms with search functionalities that allow them to filter applicants based on specific criteria. To optimize your profile visibility, put yourelf on their shoes: Keywords: Think about the keywords recruiters might use in their filters. This could include hard skills, soft skills, education, years of experience, location, etc. Alignment with Requirements: If any of these keywords align with your skills and experience, strategically place them into your profile sections like experience, summary, and skills. In short, understanding recruiter search behavior is key to tailoring your profile.

In the job search journey, a well-crafted cover letter serves as your introduction, offering a glimpse into your personality and passion beyond your resume. It is your chance to weave a narrative, connecting your experiences with the company's mission and values. A personalized cover letter demonstrates genuine interest and investment in the role and company, setting you apart from other applicants. In today's digital age, where online applications dominate, a compelling cover letter humanizes your candidacy, making you memorable to recruiters. So, embrace the opportunity to showcase your story and make a lasting impression with every application.

A personalized-crafted cover letter personalizes your application and shows your genuine interest in the role you're applying to. Remember recruiters also have limited time to review applications. So focus on making a research on the company and the job description and personalizing your letter accordingly so you don't sound generic. Conclude your cover letter with a clear call to action, expressing your interest in an interview. Bonus: With AI taking over many positions, there's a huge demand on skills such as fast learning, resilience, flexibility. So focus on adding these skills as well.

Being seen as a Subject Matter Expert via sites like LinkedIn absolutely helps with getting noticed by recruiters. Share others' content and pose an engaging question, comment on others' content with a minimum of five words, and possibly even share original content.

Now you've sent out your resume and cover letter, so it's time to engage! Engage with the company's content: like their posts, participate in polls and discussions. Think of it as building rapport online. Don't stop there, though. Level up your overall LinkedIn game. Join industry groups, share valuable content that your peers will find interesting – establish yourself as someone who knows their gig. The more you engage, the more people will recognize your name. This can seriously boost your chances of landing an interview – recruiters love to see candidates who take initiative and network effectively. So get out there and start building connections!

When sending out job applications, think of it like submitting a proposal before the deadline – the earlier you get your foot in the door, the better. Consider submitting your application during standard business hours on weekdays. This increases the likelihood that your application is reviewed by a human recruiter quickly. Job postings often receive more immediate attention during these times. By doing this, you can optimize your visibility with both the algorithms and the human recruiters behind them. This strategic approach can significantly boost your chances of securing an interview.

Brutal truth? Stop matching up all your keywords as a strategy for your resume. My goodness everyone is starting to all look exactly like each other. We do not live in a cookie cutter world. YES, of course your background should match a lot of the required keywords and by all means use them within the context of describing your achievements in a resume, but let that be the stop point. Instead of being like every other person and looking generic. How about you stand out as a candidate? Be the person the company is looking for today and for the next several years. Showcase your uniqueness and don't shy away from your background. Don't match up - and remember AI doesn't know you. Don't rely on it to make you a top tier candidate.